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posted on 3 May 2022
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posted on 18 Oct 2021
I applied via Naukri.com and was interviewed in Sep 2021. There were 5 interview rounds.
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Programmatic media buying is an automated process of buying and selling digital advertising inventory.
It uses algorithms and data to make real-time bidding decisions.
It allows for precise targeting and optimization of ad campaigns.
It can be done through various channels such as display, video, mobile, and social media.
Examples of programmatic media buying platforms include Google Ads, Facebook Ads Manager, and The Trad
OpenRTB is a protocol used for real-time bidding in digital advertising.
OpenRTB stands for Open Real-Time Bidding.
It is a protocol used for programmatic buying and selling of digital advertising inventory.
OpenRTB enables real-time communication between ad exchanges, demand-side platforms, and supply-side platforms.
It allows advertisers to bid on ad impressions in real-time based on various targeting criteria.
OpenRTB is...
based on 1 interview
Interview experience
Senior Consultant
335
salaries
| ₹2.8 L/yr - ₹8.5 L/yr |
Consultant
172
salaries
| ₹2.3 L/yr - ₹6.5 L/yr |
Account Strategist
114
salaries
| ₹3 L/yr - ₹7 L/yr |
Associate Consultant
106
salaries
| ₹3 L/yr - ₹5 L/yr |
Team Lead
81
salaries
| ₹5 L/yr - ₹12 L/yr |
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