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Theorem Incorporation SEM Specialist Interview Questions and Answers
Theorem Incorporation SEM Specialist Interview Experiences
1 interview found
Selected
(1 Question)
- Q1. Types of KWs in google ads
- Ans.
Types of keywords in Google Ads include broad match, phrase match, exact match, and broad match modifier.
Broad match: Ads may show on similar phrases and relevant variations.
Phrase match: Ads may show on searches that include the exact phrase or close variations.
Exact match: Ads may show on searches that exactly match the keyword.
Broad match modifier: Ads may show on searches that include the modified term or close var
(1 Question)
- Q1. Diff b/w auot and manual bidding
- Ans.
Auto bidding is automated and uses algorithms to adjust bids, while manual bidding requires manual input for bid adjustments.
Auto bidding uses algorithms to adjust bids based on performance data, while manual bidding requires manual input for bid adjustments.
Auto bidding is more efficient for large campaigns with many keywords, while manual bidding may be more suitable for smaller campaigns.
Auto bidding can save time a...
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I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. What is sem in digital marketing?
- Ans.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Interview Preparation Tips
Skills evaluated in this interview
Interview Questionnaire
2 Questions
- Q1. Little discussion on my project
- Q2. Given a chessboard and the initial position of horse. If “n” is the number of steps the horse can make then what is probability that it goes out of board ?
- Ans.
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
Interview Preparation Tips
Experience: They did not expect any code in this round. An algo or pseudo code is fine.
1) You are given 2 vessels with capacity M liters and N liters capacity and infinite supply of water. You need to find the minimum number of steps required to get P liters. Any of the below action is considered a step
a) Filling vessel with water
b) Emptying vessel
c) Pouring water from one vessel to another vessel.
2) Given n sets each containing m integers. You need to create MinDiff set by picking exactly 1 element from each set. The difference between the maximum and minimum elements in the MinDiff set should be minimum.
eg: for the sets {30, 20, 10, 40},{ 22, 33, 44, 99},{ 16, 17, 18, 19} min diff set is {19, 20, 22}. Max and min elements in MinDiff set are 22 and 19 and their difference is 3.
Round: Technical Interview
Experience: 1) you will be given the binary representation of the numbers in the form of 2D array.eg: r1- 00001
r2- 00100
r3- 01010
r4- 00110
r5- 00111 This means the elements are 1, 4, 10 , 6 and 7.
A number “n” is given. Let us say that n can be formed by doing bitwise OR operation on rows of given matrix. What is the minimum number of rows that needs to be deleted from the matrix so that “n” can never be formed by doing the OR of the rows.
If n is 14(01110) then it can be formed by doing r2|r3 or r3|r4. You can prevent n formation either by deleting {r2,r4} or {r3}. But {r3} has least number of elements so it is the required set.2) Find the average of mid 50% of elements in the running stream of integersI have not cleared round-II so no further questions.
College Name: IIT GANDHINAGAR
abishek saju
(1 Question)
- Q1. Why do you want to work here
(1 Question)
- Q1. Explain your previous work experience
Selected
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
(3 Questions)
- Q1. Tell me abt yourself
- Q2. Platforms knowledge and process related questions
- Q3. Explain metrics used in Digital marketing's and main KPI
- Ans.
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
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Skills evaluated in this interview
Analyst Interview Questions & Answers
Media.net Software Services (India)
Anonymous
posted on 12 Jul 2024
(2 Questions)
- Q1. Tell us about the projects you worked on earlier
- Q2. Case study discussion for amazon
Case study of you tube video success
(2 Questions)
- Q1. Tell us about your self
- Q2. Willing to relocate
Interview Preparation Tips
Selected
I applied via LinkedIn and was interviewed before Feb 2023. There were 3 interview rounds.
(3 Questions)
- Q1. Questions were on Power BI, SQL, Python
- Q2. Explain the use cases of different charts in Power BI?
- Ans.
Different charts in Power BI have various use cases such as visualizing trends, comparing data, and highlighting outliers.
Bar charts are useful for comparing data across categories.
Line charts are great for showing trends over time.
Pie charts can be used to show the proportion of each category in a dataset.
Scatter plots are helpful for identifying relationships between two variables.
Gantt charts are ideal for visualizi
- Q3. Write a query to find nth highest salary in SQL?
- Ans.
Query to find nth highest salary in SQL
Use the ORDER BY clause to sort the salaries in descending order
Use the DISTINCT keyword to eliminate duplicates
Use LIMIT and OFFSET to get the nth highest salary
Price Implementation Case Study. Determine the new price of a product based on a few conditions applied to other columns or parameters.
(1 Question)
- Q1. Generic resume review and questions about past work experience. There were a few questions about drawing actionable insights based on data analysis.
Skills evaluated in this interview
Selected
I applied via Referral and was interviewed before Sep 2022. There were 3 interview rounds.
(1 Question)
- Q1. Related to question on leaving current job
(1 Question)
- Q1. Technical & on page seo
Interview Preparation Tips
SEO Executive Interview Questions & Answers
Media.net Software Services (India)
Dushyant S
posted on 5 Aug 2024
Search engine marketing
About SEO Update and On page and off page
Selected
I applied via Referral and was interviewed before Feb 2023. There was 1 interview round.
(2 Questions)
- Q1. Prepare basic field knowledge questions
- Q2. What is reach ?
- Ans.
Reach refers to the total number of people who see a particular piece of content or advertisement.
Reach is a key metric in advertising and marketing to measure the potential audience size.
It can be calculated by looking at the total number of unique views or impressions.
For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.
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Theorem Incorporation SEM Specialist Interview Process
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