AppInventiv Technologies Interview Questions, Process, and Tips

Q1. Tell me about yourself and past experience (if any, related to SEO)
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Q2. What is the difference between domain authority and domain rating?
Ans. 
Domain authority is a metric developed by Moz to predict how well a website will rank on search engine results pages, while domain rating is a metric developed by Ahrefs to measure the backlink profile strength of a website.
• Domain authority is developed by Moz, while domain rating is developed by Ahrefs.

• Domain authority predicts website ranking on search engine results pages, while domain rating measures backlink profi...read more
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Q3. Do you think that domain authority is helpful in website ranking?
Ans. 
Yes, domain authority is a key factor in website ranking as it indicates the credibility and trustworthiness of a website.
• Domain authority is a metric developed by Moz to predict how well a website will rank on search engine result pages (SERPs).

• Websites with higher domain authority are more likely to rank higher in search results compared to websites with lower domain authority.

• Domain authority is influenced by factor...read more
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Q4. What is link juice?
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Link juice refers to the value or equity passed from one site to another through hyperlinks.
• Link juice helps improve a website's search engine ranking.

• High-quality backlinks provide more link juice.

• Internal linking can also distribute link juice within a website.
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Q5. What is domain authority?
Ans. 
Domain authority is a metric developed by Moz to predict how well a website will rank on search engine results pages.
• Domain authority is scored on a scale of 1 to 100, with higher scores indicating a greater ability to rank.

• It is based on factors like the number of backlinks, quality of backlinks, and overall website quality.

• Websites with high domain authority are more likely to rank higher in search engine results.

• Dom...read more
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Q6. Give some names of Google's algorithms.
Ans. 
Some names of Google's algorithms include Panda, Penguin, Hummingbird, and RankBrain.
• Panda - focuses on content quality and penalizes low-quality content

• Penguin - targets spammy link building practices

• Hummingbird - improves search query understanding

• RankBrain - uses machine learning to improve search results
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Q7. Under which algorithm DA consider?
Ans. 
DA considers multiple factors including domain age, size, popularity, and backlink profile.
• Domain age is an important factor in determining DA.

• The size of the domain, in terms of number of pages and content, also influences DA.

• Popularity of the domain, measured by traffic and engagement, plays a role in DA.

• Backlink profile, quality and quantity of backlinks pointing to the domain, is a key factor in DA calculation.
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Q8. What is backlink? How to create backlink?
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Backlinks are links from one website to another. They are important for SEO as they signal to search engines that the linked website is valuable and trustworthy.
• Backlinks can be created through guest posting on other websites.

• Participating in forums and including a link to your website in your signature can also create backlinks.

• Reaching out to influencers or bloggers in your industry for collaborations or mentions can...read more
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Q9. Under which HTML tag backlink is created?
Ans. 
Backlinks are created under the <a> HTML tag.
• Backlinks are created using the <a> tag in HTML.

• The href attribute within the <a> tag specifies the URL of the page the link goes to.

• Example: <a href='https://www.example.com'>Example</a>
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Q10. What is do-follow and don't follow links?
Ans. 
Do-follow links are links that allow search engines to follow them and pass link juice, while no-follow links do not allow search engines to follow them.
• Do-follow links help in improving search engine rankings

• No-follow links do not pass link juice to the linked website

• Do-follow links are used for natural linking, while no-follow links are used for paid links or user-generated content
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Q1. Past experience
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Q2. How to compensate of project going beyond scope
Ans. 
Compensate for project going beyond scope by adjusting timeline, resources, or budget.
• Evaluate the impact on project objectives and deliverables

• Communicate with stakeholders about the situation

• Adjust the project plan by extending timeline, adding resources, or increasing budget

• Identify and address the root cause of scope creep to prevent future occurrences
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Q1. In the first round, JS basics were asked.
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Q1. In the second round, Node and Mongo were asked.
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Q1. There were array problems to be solved.
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Q1. HR briefed about the company and salary was discussed.
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Problem solving, Data structure

Q1. Core java, spring boot, microservices
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