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Merkle Sokrati Senior SEO Executive Interview Questions, Process, and Tips

Updated 22 Apr 2024

Merkle Sokrati Senior SEO Executive Interview Experiences

1 interview found

Interview experience
2
Poor
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Not Selected

I applied via LinkedIn and was interviewed in Mar 2024. There were 3 interview rounds.

Round 1 - HR 

(2 Questions)

  • Q1. Basic Introduction about past experiences
  • Q2. Skills and knowledge that meets desired job role
Round 2 - Technical 

(6 Questions)

  • Q1. Difference between DA & DR
  • Ans. 

    DA stands for Domain Authority and is a metric developed by Moz to predict how well a website will rank on search engines. DR stands for Domain Rating and is a metric developed by Ahrefs to measure the strength of a website's backlink profile.

    • DA is a metric developed by Moz, while DR is a metric developed by Ahrefs.

    • DA predicts how well a website will rank on search engines, while DR measures the strength of a website's...

  • Answered by AI
  • Q2. How to do keyword research?
  • Ans. 

    Keyword research involves identifying relevant search terms for a website to target in order to improve search engine rankings.

    • Start by brainstorming potential keywords related to your website's content and target audience.

    • Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find search volume and competition for each keyword.

    • Consider long-tail keywords for more specific and targeted search ter...

  • Answered by AI
  • Q3. Importance of core web vitals
  • Ans. 

    Core web vitals are a set of specific factors that Google considers important for user experience and website performance.

    • Core web vitals include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)

    • Google uses core web vitals as a ranking factor in search results

    • Improving core web vitals can lead to better user experience and higher search engine rankings

  • Answered by AI
  • Q4. How sitemaps works, and different types of sitemap?
  • Ans. 

    Sitemaps are files that list all the pages on a website, helping search engines crawl and index the site more effectively.

    • Sitemaps provide information about the organization of a website's content.

    • There are two main types of sitemaps: XML sitemaps and HTML sitemaps.

    • XML sitemaps are submitted to search engines to help them crawl and index the site.

    • HTML sitemaps are designed for users to easily navigate a website.

    • Sitemap...

  • Answered by AI
  • Q5. Role of robots.txt file
  • Ans. 

    Robots.txt file controls search engine bots' access to website content.

    • Robots.txt file is a text file placed in the root directory of a website.

    • It tells search engine bots which pages or directories they can or cannot crawl.

    • It can also specify crawl delay and sitemap location.

    • Example: User-agent: * Disallow: /private/

    • Example: User-agent: Googlebot Disallow: /images/

  • Answered by AI
  • Q6. In depth questions on types of SEO - Technical SEO, On-Page SEO, and Backlink Building
Round 3 - One-on-one 

(4 Questions)

  • Q1. How to perform SEO audit?
  • Ans. 

    Performing an SEO audit involves analyzing a website's performance, identifying issues, and creating a plan for improvement.

    • Start by conducting a thorough analysis of the website's on-page and off-page SEO factors.

    • Check for technical issues such as site speed, mobile-friendliness, and crawlability.

    • Evaluate the website's content quality, relevance, and keyword optimization.

    • Review backlink profile and identify any toxic ...

  • Answered by AI
  • Q2. What steps I follow when doing on-page SEO audit?
  • Ans. 

    When conducting an on-page SEO audit, I follow a systematic approach to analyze and optimize various elements on a website.

    • Start by conducting a thorough keyword research to identify relevant keywords for each page

    • Analyze the website's meta tags, headings, and content to ensure they are optimized for the target keywords

    • Check for proper internal linking structure and optimize anchor text for relevant keywords

    • Evaluate th...

  • Answered by AI
  • Q3. 5 most important checklist of technical SEO
  • Ans. 

    The 5 most important checklist of technical SEO include site speed optimization, mobile responsiveness, crawlability, indexability, and structured data markup.

    • Optimize site speed to improve user experience and search engine rankings

    • Ensure mobile responsiveness for better visibility on mobile devices

    • Make sure the website is easily crawlable by search engine bots

    • Check indexability to ensure all important pages are being ...

  • Answered by AI
  • Q4. 5 most important checklist of on-page SEO
  • Ans. 

    The 5 most important on-page SEO checklist items include keyword optimization, meta tags, content quality, internal linking, and mobile optimization.

    • Keyword optimization: Ensure keywords are strategically placed in titles, headings, and throughout the content.

    • Meta tags: Write unique and compelling meta titles and descriptions for each page.

    • Content quality: Create high-quality, relevant, and engaging content that provid...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - In-depth knowledge of technical SEO and latest algorithm updates is must to successfully pass the interview.

Skills evaluated in this interview

Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

Search engine marketing

Round 2 - Group Discussion 

About SEO Update and On page and off page

I applied via Recruitment Consultant and was interviewed in Oct 2021. There were 3 interview rounds.

Interview Questionnaire 

6 Questions

  • Q1. Tell me about yourself
  • Q2. Business Process Transformation
  • Q3. Frameworks used by a Business Analyst
  • Ans. 

    Business Analysts use various frameworks to analyze and solve business problems.

    • SWOT Analysis

    • PESTLE Analysis

    • Porter's Five Forces

    • Business Model Canvas

    • Value Stream Mapping

  • Answered by AI
  • Q4. How do you handle conflicts between team members and also stakeholders?
  • Q5. Questions on SQL, Tableau and Power BI
  • Q6. Why do you think you're suitable for this role?

Interview Preparation Tips

Interview preparation tips for other job seekers - Be calm, confident and always keep an eye contact with the interviewers so that can see how confident you're answering the questions.
Interview experience
4
Good
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Walk-in and was interviewed before Jun 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Aptitude Test 

General grammar questions for checking the english proficiency of the candidates

Round 3 - One-on-one 

(3 Questions)

  • Q1. You'll have a direct one on one with the elad and they will enquire about yourself and your skills, especially they will check your communication skills
  • Q2. What is Adobe and Office 365
  • Ans. 

    Adobe and Office 365 are software suites commonly used for various business purposes.

    • Adobe is a software suite used for graphic design, video editing, and web development.

    • Office 365 is a cloud-based suite of productivity applications including Word, Excel, PowerPoint, and Outlook.

    • Both Adobe and Office 365 are widely used in businesses for creating, editing, and sharing documents and multimedia content.

  • Answered by AI
  • Q3. Communication skills test

Interview Preparation Tips

Topics to prepare for R.R. Donnelley Business Analyst interview:
  • Agile Methodology
  • Brd
  • Business Analysis
  • JIRA
  • Analytical skills
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - Technical 

(2 Questions)

  • Q1. Tell us about how to make a campaign from scratch
  • Ans. 

    Creating a campaign from scratch involves thorough planning, setting goals, identifying target audience, creating content, implementing strategies, and analyzing results.

    • Start by defining the campaign objectives and goals

    • Identify the target audience and understand their preferences

    • Create engaging content that resonates with the audience

    • Choose the right social media platforms for the campaign

    • Implement strategies such as...

  • Answered by AI
  • Q2. What are the key elements in a social media campaign?
  • Ans. 

    Key elements in a social media campaign include strategy, content, engagement, analytics, and optimization.

    • Develop a clear strategy outlining goals, target audience, and messaging.

    • Create engaging and relevant content such as posts, videos, and graphics.

    • Interact with followers through comments, messages, and polls to increase engagement.

    • Track and analyze performance metrics to measure success and make data-driven decisi...

  • Answered by AI
Round 3 - Assignment 

Social Media Marketing Strategy

Interview Preparation Tips

Interview preparation tips for other job seekers - Be good at communication
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Tell me about yourself
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(2 Questions)

  • Q1. Basic concepts of core java
  • Q2. DSA , collections , map, set, list
Round 2 - HR 

(2 Questions)

  • Q1. Salary discussion
  • Q2. Roles and responsibilities

I applied via Naukri.com and was interviewed in Oct 2019. There were 3 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. Scripting was major focus, program to read the numbers 1 to infinity and convert them to words , ex : 1 as one , 100 as hundred , 1543 as one thousand five hundreden fourty three
  • Q2. Ansible concepts, this was major focus
  • Q3. Jenkins pipeline concepts
  • Q4. Basic other tools questions

Interview Preparation Tips

Interview preparation tips for other job seekers - It wasn't that scary, one technical round, managerial tech round, manager round, hr round, all happened in a single day

I applied via Recruitment Consulltant and was interviewed before May 2021. There were 2 interview rounds.

Round 1 - One-on-one 

(2 Questions)

  • Q1. End to end implementation cycle of isms
  • Ans. 

    The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.

    • Planning involves identifying the scope, objectives, and risks of the ISMS.

    • Implementation involves designing and implementing controls to mitigate identified risks.

    • Monitoring involves regular checks to ensure the controls are effective.

    • Review involves assessing the effectiveness of the ISMS and identifying...

  • Answered by AI
  • Q2. Risk assessment steps
  • Ans. 

    Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.

    • Identify potential risks

    • Analyze the likelihood and impact of each risk

    • Evaluate the risks to determine their priority

    • Develop a plan to mitigate or manage the risks

    • Monitor and review the risks regularly

  • Answered by AI
Round 2 - One-on-one 

(2 Questions)

  • Q1. Enterprise risk assessment
  • Q2. Annex A control of iso 27001
  • Ans. 

    Annex A controls are the information security controls listed in ISO 27001 standard.

    • Annex A contains 114 controls categorized into 14 sections.

    • These controls are designed to ensure the confidentiality, integrity, and availability of information.

    • Examples of controls include access control, asset management, cryptography, incident management, and more.

    • Organizations must select and implement controls based on their risk a...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Understand standard thoroughly, and 1 cycle of implementation from scratch
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
More than 8 weeks
Result
Selected Selected

I applied via Referral and was interviewed before May 2023. There was 1 interview round.

Round 1 - Assignment 

Got an assignment to perform in excel about data analysis for churn prediction. Performed in excel. 70% focus was on skills and 30% on analysis.

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Merkle Sokrati Interview FAQs

How many rounds are there in Merkle Sokrati Senior SEO Executive interview?
Merkle Sokrati interview process usually has 3 rounds. The most common rounds in the Merkle Sokrati interview process are HR, Technical and One-on-one Round.
What are the top questions asked in Merkle Sokrati Senior SEO Executive interview?

Some of the top questions asked at the Merkle Sokrati Senior SEO Executive interview -

  1. How sitemaps works, and different types of sitem...read more
  2. What steps I follow when doing on-page SEO aud...read more
  3. 5 most important checklist of technical ...read more

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