Merkle Sokrati Senior SEO Executive Interview Questions, Process, and Tips

DA stands for Domain Authority and is a metric developed by Moz to predict how well a website will rank on search engines. DR stands for Domain Rating and is a metric developed by Ahrefs to measure the strength of a website's backlink profile.

• DA is a metric developed by Moz, while DR is a metric developed by Ahrefs.

• DA predicts how well a website will rank on search engines, while DR measures the strength of a website's...read more

Keyword research involves identifying relevant search terms for a website to target in order to improve search engine rankings.

• Start by brainstorming potential keywords related to your website's content and target audience.

• Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find search volume and competition for each keyword.

• Consider long-tail keywords for more specific and targeted search ter...read more

Core web vitals are a set of specific factors that Google considers important for user experience and website performance.

• Core web vitals include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)

• Google uses core web vitals as a ranking factor in search results

• Improving core web vitals can lead to better user experience and higher search engine rankings

Sitemaps are files that list all the pages on a website, helping search engines crawl and index the site more effectively.

• Sitemaps provide information about the organization of a website's content.

• There are two main types of sitemaps: XML sitemaps and HTML sitemaps.

• XML sitemaps are submitted to search engines to help them crawl and index the site.

• HTML sitemaps are designed for users to easily navigate a website.

• Sitemap...read more

Robots.txt file controls search engine bots' access to website content.

• Robots.txt file is a text file placed in the root directory of a website.

• It tells search engine bots which pages or directories they can or cannot crawl.

• It can also specify crawl delay and sitemap location.

• Example: User-agent: * Disallow: /private/

• Example: User-agent: Googlebot Disallow: /images/

Performing an SEO audit involves analyzing a website's performance, identifying issues, and creating a plan for improvement.

• Start by conducting a thorough analysis of the website's on-page and off-page SEO factors.

• Check for technical issues such as site speed, mobile-friendliness, and crawlability.

• Evaluate the website's content quality, relevance, and keyword optimization.

• Review backlink profile and identify any toxic ...read more

When conducting an on-page SEO audit, I follow a systematic approach to analyze and optimize various elements on a website.

• Start by conducting a thorough keyword research to identify relevant keywords for each page

• Analyze the website's meta tags, headings, and content to ensure they are optimized for the target keywords

• Check for proper internal linking structure and optimize anchor text for relevant keywords

• Evaluate th...read more

The 5 most important checklist of technical SEO include site speed optimization, mobile responsiveness, crawlability, indexability, and structured data markup.

• Optimize site speed to improve user experience and search engine rankings

• Ensure mobile responsiveness for better visibility on mobile devices

• Make sure the website is easily crawlable by search engine bots

• Check indexability to ensure all important pages are being ...read more

The 5 most important on-page SEO checklist items include keyword optimization, meta tags, content quality, internal linking, and mobile optimization.

• Keyword optimization: Ensure keywords are strategically placed in titles, headings, and throughout the content.

• Meta tags: Write unique and compelling meta titles and descriptions for each page.

• Content quality: Create high-quality, relevant, and engaging content that provid...read more