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Affinity Express
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I applied via Referral and was interviewed before Mar 2023. There were 2 interview rounds.
It was good more of maths
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Algorithms for manipulating arrays and strings in coding
Use sorting algorithms like quicksort and mergesort for arrays
Use string manipulation functions like substring and replace for strings
Use dynamic programming for optimizing solutions to array and string problems
Designing a large scale Ad Server
Use distributed systems for scalability
Implement caching for faster ad delivery
Ensure high availability and fault tolerance
Use real-time bidding for efficient ad placement
Implement fraud detection mechanisms
Ensure compliance with privacy regulations
I applied via Campus Placement
I am an avid traveler and have visited over 20 countries
I love experiencing new cultures and trying new foods
I have backpacked through Europe and Asia
I have volunteered in orphanages in Cambodia and Nepal
Mobile advertising platform
Adtech
Mobile marketing
App monetization
Maximum sub sequence sum in an array
Use Kadane's algorithm
Initialize max_so_far and max_ending_here to 0
Iterate through the array and update max_ending_here and max_so_far
Return max_so_far
Endianness refers to the byte order of a system. It determines how multi-byte data types are stored in memory.
Little-endian systems store the least significant byte first, while big-endian systems store the most significant byte first.
Endianness can affect the way data is transmitted between systems.
To determine the endianness of a system, you can use the byte order mark (BOM) or write a test program that checks the by...
Sort an array of 0's and 1's only.
Use two pointers, one at the beginning and one at the end of the array.
Swap 0's from the beginning with 1's from the end until the pointers meet.
Alternatively, use a counting sort algorithm to count the number of 0's and 1's and then reconstruct the array.
Heaps are data structures used to efficiently find the maximum or minimum element in a collection.
Max heap: parent nodes are always greater than or equal to child nodes
Min heap: parent nodes are always smaller than or equal to child nodes
Heaps are commonly used in priority queues and sorting algorithms
Heap operations include insert, delete, and extract max/min
Example: An array [3, 8, 2, 5, 1, 4, 6] can be represented a
Find 3 numbers in an array where a+b=c.
Loop through the array and check for all possible combinations of a and b.
Use a hash table to store the values of a and b, and check if c is present in the hash table.
Sort the array and use two pointers to find a and b, and then check if their sum equals c.
I appeared for an interview before Feb 2024.
In this exam, they will be evaluated on logic, mathematics, general knowledge, and grammar.
In this, they will conduct a scenario-based email writing exam.
I applied via Campus Placement and was interviewed before Apr 2022. There were 2 interview rounds.
Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
Retargeting uses cookies to track user behavior and display targeted ads to them.
It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.
Retargeting can be done on various platforms such as social media, search engines, and display networks.
Example...
The ability to reach and engage with a large audience in real-time through various digital channels.
The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.
The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.
The creativity involved in crafting compelling content and campaigns to capture audience a...
Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.
Targeting involves analyzing data to determine the characteristics of the desired audience
It helps in creating personalized marketing messages and campaigns
Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting
Targeting can also be used in adv...
Retargeting is when ads follow you after visiting a website or searching for a product.
After searching for a product on Amazon, ads for that product appear on other websites
Ads for a hotel you looked at on Booking.com follow you on social media
After browsing a clothing website, ads for that brand appear on your Instagram feed
SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
SEO involves optimizing website content, structure, and HTML code
Keyword research and analysis is a crucial part of SEO
Link building and social media marketing can also improve SEO
Search engines use complex algorithms to determine website rankings
SEO is an ongoing process that requires cons
I applied via Campus Placement and was interviewed before Sep 2022. There were 3 interview rounds.
Leetcode easy-medium
Cyber security is the practice of protecting systems, networks, and data from digital attacks.
Cyber security involves implementing measures to prevent unauthorized access, data breaches, and other cyber threats.
It includes technologies, processes, and practices designed to protect networks, devices, programs, and data from attack, damage, or unauthorized access.
Examples of cyber security measures include firewalls, ant...
Types of encryption include symmetric encryption, asymmetric encryption, and hashing.
Symmetric encryption: Uses the same key for both encryption and decryption, examples include AES and DES.
Asymmetric encryption: Uses a pair of public and private keys for encryption and decryption, examples include RSA and ECC.
Hashing: Converts data into a fixed-size string of bytes, examples include MD5 and SHA.
I applied via Naukri.com and was interviewed in May 2022. There was 1 interview round.
I am a highly motivated and experienced professional with a strong background in the field.
I have a Bachelor's degree in Business Administration
I have over 5 years of experience in sales and marketing
I am skilled in developing and implementing effective strategies
I have a proven track record of exceeding sales targets
I am a team player and have excellent communication skills
The last movie I watched was 'Inception'.
The movie is directed by Christopher Nolan.
It is a science fiction action film.
The plot revolves around a thief who steals corporate secrets through dream-sharing technology.
The film stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Ellen Page.
It received critical acclaim for its unique concept and visual effects.
I applied via Referral
Allocate budgets based on campaign goals, target audience, and channels.
Identify campaign goals and objectives
Understand target audience demographics and behaviors
Allocate budget based on channels that reach target audience effectively
Consider cost per acquisition (CPA) and return on investment (ROI)
Monitor and adjust budget allocation based on campaign performance
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