Hindustan Unilever Brand Executive Interview Questions and Answers

Q1. Basic marketing
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Q2. All bcg matrix and marketing domain questions
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Q3. Marketing and sales
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Q4. All the analysis of the intership
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Q5. Segmentation Targeting and positioning
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Q1. It was an online interview… basic questions on self and work experience
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Q2. Work exp elaborate …
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Q1. Tell me about yourself
Ans. 
Experienced brand manager with a passion for creating impactful marketing strategies and driving brand growth.
• Over 5 years of experience in brand management

• Strong track record of developing successful marketing campaigns

• Skilled in market research and analysis

• Proven ability to collaborate with cross-functional teams

• Passionate about building and maintaining brand identity
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Q1. What are the most memorable marketing campaigns done and how did you contribute to it?
Ans. 
One of the most memorable marketing campaigns I contributed to was the 'Share a Coke' campaign.
• Collaborated with cross-functional teams to develop personalized Coke bottles with customer names

• Implemented social media strategies to encourage user-generated content and engagement

• Analyzed consumer feedback and sales data to optimize campaign effectiveness
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Q2. Portfolio size, P&L understanding
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Q1. About work experience and interested category
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Q1. Work experience related questions
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Verbal, Quantitative, Reasoning, Marketing Analytics, Psychometric

Q1. Work experience related questions
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Q1. Tell me something about yourself
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Q2. What do you know about DS group
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Q3. Why should we consider you over other candidates
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Q4. What are your key strength
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Q5. What is your weakness
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Q6. Why should we hire you
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Q7. What are your key achievements
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Q8. Where do you see yourself in next 5 years
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Q9. What is brand equity
Ans. 
Brand equity refers to the value a brand holds in the minds of consumers.
• It is the perception and reputation of a brand in the market.

• It is the added value a brand provides to a product or service.

• It is built over time through consistent messaging, quality, and customer experience.

• Examples include Apple, Coca-Cola, and Nike.

• Brand equity can be measured through brand awareness, loyalty, and perceived quality.
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Q10. What is brand positioning
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Brand positioning is the process of creating a unique image and identity for a brand in the minds of consumers.
• It involves identifying the target audience and their needs

• It requires understanding the competition and differentiating the brand

• It involves creating a unique value proposition and messaging

• It should be consistent across all marketing channels

• Examples include Apple's premium and innovative image, Nike's focus
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Q11. What is brand architecture
Ans. 
Brand architecture refers to the hierarchy and relationship between a company's brands and sub-brands.
• It defines the structure of a company's brand portfolio

• It helps to ensure consistency and clarity in brand messaging

• It can be categorized into three types: monolithic, endorsed, and freestanding

• Examples include Procter & Gamble's brand architecture, which includes sub-brands such as Tide, Pampers, and Gillette

• Brand arc...read more
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Q12. What is qualitative and quantitative research
Ans. 
Qualitative research is exploratory and subjective while quantitative research is numerical and objective.
• Qualitative research involves collecting non-numerical data through methods such as interviews, focus groups, and observations.

• Quantitative research involves collecting numerical data through methods such as surveys, experiments, and statistical analysis.

• Qualitative research is used to gain insights and understandi...read more
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Q13. Have you handled any tvc
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Q1. Take us through your profile
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Q2. What are your strength
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Q1. About the roles and technical knowledge
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Q1. Product costing and overall marketing campaigns
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Q1. Basic marketing
Add your answer
Q2. All bcg matrix and marketing domain questions
Add your answer
Q3. Marketing and sales
Add your answer
Q4. All the analysis of the intership
Add your answer
Q5. Segmentation Targeting and positioning
Add your answer