Regalix Campaign Specialist Interview Questions and Answers

Q1. Prepare basic field knowledge questions
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Q2. What is reach ?
Ans. 
Reach refers to the total number of people who see a particular piece of content or advertisement.
• Reach is a key metric in advertising and marketing to measure the potential audience size.

• It can be calculated by looking at the total number of unique views or impressions.

• For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.
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Q1. CRM strategies and capabilities
Ans. 
CRM strategies and capabilities involve utilizing customer data to personalize marketing campaigns and improve customer relationships.
• Utilize customer data to segment and target specific audiences

• Implement automation to streamline communication and follow-up processes

• Track customer interactions and engagement to measure campaign effectiveness

• Personalize messaging and offers based on customer preferences and behavior

• Int...read more
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Q2. What automation techniques and flow types have you worked on?
Ans. 
I have experience working with email marketing automation tools like Mailchimp and HubSpot, as well as setting up automated workflows in CRM systems.
• Utilized Mailchimp for creating automated email campaigns

• Implemented automated workflows in HubSpot for lead nurturing

• Set up automated processes in CRM systems to streamline communication with leads and customers
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Q1. Daily activities and client management
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Q2. What are the capabilities of a customer data platform?
Ans. 
A customer data platform is a tool that collects, organizes, and analyzes customer data from various sources to create a unified customer profile.
• Collects data from multiple sources such as CRM systems, websites, mobile apps, and social media platforms

• Organizes data to create a single customer view for personalized marketing campaigns

• Analyzes data to identify trends, preferences, and behaviors of customers

• Enables segme...read more
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There were aptitude questions, logical reasoning, essay writing

Q1. Guestimates, Logical reasoning, CV Related questions, quick maths
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Q2. How many iPhone users are there in India
Ans. 
There is no official data on the number of iPhone users in India.
• Apple does not disclose the number of iPhone users in India.

• Various market research firms provide estimates, but the numbers vary widely.

• As of 2021, Statista estimates the number of iPhone users in India to be around 38 million.

• However, other estimates suggest the number could be as high as 100 million.

• The actual number of iPhone users in India is difficu...read more
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Q3. How many cars visit the toll booth on Mumbai Pune expressway
Ans. 
The exact number of cars visiting the toll booth on Mumbai Pune expressway is not available.
• The Mumbai Pune expressway is a busy route connecting two major cities in India.

• The toll booth collects fees from vehicles passing through the expressway.

• The number of cars visiting the toll booth varies depending on the day, time, and season.

• The toll booth authorities may have data on the average number of cars passing through ...read more
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Q1. How many active valorant players are there right now
Ans. 
The exact number of active Valorant players is not publicly available.
• The exact number of active Valorant players is not disclosed by Riot Games.

• Riot Games, the developer of Valorant, has not provided any official statistics on the current player count.

• The player count of Valorant can fluctuate daily and is influenced by various factors such as updates, events, and competition from other games.

• Estimates of the active p...read more
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Q2. 5 strengths and weaknesses
Ans. 
Strengths: Analytical thinking, attention to detail, communication skills, adaptability, teamwork. Weaknesses: Impatience, public speaking, time management, delegation, perfectionism.
• Analytical thinking: Able to analyze data and make informed decisions.

• Attention to detail: Thorough and meticulous in completing tasks.

• Communication skills: Effective in conveying ideas and collaborating with team members.

• Adaptability: Qui...read more
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Q1. Would you like to work with smollan
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Q2. What is your working experience and In which department
Ans. Experience of 1 year and having experience in medicine line too.
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In this round regional manager talk and meet with me and confirm my profile l

Q1. Campaigns management
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Q2. Technical Questions about the google ads
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Q1. Dv360 hierarchey
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Q2. KPI used in dv360,
Ans. 
KPIs used in DV360 include CTR, viewability, conversion rate, and ROAS.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• Viewability measures the percentage of ad impressions that are actually seen by users.

• Conversion rate measures the percentage of users who complete a desired action after clicking on an ad.

• ROAS (Return on Ad Spend) measures the revenue generated
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Q3. What is SOV in GAM360, can automated bidding option is available in dv360, optimization on CTR
Ans. 
SOV in GAM360 refers to Share of Voice, automated bidding is available in DV360, optimization on CTR can be achieved through various strategies.
• SOV in GAM360 refers to the percentage of ad impressions a brand has compared to its competitors in a specific market.

• Automated bidding options in DV360 allow advertisers to set specific goals and let the system automatically adjust bids to meet those goals.

• Optimization on CTR ...read more
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Q1. Prepare basic field knowledge questions
Add your answer
Q2. What is reach ?
Ans. 
Reach refers to the total number of people who see a particular piece of content or advertisement.
• Reach is a key metric in advertising and marketing to measure the potential audience size.

• It can be calculated by looking at the total number of unique views or impressions.

• For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.
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Q1. From which field you are
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Very good round some difficulty I face but I get it