Imperial Brands Interview Questions and Answers

ROI stands for Return on Investment. It is a measure of the profitability of an investment.

• ROI is calculated by dividing the net profit by the cost of the investment.

• It is expressed as a percentage or a ratio.

• ROI is used to evaluate the success of an investment and to compare different investment opportunities.

• For example, if you invest $100 and get a return of $120, your ROI would be 20%.

• A high ROI indicates a profita...read more

Distributor management involves managing relationships with distributors to ensure efficient distribution of products.

• Identifying and selecting suitable distributors

• Providing training and support to distributors

• Monitoring distributor performance and providing feedback

• Managing inventory and ensuring timely delivery of products

• Negotiating contracts and pricing with distributors

• Resolving conflicts and addressing concerns ...read more

POB stands for Point of Buy and refers to the location where a customer makes a purchase. Stock management involves overseeing the inventory of products.

• POB is the physical or virtual place where a customer buys a product or service.

• It can include retail stores, online platforms, or any other sales channel.

• Stock management involves tracking and controlling the inventory of products.

• It includes activities like inventory...read more

Channel management is the process of overseeing the distribution and marketing of a product or service through various channels.

• It involves identifying and selecting the appropriate channels to reach the target audience

• Managing relationships with channel partners such as distributors and retailers

• Monitoring and analyzing channel performance to optimize sales and marketing strategies

• Examples include managing a company's...read more

Stock flow refers to the movement of goods in and out of a company's inventory.

• It involves tracking the quantity of goods available in stock and the rate at which they are being sold or replenished.

• Stock flow management is crucial for maintaining optimal inventory levels and avoiding stockouts or overstocking.

• Examples of stock flow metrics include inventory turnover, days of inventory, and lead time.

• Effective stock flo...read more

Sales growth in a district or market depends on various factors such as competition, customer demand, and marketing strategies.

• Sales growth can be achieved by identifying and targeting new customer segments.

• Analyzing competition and adapting to market trends can help in increasing sales.

• Effective marketing strategies such as promotions, discounts, and advertising can attract more customers.

• Providing excellent customer ...read more