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I applied via LinkedIn and was interviewed in Mar 2024. There were 3 interview rounds.
DA stands for Domain Authority and is a metric developed by Moz to predict how well a website will rank on search engines. DR stands for Domain Rating and is a metric developed by Ahrefs to measure the strength of a website's backlink profile.
DA is a metric developed by Moz, while DR is a metric developed by Ahrefs.
DA predicts how well a website will rank on search engines, while DR measures the strength of a website's...
Keyword research involves identifying relevant search terms for a website to target in order to improve search engine rankings.
Start by brainstorming potential keywords related to your website's content and target audience.
Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find search volume and competition for each keyword.
Consider long-tail keywords for more specific and targeted search ter...
Core web vitals are a set of specific factors that Google considers important for user experience and website performance.
Core web vitals include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)
Google uses core web vitals as a ranking factor in search results
Improving core web vitals can lead to better user experience and higher search engine rankings
Sitemaps are files that list all the pages on a website, helping search engines crawl and index the site more effectively.
Sitemaps provide information about the organization of a website's content.
There are two main types of sitemaps: XML sitemaps and HTML sitemaps.
XML sitemaps are submitted to search engines to help them crawl and index the site.
HTML sitemaps are designed for users to easily navigate a website.
Sitemap...
Robots.txt file controls search engine bots' access to website content.
Robots.txt file is a text file placed in the root directory of a website.
It tells search engine bots which pages or directories they can or cannot crawl.
It can also specify crawl delay and sitemap location.
Example: User-agent: * Disallow: /private/
Example: User-agent: Googlebot Disallow: /images/
Performing an SEO audit involves analyzing a website's performance, identifying issues, and creating a plan for improvement.
Start by conducting a thorough analysis of the website's on-page and off-page SEO factors.
Check for technical issues such as site speed, mobile-friendliness, and crawlability.
Evaluate the website's content quality, relevance, and keyword optimization.
Review backlink profile and identify any toxic ...
When conducting an on-page SEO audit, I follow a systematic approach to analyze and optimize various elements on a website.
Start by conducting a thorough keyword research to identify relevant keywords for each page
Analyze the website's meta tags, headings, and content to ensure they are optimized for the target keywords
Check for proper internal linking structure and optimize anchor text for relevant keywords
Evaluate th...
The 5 most important checklist of technical SEO include site speed optimization, mobile responsiveness, crawlability, indexability, and structured data markup.
Optimize site speed to improve user experience and search engine rankings
Ensure mobile responsiveness for better visibility on mobile devices
Make sure the website is easily crawlable by search engine bots
Check indexability to ensure all important pages are being ...
The 5 most important on-page SEO checklist items include keyword optimization, meta tags, content quality, internal linking, and mobile optimization.
Keyword optimization: Ensure keywords are strategically placed in titles, headings, and throughout the content.
Meta tags: Write unique and compelling meta titles and descriptions for each page.
Content quality: Create high-quality, relevant, and engaging content that provid...
Top trending discussions
posted on 5 Aug 2024
Search engine marketing
About SEO Update and On page and off page
I applied via Recruitment Consultant and was interviewed in Oct 2021. There were 3 interview rounds.
Business Analysts use various frameworks to analyze and solve business problems.
SWOT Analysis
PESTLE Analysis
Porter's Five Forces
Business Model Canvas
Value Stream Mapping
I applied via Walk-in and was interviewed before Jun 2022. There were 3 interview rounds.
General grammar questions for checking the english proficiency of the candidates
Adobe and Office 365 are software suites commonly used for various business purposes.
Adobe is a software suite used for graphic design, video editing, and web development.
Office 365 is a cloud-based suite of productivity applications including Word, Excel, PowerPoint, and Outlook.
Both Adobe and Office 365 are widely used in businesses for creating, editing, and sharing documents and multimedia content.
Creating a campaign from scratch involves thorough planning, setting goals, identifying target audience, creating content, implementing strategies, and analyzing results.
Start by defining the campaign objectives and goals
Identify the target audience and understand their preferences
Create engaging content that resonates with the audience
Choose the right social media platforms for the campaign
Implement strategies such as...
Key elements in a social media campaign include strategy, content, engagement, analytics, and optimization.
Develop a clear strategy outlining goals, target audience, and messaging.
Create engaging and relevant content such as posts, videos, and graphics.
Interact with followers through comments, messages, and polls to increase engagement.
Track and analyze performance metrics to measure success and make data-driven decisi...
Social Media Marketing Strategy
I applied via Naukri.com and was interviewed in Oct 2019. There were 3 interview rounds.
I applied via Recruitment Consulltant and was interviewed before May 2021. There were 2 interview rounds.
The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.
Planning involves identifying the scope, objectives, and risks of the ISMS.
Implementation involves designing and implementing controls to mitigate identified risks.
Monitoring involves regular checks to ensure the controls are effective.
Review involves assessing the effectiveness of the ISMS and identifying...
Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.
Identify potential risks
Analyze the likelihood and impact of each risk
Evaluate the risks to determine their priority
Develop a plan to mitigate or manage the risks
Monitor and review the risks regularly
Annex A controls are the information security controls listed in ISO 27001 standard.
Annex A contains 114 controls categorized into 14 sections.
These controls are designed to ensure the confidentiality, integrity, and availability of information.
Examples of controls include access control, asset management, cryptography, incident management, and more.
Organizations must select and implement controls based on their risk a...
I applied via Referral and was interviewed before May 2023. There was 1 interview round.
Got an assignment to perform in excel about data analysis for churn prediction. Performed in excel. 70% focus was on skills and 30% on analysis.
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Senior Business Analyst
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