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Affinity Express Campaign Specialist Interview Questions and Answers
Affinity Express Campaign Specialist Interview Experiences
1 interview found
Anonymous
Selected
I applied via Referral and was interviewed before Feb 2023. There was 1 interview round.
(2 Questions)
- Q1. Prepare basic field knowledge questions
- Q2. What is reach ?
- Ans.
Reach refers to the total number of people who see a particular piece of content or advertisement.
Reach is a key metric in advertising and marketing to measure the potential audience size.
It can be calculated by looking at the total number of unique views or impressions.
For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.
Interview Preparation Tips
Skills evaluated in this interview
Campaign Specialist Jobs at Affinity Express
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Interview questions from similar companies
I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. What is sem in digital marketing?
- Ans.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Interview Preparation Tips
Skills evaluated in this interview
Interview Questionnaire
2 Questions
- Q1. Little discussion on my project
- Q2. Given a chessboard and the initial position of horse. If “n” is the number of steps the horse can make then what is probability that it goes out of board ?
- Ans.
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
Interview Preparation Tips
Experience: They did not expect any code in this round. An algo or pseudo code is fine.
1) You are given 2 vessels with capacity M liters and N liters capacity and infinite supply of water. You need to find the minimum number of steps required to get P liters. Any of the below action is considered a step
a) Filling vessel with water
b) Emptying vessel
c) Pouring water from one vessel to another vessel.
2) Given n sets each containing m integers. You need to create MinDiff set by picking exactly 1 element from each set. The difference between the maximum and minimum elements in the MinDiff set should be minimum.
eg: for the sets {30, 20, 10, 40},{ 22, 33, 44, 99},{ 16, 17, 18, 19} min diff set is {19, 20, 22}. Max and min elements in MinDiff set are 22 and 19 and their difference is 3.
Round: Technical Interview
Experience: 1) you will be given the binary representation of the numbers in the form of 2D array.eg: r1- 00001
r2- 00100
r3- 01010
r4- 00110
r5- 00111 This means the elements are 1, 4, 10 , 6 and 7.
A number “n” is given. Let us say that n can be formed by doing bitwise OR operation on rows of given matrix. What is the minimum number of rows that needs to be deleted from the matrix so that “n” can never be formed by doing the OR of the rows.
If n is 14(01110) then it can be formed by doing r2|r3 or r3|r4. You can prevent n formation either by deleting {r2,r4} or {r3}. But {r3} has least number of elements so it is the required set.2) Find the average of mid 50% of elements in the running stream of integersI have not cleared round-II so no further questions.
College Name: IIT GANDHINAGAR
(1 Question)
- Q1. About Facebook Process
(3 Questions)
- Q1. Tell me about yourself.
- Ans.
I am a highly motivated and experienced Campaign Specialist with a strong background in marketing and advertising.
Over 5 years of experience in planning and executing successful marketing campaigns
Proficient in utilizing various marketing channels, including social media, email marketing, and content marketing
Track record of achieving and exceeding campaign goals and targets
Strong analytical skills to measure campaign ...
- Q2. Why should we hire you?
- Ans.
I have a strong background in campaign management and a proven track record of delivering successful results.
I have extensive experience in planning and executing marketing campaigns.
I have a deep understanding of target audiences and how to effectively reach them.
I am skilled in analyzing campaign data and making data-driven decisions.
I have a creative mindset and can come up with innovative campaign ideas.
I am highly...
- Q3. Why are you looking for a change?
- Ans.
I am looking for a change to explore new opportunities and challenges.
Seeking growth and advancement in my career
Wanting to broaden my skill set and knowledge
Desire for a new work environment or company culture
Looking for better work-life balance
Wanting to relocate to a different city or country
Interview Preparation Tips
Be Positive
Good luck
Selected
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
(3 Questions)
- Q1. Tell me abt yourself
- Q2. Platforms knowledge and process related questions
- Q3. Explain metrics used in Digital marketing's and main KPI
- Ans.
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
Interview Preparation Tips
Skills evaluated in this interview
(2 Questions)
- Q1. Product and Brand
- Q2. About Your Self
Geethanjali Yedla
I applied via Naukri.com and was interviewed in Feb 2024. There were 2 interview rounds.
(1 Question)
- Q1. The best memory you had?
(1 Question)
- Q1. I love my father and why?
(1 Question)
- Q1. Tell me something about yourself
- Ans.
I am a highly motivated and results-driven sales executive with a proven track record of exceeding targets.
Experienced in building and maintaining strong client relationships
Skilled in identifying and capitalizing on new business opportunities
Proficient in sales techniques and negotiation strategies
Excellent communication and presentation skills
Consistently achieved or surpassed sales quotas
Implemented successful sales...
Interview Preparation Tips
I applied via Walk-in and was interviewed in May 2021. There was 1 interview round.
Interview Questionnaire
3 Questions
- Q1. Make sure about yourself
- Q2. About company
- Q3. About last work experience
Interview Preparation Tips
abishek saju
(1 Question)
- Q1. Why do you want to work here
(1 Question)
- Q1. Explain your previous work experience
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Affinity Express Campaign Specialist Interview Process
based on 1 interview
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Affinity Express Campaign Specialist Reviews and Ratings
based on 7 reviews
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