AppInventiv Technologies Interview Questions, Process, and Tips

Q1. Biggest traffic handled ever
Ans. 
Handled 1 million daily visitors during Black Friday sale
• Implemented scalable server infrastructure to handle peak traffic

• Utilized content delivery networks (CDNs) to optimize website performance

• Monitored website performance in real-time to prevent crashes

• Collaborated with IT team to ensure smooth user experience

• Implemented caching strategies to reduce server load
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Q2. Biggest team managed
Ans. 
Managed a team of 15 members in my previous role as Marketing Manager.
• Led a team of 15 marketing professionals in developing and executing marketing strategies.

• Provided guidance, support, and feedback to team members to ensure successful campaign implementation.

• Managed team performance, conducted regular meetings, and set goals for team members.

• Collaborated with cross-functional teams to achieve marketing objectives.

• Im...read more
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Q1. Idea for press releases
Ans. 
Press releases should focus on new product launches, company milestones, partnerships, and industry awards.
• Highlight key features and benefits of the new product

• Include quotes from company executives or industry experts

• Mention any strategic partnerships or collaborations

• Celebrate company achievements and milestones

• Announce any industry awards or recognitions
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Q2. SEO audit and improvement
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Q1. Tell me current project roles and responsiblity
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Q2. Write test cases on random scenarios
Ans. 
Test cases should cover various random scenarios to ensure comprehensive testing.
• Test case for entering special characters in input fields

• Test case for logging in with incorrect password multiple times

• Test case for uploading a file of maximum size allowed

• Test case for navigating to different pages using keyboard shortcuts
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Q1. Introduction and project details
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Q2. Questions related to streaming project and augmented reality
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Q1. What is android
Ans. 
Android is a mobile operating system developed by Google, based on the Linux kernel and designed primarily for touchscreen devices.
• Developed by Google

• Based on Linux kernel

• Designed for touchscreen devices
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Q2. What is services
Ans. 
Services in Android are components that run in the background to perform long-running operations.
• Services can be used to play music in the background while the user interacts with other apps.

• Services can be used to download files from the internet even when the app is not in the foreground.

• Services can be started or bound to by other components in the app.
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Applying in round 1 given you can advantage because company.

Applying the code test the company in core php.

Group in discuses in task every one to test in php.

Q1. Tell me about yourself and past experience (if any, related to SEO)
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Q2. What is the difference between domain authority and domain rating?
Ans. 
Domain authority is a metric developed by Moz to predict how well a website will rank on search engine results pages, while domain rating is a metric developed by Ahrefs to measure the backlink profile strength of a website.
• Domain authority is developed by Moz, while domain rating is developed by Ahrefs.

• Domain authority predicts website ranking on search engine results pages, while domain rating measures backlink profi...read more
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Q3. Do you think that domain authority is helpful in website ranking?
Ans. 
Yes, domain authority is a key factor in website ranking as it indicates the credibility and trustworthiness of a website.
• Domain authority is a metric developed by Moz to predict how well a website will rank on search engine result pages (SERPs).

• Websites with higher domain authority are more likely to rank higher in search results compared to websites with lower domain authority.

• Domain authority is influenced by factor...read more
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Q4. What is link juice?
Ans. 
Link juice refers to the value or equity passed from one site to another through hyperlinks.
• Link juice helps improve a website's search engine ranking.

• High-quality backlinks provide more link juice.

• Internal linking can also distribute link juice within a website.
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Q5. What is domain authority?
Ans. 
Domain authority is a metric developed by Moz to predict how well a website will rank on search engine results pages.
• Domain authority is scored on a scale of 1 to 100, with higher scores indicating a greater ability to rank.

• It is based on factors like the number of backlinks, quality of backlinks, and overall website quality.

• Websites with high domain authority are more likely to rank higher in search engine results.

• Dom...read more
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Q6. Give some names of Google's algorithms.
Ans. 
Some names of Google's algorithms include Panda, Penguin, Hummingbird, and RankBrain.
• Panda - focuses on content quality and penalizes low-quality content

• Penguin - targets spammy link building practices

• Hummingbird - improves search query understanding

• RankBrain - uses machine learning to improve search results
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Q7. Under which algorithm DA consider?
Ans. 
DA considers multiple factors including domain age, size, popularity, and backlink profile.
• Domain age is an important factor in determining DA.

• The size of the domain, in terms of number of pages and content, also influences DA.

• Popularity of the domain, measured by traffic and engagement, plays a role in DA.

• Backlink profile, quality and quantity of backlinks pointing to the domain, is a key factor in DA calculation.
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Q8. What is backlink? How to create backlink?
Ans. 
Backlinks are links from one website to another. They are important for SEO as they signal to search engines that the linked website is valuable and trustworthy.
• Backlinks can be created through guest posting on other websites.

• Participating in forums and including a link to your website in your signature can also create backlinks.

• Reaching out to influencers or bloggers in your industry for collaborations or mentions can...read more
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Q9. Under which HTML tag backlink is created?
Ans. 
Backlinks are created under the <a> HTML tag.
• Backlinks are created using the <a> tag in HTML.

• The href attribute within the <a> tag specifies the URL of the page the link goes to.

• Example: <a href='https://www.example.com'>Example</a>
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Q10. What is do-follow and don't follow links?
Ans. 
Do-follow links are links that allow search engines to follow them and pass link juice, while no-follow links do not allow search engines to follow them.
• Do-follow links help in improving search engine rankings

• No-follow links do not pass link juice to the linked website

• Do-follow links are used for natural linking, while no-follow links are used for paid links or user-generated content
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