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Britannia Area Sales Executive Interview Questions, Process, and Tips

Updated 26 Mar 2025

Top Britannia Area Sales Executive Interview Questions and Answers

View all 10 questions

Britannia Area Sales Executive Interview Experiences

28 interviews found

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed before Feb 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - ASM round 

(4 Questions)

  • Q1. General Introduction
  • Q2. About your past career and workings
  • Q3. Understanding of sales terminologies
  • Ans. 

    Sales terminologies refer to the specific words and phrases used in the sales industry.

    • Sales funnel: the process of converting leads into customers

    • Upselling: convincing a customer to purchase a more expensive product or service

    • Cross-selling: offering a complementary product or service to a customer

    • Closing: finalizing a sale

    • Pipeline: the list of potential customers and their stage in the sales process

  • Answered by AI
  • Q4. How to calculate ROI and how to improve it
  • Ans. 

    ROI is calculated by dividing the net profit by the cost of investment. Improving it can be done by increasing revenue or decreasing costs.

    • ROI = (Net Profit / Cost of Investment) x 100

    • To improve ROI, increase revenue by increasing sales or raising prices

    • To improve ROI, decrease costs by reducing expenses or finding more efficient ways to operate

    • Regularly review and adjust strategies to ensure maximum ROI

  • Answered by AI
Round 3 - HR 

(4 Questions)

  • Q1. Tell me about yourself
  • Q2. Why you want to switch
  • Q3. What are you learnings in previous company
  • Q4. How would you manage people

Interview Preparation Tips

Interview preparation tips for other job seekers - Be yourself and be ready to justify your resume. Try to ask questions regarding the company way of working, how they are dealing with current scenarios, are they focusing on urban or rural or both.

I applied via Approached by Company and was interviewed in Jun 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. Previous work experience
Round 3 - One-on-one 

(1 Question)

  • Q1. Final Round with RSM based on Category Knowledge

Interview Preparation Tips

Interview preparation tips for other job seekers - ROI & Channels ROR width of knowledge at sales and distribution

Knowing beats area advantage

Area Sales Executive Interview Questions Asked at Other Companies

asked in Britannia
Q1. How to Make variants selling assortment improvement? Salesmans Tr ... read more
Q2. How to expansion the business and how to oppint the distribution ... read more
Q3. What is battery ? Batteries Ah etc
Q4. Nsm round What is Roi? Tell me Distributor Appoinment process?
asked in Britannia
Q5. How to calculate ROI in distribution

I applied via Company Website and was interviewed in Oct 2021. There was 1 interview round.

Interview Questionnaire 

5 Questions

  • Q1. Introduced your self
  • Q2. New distributor addition parameter
  • Ans. 

    The new distributor addition parameter is a set of criteria used to evaluate and select potential distributors.

    • The parameter may include factors such as market knowledge, sales experience, financial stability, and distribution network.

    • For example, a distributor with a strong network of retailers and good knowledge of the local market would be preferred.

    • Other factors like the distributor's reputation, customer service c...

  • Answered by AI
  • Q3. Percentage calculation
  • Q4. Previous company related question
  • Q5. Prefered for any location।

Interview Preparation Tips

Interview preparation tips for other job seekers - Interview was normal and interview was in hindi

I applied via Referral and was interviewed in Sep 2021. There were 5 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Aptitude Test 

The test was try to know your self your study, about your market, about your re-search about your work experience all things was cover what company’s want our employees when they hire some one.

Round 3 - One-on-one 

(1 Question)

  • Q1. Basically it’s a Asm round
Round 4 - HR 

(1 Question)

  • Q1. It’s for salary discussion round
Round 5 - HR 

(1 Question)

  • Q1. It’s was a Hr final round

Britannia interview questions for designations

 Area Executive

 (1)

 Area Sales Manager

 (1)

 Assistant Area Sales Manager

 (1)

 Senior Executive - Sales & Marketing

 (1)

 Sales

 (2)

 Sales Officer

 (3)

 Sales Manager

 (1)

 Sales Promoter

 (1)

I applied via Company Website and was interviewed in Aug 2021. There were 7 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. They asked you're skills strength, working basics

Interview Preparation Tips

Interview preparation tips for other job seekers - My dream come true when I receive my offer letter

My suggestion to job seekers during interview in any company be confident, listen carefully and give answer to the point

Thanks and Best of Luck

Get interview-ready with Top Britannia Interview Questions

I applied via Referral and was interviewed in Sep 2021. There was 1 interview round.

Interview Questionnaire 

1 Question

  • Q1. What is the process for joining
  • Ans. 

    The process for joining as an Area Sales Executive involves several steps.

    • Submit an application or resume

    • Participate in an interview

    • Complete any required assessments or tests

    • Provide references

    • Receive a job offer

    • Complete necessary paperwork and background checks

    • Undergo training and orientation

    • Start working as an Area Sales Executive

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - For Interview need to Prepare about Channel ROI and Market Working Culture and Competitors Activites

Area Sales Executive Jobs at Britannia

View all
Interview experience
2
Poor
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(2 Questions)

  • Q1. Past experience
  • Q2. Achievements

Interview Preparation Tips

Interview preparation tips for other job seekers - There is no work life balance

I applied via Naukri.com and was interviewed before Aug 2020. There were 5 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. Sales,marketing and distribution management
  • Q2. Leadership qualities and roi calculations

Interview Preparation Tips

Interview preparation tips for other job seekers - Be strong enough and confident about what you were replying

Britannia Interview FAQs

How many rounds are there in Britannia Area Sales Executive interview?
Britannia interview process usually has 2-3 rounds. The most common rounds in the Britannia interview process are One-on-one Round, Aptitude Test and Resume Shortlist.
How to prepare for Britannia Area Sales Executive interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Britannia. The most common topics and skills that interviewers at Britannia expect are General Trade, Area Sales, Territory Sales, Channel Partner Management and Distribution.
What are the top questions asked in Britannia Area Sales Executive interview?

Some of the top questions asked at the Britannia Area Sales Executive interview -

  1. How to Make variants selling assortment improvement? Salesmans Training and de...read more
  2. How to calculate ROI in distribut...read more
  3. Tell about ur self? ROI calculations? Growt...read more
How long is the Britannia Area Sales Executive interview process?

The duration of Britannia Area Sales Executive interview process can vary, but typically it takes about less than 2 weeks to complete.

Tell us how to improve this page.

Britannia Area Sales Executive Interview Process

based on 39 interviews

4 Interview rounds

  • Resume Shortlist Round
  • Aptitude Test Round
  • One-on-one Round - 1
  • One-on-one Round - 2
View more
Britannia Area Sales Executive Salary
based on 419 salaries
₹4.5 L/yr - ₹11.6 L/yr
27% more than the average Area Sales Executive Salary in India
View more details

Britannia Area Sales Executive Reviews and Ratings

based on 253 reviews

3.8/5

Rating in categories

3.8

Skill development

3.0

Work-life balance

3.8

Salary

3.6

Job security

3.3

Company culture

3.3

Promotions

3.3

Work satisfaction

Explore 253 Reviews and Ratings
Area Sales Executive

Bhawanipatna,

Bargarh

3-7 Yrs

₹ 4.8-9 LPA

Area Sales Executive

South Goa,

North Goa

3-7 Yrs

₹ 5.5-8 LPA

Area Sales Executive

Anywhere bihar,

Anywhere jharkhand

2-7 Yrs

₹ 4.8-9 LPA

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