InMobi Senior Analyst Interview Questions and Answers

This is kind of mixed round with both technical questions followed by coding test.This position if for SR RPA developer(uipath) so I was asked about UiPath and then was asked to extract data from some pdf invoices using document understanding.
I was asked if I know Power BI,( if they have had a look at my resume before shortlisting my profile,they would have known that I dont have any exposure to power BI),Still they shortlisted it.

Q1. Combined tech and coding round
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It is easy to solve and understand.

Simple to solve and easy to calculate

Q1. Can you tell me about yourself? What are your hobbies? What is digital marketing?
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Q2. Ask me any questions
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Q1. Accountings based question
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Q2. P2p cycle and invoicing process
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Q1. What are the forms of media?
Ans. 
Forms of media include print, broadcast, digital, and social media.
• Print media: newspapers, magazines, brochures

• Broadcast media: television, radio

• Digital media: websites, blogs, online articles

• Social media: Facebook, Twitter, Instagram
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Q2. What is print media and digital media?
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Print media refers to traditional forms of media such as newspapers and magazines, while digital media includes online platforms like websites and social media.
• Print media includes newspapers, magazines, brochures, and flyers

• Digital media includes websites, social media platforms, blogs, and online advertisements

• Print media is tangible and physical, while digital media is intangible and accessed electronically

• Print med...read more
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Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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Final account, ledger posting, journal entries, trial balance, management accounting.

Q1. 1.What do you know about finance management?
Ans. 
Finance management involves the planning, organizing, directing, and controlling of financial activities within an organization.
• It includes budgeting, financial analysis, forecasting, and financial reporting.

• Finance management aims to maximize the value of the organization by making informed financial decisions.

• It involves managing cash flow, investments, and risk.

• Financial analysts play a crucial role in finance manag...read more
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Q2. 2. What is accounts management?
Ans. 
Accounts management refers to the process of managing financial transactions and records of an organization.
• It involves maintaining accurate and up-to-date financial records

• It includes tasks such as bookkeeping, budgeting, and financial reporting

• Effective accounts management helps organizations make informed financial decisions

• Examples include managing accounts payable and receivable, reconciling bank statements, and p
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Basics of QA LR and VARC

Competitive Analysis of Brands

Q1. Introduction, About PR and Research-related questions
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