InMobi Senior Analyst Interview Questions and Answers

Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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Q1. All questions were related to SQL and Context of the role
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Q2. Joins, Unions and case scenario
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Q1. Where do see yourself in 5 years?
Ans. 
In 5 years, I see myself as a senior business analyst leading a team and contributing to strategic decision-making.
• Leading a team of analysts

• Contributing to strategic decision-making

• Continuing professional development and certifications

• Possibly pursuing a management role

• Enhancing industry knowledge and expertise
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Q2. Why Epsilon? And why are you leaving your current organisation?
Ans. 
I am interested in Epsilon's innovative approach to data analytics and leaving my current organization for career growth opportunities.
• Epsilon's reputation for cutting-edge data analytics solutions

• Opportunity for career growth and development at Epsilon

• Excited about working with a new team and learning new skills
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Q1. What is rank in sql .. kind of scenario based
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Q2. Examples of with/ sub query in sql
Ans. 
Using subqueries in SQL allows for more complex queries by nesting queries within other queries.
• Subquery in SELECT statement: SELECT column_name FROM table_name WHERE column_name = (SELECT column_name FROM table_name)

• Subquery in WHERE clause: SELECT column_name FROM table_name WHERE column_name IN (SELECT column_name FROM table_name)

• Subquery in FROM clause: SELECT column_name FROM (SELECT column_name FROM table_name) A
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Q1. Tell about work experience
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Q2. Details about skill set
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Q1. General question about your background companies you worked with relevant experience
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Q1. What is budgeting What is forecasting Foreign exchange diff AS 11 Prepare product budget
Ans. 
Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
• Budgeting involves estimating income and expenses for a specific period

• Forecasting involves predicting future financial outcomes based on past data and trends

• Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses

• Preparing a product budget involves e...read more
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Q2. How you resolve team issues How you will forward report with some missing report
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Q1. Diff between budget and forecasts Prepare a budget for buying software Salary expenses increase but head count is same Variance analysis
Ans. 
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
• Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.

• Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.

• Salary expenses increasing while head count remains ...read more
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General grammar questions for checking the english proficiency of the candidates

Q1. You'll have a direct one on one with the elad and they will enquire about yourself and your skills, especially they will check your communication skills
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Q2. What is Adobe and Office 365
Ans. 
Adobe and Office 365 are software suites commonly used for various business purposes.
• Adobe is a software suite used for graphic design, video editing, and web development.

• Office 365 is a cloud-based suite of productivity applications including Word, Excel, PowerPoint, and Outlook.

• Both Adobe and Office 365 are widely used in businesses for creating, editing, and sharing documents and multimedia content.
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Q3. Communication skills test
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