Campaign Specialist
Campaign Specialist Interview Questions and Answers for Freshers
Updated 20 Feb 2024
Q1. What is reach ?
Ans.
Reach refers to the total number of people who see a particular piece of content or advertisement.
Reach is a key metric in advertising and marketing to measure the potential audience size.
It can be calculated by looking at the total number of unique views or impressions.
For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.
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