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Affinity Express Interview Questions and Answers
9 Interview questions
Reach refers to the total number of people who see a particular piece of content or advertisement.
Reach is a key metric in advertising and marketing to measure the potential audience size.
It can be calculated by looking at the total number of unique views or impressions.
For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.
CTR stands for Click-Through Rate. It is a metric used to measure the success of an online advertising campaign.
CTR is calculated by dividing the number of clicks on an ad by the number of impressions it receives.
Formula: CTR = (Clicks / Impressions) * 100
For example, if an ad receives 1000 impressions and gets 50 clicks, the CTR would be 5%.
CTR is an important metric to evaluate the effectiveness of an ad campaig...
Photoshop is primarily used for editing and manipulating raster images, while Illustrator is used for creating and editing vector graphics.
Photoshop is a raster-based software, meaning it works with pixels and is best for editing photos and images.
Illustrator is a vector-based software, meaning it works with mathematical equations and is best for creating logos, icons, and illustrations.
Photoshop has more advanced...
Illustrator is a vector graphics editor that offers a variety of tools to create and edit artwork.
Selection tools: Select, Direct Selection, Magic Wand
Drawing tools: Pen, Pencil, Brush, Shape, Line Segment
Type tools: Type, Area Type, Point Type
Transform tools: Scale, Rotate, Reflect, Shear, Reshape
Color tools: Swatches, Color Picker, Gradient, Eyedropper
Pathfinder tools: Unite, Minus Front, Intersect, Exclude
Symbo...
This company utilizes both illustrations and Photoshop, depending on project needs and creative direction.
Illustrations are often used for branding and marketing materials, like logos and infographics.
Photoshop is typically employed for photo editing, retouching, and creating digital artwork.
For example, a campaign might feature illustrated characters alongside photoshopped backgrounds.
Both tools can complement ea...
Photoshop is primarily used for editing and manipulating raster images, while Illustrator is used for creating and editing vector graphics.
Photoshop is pixel-based, meaning it works with individual pixels to create and edit images.
Illustrator is vector-based, meaning it uses mathematical equations to create and edit shapes and lines.
Photoshop is commonly used for photo editing, retouching, and creating digital art...
Print media refers to traditional forms of media such as newspapers and magazines, while digital media includes online platforms like websites and social media.
Print media includes newspapers, magazines, brochures, and flyers
Digital media includes websites, social media platforms, blogs, and online advertisements
Print media is tangible and physical, while digital media is intangible and accessed electronically
Prin...
Forms of media include print, broadcast, digital, and social media.
Print media: newspapers, magazines, brochures
Broadcast media: television, radio
Digital media: websites, blogs, online articles
Social media: Facebook, Twitter, Instagram
Graphic design, advertising and websites are all related to visual communication and marketing.
Graphic design involves creating visual content for various mediums such as print, digital, and social media.
Advertising is the process of promoting a product or service through various mediums such as TV, radio, print, and digital.
Websites are online platforms that provide information, services, and products to users.
Al...
Affinity Express Interview Experiences
35 interviews found
Anonymous
Selected
I applied via Referral and was interviewed before Feb 2023. There was 1 interview round.
(2 Questions)
- Q1. Prepare basic field knowledge questions
- Q2. What is reach ?
- Ans.
Reach refers to the total number of people who see a particular piece of content or advertisement.
Reach is a key metric in advertising and marketing to measure the potential audience size.
It can be calculated by looking at the total number of unique views or impressions.
For example, if an ad is shown to 1000 people and 800 of them see it, the reach would be 800.
Interview Preparation Tips
Skills evaluated in this interview
Akash Srivastava
I appeared for an interview in Jul 2024.
(2 Questions)
- Q1. Your work experience
- Ans.
I have 5 years of experience managing Facebook Ads for various clients in different industries.
Managed Facebook Ads campaigns for clients in industries such as e-commerce, real estate, and healthcare
Optimized ad performance through A/B testing and audience targeting
Implemented retargeting strategies to increase conversion rates
Utilized Facebook Ads Manager tools to track and analyze campaign performance
- Q2. Comfortable for US shift
- Ans.
Yes, I am comfortable working in US shift timings.
I have previous experience working in US shifts
I am willing to adjust my schedule to accommodate US shift timings
I understand the importance of being available during peak US hours
Interview Preparation Tips
I want to share the disappointment and frustrating journey I had with their hiring process, which unfortunately left a negative impression for complete company's culture.
I began my journey on July 1st, with an initial interview arranged by HR representative Abhijeet Gaikward. What followed by a serious of 6 interview, each time begin told it was the final round. On 16th of july, i was informed of my selection, including the salary and tentative joining date. Based on this, I have rejected an another offer and submitted required document to Affinity X HR for further processing.
However after few days, after asking for update for offer later, they again asked me for one more round of interview, which was postponed multiple times. Finally, on end of July, I was told that the position was on Hold.
The lack of clear communication and respect for my time throughout the process was disheartening. I wasted my 1 month, while giving interview these people, lost other job opportunity. This lead me to depression and mental instability.
ramesh darade
I applied via Walk-in and was interviewed in Dec 2024. There were 2 interview rounds.
(1 Question)
- Q1. Just self introduction
(1 Question)
- Q1. About previous experince
Selected
I applied via Campus Placement and was interviewed in Apr 2024. There were 3 interview rounds.
Need to make designs according to the instructions provided
(1 Question)
- Q1. Need to explain the designs mentioned in the assignment
(1 Question)
- Q1. Basic questions
Interview Preparation Tips
Selected
I applied via LinkedIn and was interviewed in Jan 2024. There was 1 interview round.
(2 Questions)
- Q1. What are the forms of media?
- Ans.
Forms of media include print, broadcast, digital, and social media.
Print media: newspapers, magazines, brochures
Broadcast media: television, radio
Digital media: websites, blogs, online articles
Social media: Facebook, Twitter, Instagram
- Q2. What is print media and digital media?
- Ans.
Print media refers to traditional forms of media such as newspapers and magazines, while digital media includes online platforms like websites and social media.
Print media includes newspapers, magazines, brochures, and flyers
Digital media includes websites, social media platforms, blogs, and online advertisements
Print media is tangible and physical, while digital media is intangible and accessed electronically
Print med...
Interview Preparation Tips
Selected
I applied via Walk-in and was interviewed in Apr 2024. There were 3 interview rounds.
Design, brochure design, illustration photo editing
(1 Question)
- Q1. About graphic design
(1 Question)
- Q1. Hr about graphic designer questions
Selected
I applied via Approached by Company and was interviewed in Jul 2023. There were 2 interview rounds.
(1 Question)
- Q1. Dv360 hierarchy, types of deals, programmatic ecosystem, ppc, types of insertion order, types of line item, scenerio based questions on optimization
(1 Question)
- Q1. Types of targetting in Meta Ads, scenario based questions on Optimization, how to handle pressure
Interview Preparation Tips
- Programmatic Advertisement
- PPC
- Meta Ads
- DSP
Rujan Rewade
Selected
I applied via Company Website and was interviewed before Sep 2023. There were 2 interview rounds.
Basic questions about design
(4 Questions)
- Q1. Are you still studying ?
- Ans.
Yes, I am currently pursuing a degree in Graphic Design at XYZ University.
Currently studying Graphic Design at XYZ University
Expected to graduate in 2022
Taking courses in typography, illustration, and branding
- Q2. What are your expectations?
- Ans.
I expect to work in a creative and collaborative environment where I can learn and grow as a designer.
Expectation to work on a variety of design projects
Opportunity to collaborate with team members and clients
Access to resources and tools to enhance design skills
Feedback and mentorship to improve design abilities
- Q3. How much did you know about graphic?
- Ans.
I have a strong understanding of graphic design principles and techniques.
I have a degree in graphic design from XYZ University.
I have completed internships at ABC Design Studio where I worked on various projects.
I am proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
I have a portfolio showcasing my design work and projects.
I stay updated on current design trends and techniques through ...
- Q4. What are the tools did u use?
- Ans.
I have used a variety of tools including Adobe Creative Suite, Sketch, and Figma.
Adobe Creative Suite
Sketch
Figma
Rushikesh Gir
Typing test . Managerial round HR round
I applied via Naukri.com and was interviewed in Feb 2024. There was 1 interview round.
(1 Question)
- Q1. Do you have experience to manage end to campaign management?
Dhiraj Pote
(1 Question)
- Q1. WordPress plugins WordPress experience
Simple aptitude test. English questions & logical questions
(1 Question)
- Q1. MCQ's on html css wordpress & Poster designing using Adobe Photoshop
Real Website making on WordPress using Beaver Page builder.
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Affinity Express Interview FAQs
The duration of Affinity Express interview process can vary, but typically it takes about less than 2 weeks to complete.
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Affinity Express Interviews By Designations
- Affinity Express Graphic Designer Interview Questions
- Affinity Express Web Developer Interview Questions
- Affinity Express Designer Interview Questions
- Affinity Express Quality Analyst Interview Questions
- Affinity Express Quality Controller Interview Questions
- Affinity Express Process Associate Interview Questions
- Affinity Express Back Office Executive Interview Questions
- Affinity Express Associate Manager Interview Questions
- Show more
Interview Questions for Popular Designations
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Affinity Express Reviews and Ratings
based on 556 reviews
Rating in categories
|
Graphic Designer
370
salaries
|  ₹2 L/yr - ₹5.5 L/yr |
|
Junior Associate
147
salaries
| ₹2.4 L/yr - ₹6.3 L/yr |
|
Web Developer
101
salaries
| ₹2 L/yr - ₹5.3 L/yr |
|
Associate
83
salaries
| ₹2.4 L/yr - ₹6.1 L/yr |
|
Process Associate
60
salaries
| ₹1.8 L/yr - ₹4 L/yr |
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