Kantar Interview Questions, Process, and Tips

Q1. What is difference between random and non-random sampling?
Ans. 
Random sampling involves selecting subjects randomly, while non-random sampling involves selecting subjects based on specific criteria.
• Random sampling ensures each member of the population has an equal chance of being selected.

• Non-random sampling may involve convenience sampling, purposive sampling, or quota sampling.

• Random sampling is more likely to be representative of the population, while non-random sampling may in...read more
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Q2. How do we know when to do qualitative research?
Ans. 
Qualitative research is appropriate when seeking in-depth understanding of complex phenomena.
• Use qualitative research when exploring new topics or phenomena

• When seeking to understand motivations, attitudes, or behaviors

• To generate hypotheses for further quantitative research

• When aiming to capture rich, detailed data that cannot be quantified easily
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Q3. What analysis framework is used for testing whether a hypothesis is true or false?
Ans. 
The analysis framework used for testing whether a hypothesis is true or false is hypothesis testing.
• Hypothesis testing involves setting up a null hypothesis and an alternative hypothesis.

• Statistical tests are then conducted to determine the likelihood of the observed data given the null hypothesis.

• Common statistical tests include t-tests, chi-square tests, and ANOVA.

• The p-value is used to determine the significance of ...read more
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Q1. Basic research questions
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Q2. What is primary research
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Primary research involves collecting data directly from original sources.
• Primary research is conducted by the researcher themselves, rather than relying on existing data or information.

• It involves methods such as surveys, interviews, experiments, and observations to gather new and specific data.

• Examples of primary research include conducting focus groups to gather opinions on a new product, or carrying out experiments ...read more
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Q3. Types of primary research
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Types of primary research include surveys, interviews, observations, and experiments.
• Surveys involve collecting data from a large group of people through questionnaires or interviews.

• Interviews involve one-on-one conversations with individuals to gather in-depth information.

• Observations involve watching and recording behaviors or events in a natural setting.

• Experiments involve manipulating variables to test hypotheses
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Q1. Tell me about yourself are you comfortable with location
Ans. 
I am a motivated marketing student with a passion for creativity and innovation. I am comfortable with location flexibility.
• I am currently pursuing a degree in Marketing at XYZ University.

• I have completed internships at ABC Company and DEF Agency, where I gained hands-on experience in digital marketing and social media management.

• I am open to relocating for the right opportunity and excited about the possibility of exp
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Basic aptitude+logical reasoning test with a duration of1 hr

Q1. Guesstimate on how many red cars are there in the city you are staying currently?
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Q2. Tell me in detail about the projects you have done?
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