Appinventiv Technologies - Team Lead - Marketing (5-7 yrs)

We are looking for a strategic and results-driven Marketing Team Lead to drive innovative marketing campaigns, manage a team, and enhance brand visibility.

The role involves developing data-driven strategies, overseeing execution, and ensuring impactful digital marketing initiatives.

Roles and Responsibilities:

- Develop and implement innovative marketing strategies to promote the company's services and content.

- Oversee the execution of marketing campaigns, ensuring timely delivery and maximum ROI.

- Conduct market research on audience behavior, competitors, and customer journeys to enhance engagement.

- Monitor and analyze digital marketing performance metrics, providing actionable insights for optimization.

- Stay updated on industry trends, tools, and technologies, ensuring continuous improvement in marketing strategies.

- Lead and mentor the marketing team, fostering a collaborative and high-performing work environment.

Skills and Qualifications Required

- 5+ years of experience in digital marketing with a focus on campaign management and team leadership.

- Strong analytical skills to interpret marketing data and translate insights into action.

- Proven ability to manage multiple campaigns in a fast-paced environment.

- Deep knowledge of digital marketing trends, tools, and platforms.

- Excellent communication and leadership skills to guide and develop the marketing team