Area Sales Executive

Job Description

Position Overview:

The position is responsible for driving secondary value & volume objectives for the assigned area. Will be responsible to handle EDGE execution at POS.

Key Stakeholders:

Internal : TSI (WS)

External: AW & AWSM, Retailers, Wholesalers (W/S)

Educational Qualification:

Any graduate , MBA is desirable

Experience:

5-6 years of experience in handling GT Sales Field operations in FMCG industry .

Desired Competencies:

⢠Should have experience of working in FMCG sales function.

• Knowledge of working in SAP environment would be an advantage.

Able to handle team .

KEY RESPONSIBILITIES:

Objective Setting

• Monthly objective setting
• Quarterly Joint Business Plan (JBP) with AW and adherence to the same

Customer Management

• Getting adequate infrastructure (Godown, RSA , Units)

Sales Call

• Ensure freshness of stock
• Managing Stock Norms for CRSC (internal tool used by the replenishment team)

Operationalize new products & consumer promos

• Ensuring execution of Trade Marketing Strategy goals
• Ensuring execution of schemes, consumer promos & new product launch
• Ensure visibility implementation & Merchandizing

People Management

• Conducting classroom training for Route Sales Agent / TSI

Coverage

• Identify Market benchmarking and best practices

Commercial control

• Systems adherence (Hubbing, Primary Dispatch Plan adherence, Cheques availability)

Claims – ensuring