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I applied via LinkedIn and was interviewed before Oct 2022. There were 2 interview rounds.
KPIs used in DV360 include CTR, viewability, conversion rate, and ROAS.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
Viewability measures the percentage of ad impressions that are actually seen by users.
Conversion rate measures the percentage of users who complete a desired action after clicking on an ad.
ROAS (Return on Ad Spend) measures the revenue generated
SOV in GAM360 refers to Share of Voice, automated bidding is available in DV360, optimization on CTR can be achieved through various strategies.
SOV in GAM360 refers to the percentage of ad impressions a brand has compared to its competitors in a specific market.
Automated bidding options in DV360 allow advertisers to set specific goals and let the system automatically adjust bids to meet those goals.
Optimization on CTR ...
I applied via Walk-in and was interviewed before Sep 2022. There were 3 interview rounds.
Yes, I have experience in using Harmony Tool.
I have used Harmony Tool extensively in my previous role as a Campaign Specialist.
I am proficient in creating and managing campaigns using Harmony Tool.
I have also trained new team members on how to use Harmony Tool effectively.
One example of a successful campaign I managed using Harmony Tool was a social media campaign for a new product launch.
Theorem Incorporation interview questions for designations
I applied via Referral and was interviewed before Feb 2023. There was 1 interview round.
Reach refers to the total number of people who see a particular piece of content or advertisement.
Reach is a key metric in advertising and marketing to measure the potential audience size.
It can be calculated by looking at the total number of unique views or impressions.
For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.
I am a highly motivated and experienced Campaign Specialist with a strong background in marketing and advertising.
Over 5 years of experience in planning and executing successful marketing campaigns
Proficient in utilizing various marketing channels, including social media, email marketing, and content marketing
Track record of achieving and exceeding campaign goals and targets
Strong analytical skills to measure campaign ...
I have a strong background in campaign management and a proven track record of delivering successful results.
I have extensive experience in planning and executing marketing campaigns.
I have a deep understanding of target audiences and how to effectively reach them.
I am skilled in analyzing campaign data and making data-driven decisions.
I have a creative mindset and can come up with innovative campaign ideas.
I am highly...
I am looking for a change to explore new opportunities and challenges.
Seeking growth and advancement in my career
Wanting to broaden my skill set and knowledge
Desire for a new work environment or company culture
Looking for better work-life balance
Wanting to relocate to a different city or country
I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
I applied via Walk-in and was interviewed in May 2021. There was 1 interview round.
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
based on 3 interviews
1 Interview rounds
based on 19 reviews
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