Campaign Specialist Interview Questions and Answers

Updated 31 Jul 2024

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Q1. What is SOV in GAM360, can automated bidding option is available in dv360, optimization on CTR

Ans.

SOV in GAM360 refers to Share of Voice, automated bidding is available in DV360, optimization on CTR can be achieved through various strategies.

SOV in GAM360 refers to the percentage of ad impressions a brand has compared to its competitors in a specific market.
Automated bidding options in DV360 allow advertisers to set specific goals and let the system automatically adjust bids to meet those goals.
Optimization on CTR (Click-Through Rate) can be achieved by testing different ...read more

Q2. What is the difference between a developer & a admin?

Ans.

Developers write code to create software applications, while admins manage and maintain the infrastructure and systems that support those applications.

Developers write code to create software applications
Admins manage and maintain the infrastructure and systems that support those applications
Developers focus on creating new features and functionalities
Admins focus on ensuring the stability and security of the systems
Examples: A developer may write code for a new feature in a ...read more

Campaign Specialist Interview Questions and Answers for Freshers

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Q3. Do you have experience in Harmony Tool?

Ans.

Yes, I have experience in using Harmony Tool.

I have used Harmony Tool extensively in my previous role as a Campaign Specialist.
I am proficient in creating and managing campaigns using Harmony Tool.
I have also trained new team members on how to use Harmony Tool effectively.
One example of a successful campaign I managed using Harmony Tool was a social media campaign for a new product launch.

Q4. What is the best VCR for your ads

Ans.

There is no VCR for ads as VCRs are outdated technology.

VCRs are no longer used for advertising as they are outdated technology
Digital advertising platforms like Google Ads, Facebook Ads, and YouTube Ads are more effective
Streaming services like Netflix and Hulu have replaced VCRs for entertainment
Invest in digital advertising to reach a wider audience

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Q5. What is a landing Page

Ans.

A landing page is a standalone web page designed to convert visitors into leads or customers.

It is created with a specific goal in mind, such as promoting a product or service, collecting user information, or encouraging sign-ups.
It typically has a clear and concise message, a prominent call-to-action, and minimal distractions.
It is often used in digital marketing campaigns to increase conversion rates and track performance.
Examples include lead generation pages, product page...read more

Q6. What is reach ?

Ans.

Reach refers to the total number of people who see a particular piece of content or advertisement.

Reach is a key metric in advertising and marketing to measure the potential audience size.
It can be calculated by looking at the total number of unique views or impressions.
For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.

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Q7. KPI used in dv360,

Ans.

KPIs used in DV360 include CTR, viewability, conversion rate, and ROAS.

CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
Viewability measures the percentage of ad impressions that are actually seen by users.
Conversion rate measures the percentage of users who complete a desired action after clicking on an ad.
ROAS (Return on Ad Spend) measures the revenue generated for every dollar spent on advertising.