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Britannia Area Sales Executive Interview Questions, Process, and Tips

Updated 26 Mar 2025

Top Britannia Area Sales Executive Interview Questions and Answers

View all 10 questions

Britannia Area Sales Executive Interview Experiences

28 interviews found

Interview experience
4
Good
Difficulty level
Easy
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed in Aug 2024. There was 1 interview round.

Round 1 - One-on-one 

(5 Questions)

  • Q1. Tell me about yourself
  • Ans. 

    Experienced sales professional with a proven track record of exceeding targets and building strong client relationships.

    • Over 5 years of sales experience in the consumer goods industry

    • Consistently met or exceeded sales targets by 20% each quarter

    • Developed and maintained relationships with key clients such as Walmart and Target

    • Strong communication and negotiation skills

    • Proficient in CRM software such as Salesforce

  • Answered by AI
  • Q2. What are your strengths
  • Ans. 

    My strengths include strong communication skills, ability to build relationships, and a track record of exceeding sales targets.

    • Strong communication skills - able to effectively convey information and build rapport with clients

    • Relationship building - skilled at developing and maintaining long-term partnerships with customers

    • Exceeding sales targets - consistently meet and exceed sales goals through strategic planning an

  • Answered by AI
  • Q3. Believe in your abilities and showyour enthusiasm for the role.however avoid being overconfident
  • Q4. Maintain a neutral stance and make eye contact with the interviewer.
  • Q5. Team Handling and Distributor handling , primary & secondary Area wise Daily wise discuss. Market Work .

Interview Preparation Tips

Interview preparation tips for other job seekers - Consider what i enjoy doing what makes you happy . also, consider your skills and strengths. you can then industries organization. and job roles that align with your interests and skills. networking communication is also a great way to team about potential career Opportunities.
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I appeared for an interview in Oct 2024.

Round 1 - Aptitude Test 

Arthemetic Reasoning General Marketing Questions

Round 2 - Aptitude Test 

As Per Industry Calculates

Round 3 - One-on-one 

(2 Questions)

  • Q1. Introduction Career Background
  • Q2. BGV /Back Ground Verification Has To Successfully Complete

Interview Preparation Tips

Interview preparation tips for other job seekers - Worst Company /RSM For AP TS KA States area Current RSM-2024 & All Managers Are Same..
Beginning On Roads Is Better Than Working under This Region Managers

Area Sales Executive Interview Questions Asked at Other Companies

asked in Britannia
Q1. How to Make variants selling assortment improvement? Salesmans Tr ... read more
Q2. How to expansion the business and how to oppint the distribution ... read more
Q3. What is battery ? Batteries Ah etc
Q4. Nsm round What is Roi? Tell me Distributor Appoinment process?
asked in Britannia
Q5. How to calculate ROI in distribution
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - HR 

(2 Questions)

  • Q1. Why do you want to change
  • Q2. What do you know about Britannia
Round 2 - One-on-one 

(3 Questions)

  • Q1. ROI of distributor
  • Q2. Market Penetration
  • Q3. How to provide growth to company in a covered area
Round 3 - One-on-one 

(2 Questions)

  • Q1. Won't you leave in 1year or go back to Varun Beverages
  • Q2. What is the one achievement you are proud of and explain process to achieve it.

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Feb 2025, where I was asked the following questions.

  • Q1. Interduce yourself
  • Q2. Communication, sales team handing

Britannia interview questions for designations

 Area Executive

 (1)

 Area Sales Manager

 (1)

 Assistant Area Sales Manager

 (1)

 Senior Executive - Sales & Marketing

 (1)

 Sales

 (2)

 Sales Officer

 (3)

 Sales Promoter

 (1)

 Sales Manager

 (1)

Interview experience
5
Excellent
Difficulty level
Hard
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Company Website and was interviewed in Feb 2024. There were 4 interview rounds.

Round 1 - One-on-one 

(3 Questions)

  • Q1. Area handle Process,Area Growth,Team management,Urban and rural development.
  • Q2. Online test,health test
  • Q3. Class room training,OJT training
Round 2 - Assignment 

Online Test without any electronic device

Round 3 - HR 

(3 Questions)

  • Q1. Previous company growth area handle
  • Ans. 

    Handled growth areas in previous company by identifying new market opportunities and implementing strategic sales plans.

    • Identified new market opportunities for expansion

    • Developed strategic sales plans to target growth areas

    • Collaborated with cross-functional teams to execute growth strategies

    • Analyzed market trends and competitor activities to stay ahead

  • Answered by AI
  • Q2. All the company growth discussion
  • Q3. Salary discussion
Round 4 - Coding Test 

Company Own Labs Test

Interview Preparation Tips

Interview preparation tips for other job seekers - Good Fmcg company, no any honeymoon period working on 1st day.

Get interview-ready with Top Britannia Interview Questions

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview before Mar 2024, where I was asked the following questions.

  • Q1. Your self,Market knowledge,DB SS create
  • Q2. Experience,Hr.discution, Salary discussion
  • Q3. After Letter Before joining Online Test
  • Q4. But I really not happy in Britannia, Culture not Good, abuse language, no self respect in the ground, senior not supportive,RSM,BDM,SOM,ASM. All the people die together., The number of people leaving their...

Interview Preparation Tips

Interview preparation tips for other job seekers - The number of people leaving their jobs is very high here, according to me Britannia's attrition rate will be the highest in the industry... The company is very good but the people you have to work with are really bad

Area Sales Executive Jobs at Britannia

View all

Area Sales Executive Interview Questions & Answers

user image Dheeraj Kushwah

posted on 1 Nov 2024

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

It's not simple it's about reasoning math's and statistics data

Interview experience
2
Poor
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

... You will have to give written test and you will be asked about sales.

Round 2 - Group Discussion 

....In group discussion they will ask about the market, you have to answer.

Interview Preparation Tips

Interview preparation tips for other job seekers - Always speak the truth and act with integrity.
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I appeared for an interview in Sep 2023.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Properly align and format text in your resume. A recruiter will have to spend more time reading poorly aligned text, leading to high chances of rejection.
View all tips
Round 2 - Aptitude Test 

Line banking questions and FMCG sector

Round 3 - One-on-one 

(1 Question)

  • Q1. How to manage kpi. how calculate ROI. How to manage Distributor? What is Norm?
  • Ans. 

    Managing KPIs involves setting clear goals, tracking progress, and making adjustments as needed. Calculating ROI involves comparing the return on investment to the cost of the investment.

    • Set specific, measurable, achievable, relevant, and time-bound (SMART) KPIs.

    • Regularly track progress towards KPIs using key performance indicators.

    • Analyze data to identify areas for improvement and make necessary adjustments.

    • Calculate ...

  • Answered by AI
Round 4 - One-on-one 

(1 Question)

  • Q1. Team and channel partner handling questions.
Round 5 - HR 

(2 Questions)

  • Q1. Just salary discuss
  • Q2. No additional questions regarding joining process
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed in Jul 2023. There were 5 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. ROI, Distribution skills, team management, handled revenue
Round 3 - Aptitude Test 

Basics question regarding FMCG questions, mainly to check your personality.

Round 4 - One-on-one 

(1 Question)

  • Q1. Interview with ASM, territory knowledge, basic knowledge of distribution, job profile discussion, past experience.
Round 5 - One-on-one 

(1 Question)

  • Q1. Round with SM, this is basically for formality, but don't take it lightly.

Interview Preparation Tips

Interview preparation tips for other job seekers - Sticks to basics, all rounds are quite average, if you are a experienced guy, you will easily crack it.
Best of luck.

Britannia Interview FAQs

How many rounds are there in Britannia Area Sales Executive interview?
Britannia interview process usually has 2-3 rounds. The most common rounds in the Britannia interview process are One-on-one Round, Aptitude Test and Resume Shortlist.
How to prepare for Britannia Area Sales Executive interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Britannia. The most common topics and skills that interviewers at Britannia expect are General Trade, Area Sales, Territory Sales, Channel Partner Management and Distribution.
What are the top questions asked in Britannia Area Sales Executive interview?

Some of the top questions asked at the Britannia Area Sales Executive interview -

  1. How to Make variants selling assortment improvement? Salesmans Training and de...read more
  2. How to calculate ROI in distribut...read more
  3. Tell about ur self? ROI calculations? Growt...read more
How long is the Britannia Area Sales Executive interview process?

The duration of Britannia Area Sales Executive interview process can vary, but typically it takes about less than 2 weeks to complete.

Tell us how to improve this page.

Britannia Area Sales Executive Interview Process

based on 39 interviews

4 Interview rounds

  • Resume Shortlist Round
  • Aptitude Test Round
  • One-on-one Round - 1
  • One-on-one Round - 2
View more
Britannia Area Sales Executive Salary
based on 419 salaries
₹4.5 L/yr - ₹11.6 L/yr
27% more than the average Area Sales Executive Salary in India
View more details

Britannia Area Sales Executive Reviews and Ratings

based on 252 reviews

3.8/5

Rating in categories

3.8

Skill development

3.0

Work-life balance

3.8

Salary

3.6

Job security

3.3

Company culture

3.4

Promotions

3.3

Work satisfaction

Explore 252 Reviews and Ratings
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