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I applied via Company Website and was interviewed before Jul 2021. There was 1 interview round.
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I applied via LinkedIn and was interviewed in Jul 2024. There were 2 interview rounds.
CRM strategies and capabilities involve utilizing customer data to personalize marketing campaigns and improve customer relationships.
Utilize customer data to segment and target specific audiences
Implement automation to streamline communication and follow-up processes
Track customer interactions and engagement to measure campaign effectiveness
Personalize messaging and offers based on customer preferences and behavior
Int...
I have experience working with email marketing automation tools like Mailchimp and HubSpot, as well as setting up automated workflows in CRM systems.
Utilized Mailchimp for creating automated email campaigns
Implemented automated workflows in HubSpot for lead nurturing
Set up automated processes in CRM systems to streamline communication with leads and customers
A customer data platform is a tool that collects, organizes, and analyzes customer data from various sources to create a unified customer profile.
Collects data from multiple sources such as CRM systems, websites, mobile apps, and social media platforms
Organizes data to create a single customer view for personalized marketing campaigns
Analyzes data to identify trends, preferences, and behaviors of customers
Enables segme...
posted on 13 Jul 2022
posted on 12 Oct 2023
I applied via LinkedIn and was interviewed before Oct 2022. There were 2 interview rounds.
KPIs used in DV360 include CTR, viewability, conversion rate, and ROAS.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
Viewability measures the percentage of ad impressions that are actually seen by users.
Conversion rate measures the percentage of users who complete a desired action after clicking on an ad.
ROAS (Return on Ad Spend) measures the revenue generated
SOV in GAM360 refers to Share of Voice, automated bidding is available in DV360, optimization on CTR can be achieved through various strategies.
SOV in GAM360 refers to the percentage of ad impressions a brand has compared to its competitors in a specific market.
Automated bidding options in DV360 allow advertisers to set specific goals and let the system automatically adjust bids to meet those goals.
Optimization on CTR ...
I am a highly motivated and experienced Campaign Specialist with a strong background in marketing and advertising.
Over 5 years of experience in planning and executing successful marketing campaigns
Proficient in utilizing various marketing channels, including social media, email marketing, and content marketing
Track record of achieving and exceeding campaign goals and targets
Strong analytical skills to measure campaign ...
I have a strong background in campaign management and a proven track record of delivering successful results.
I have extensive experience in planning and executing marketing campaigns.
I have a deep understanding of target audiences and how to effectively reach them.
I am skilled in analyzing campaign data and making data-driven decisions.
I have a creative mindset and can come up with innovative campaign ideas.
I am highly...
I am looking for a change to explore new opportunities and challenges.
Seeking growth and advancement in my career
Wanting to broaden my skill set and knowledge
Desire for a new work environment or company culture
Looking for better work-life balance
Wanting to relocate to a different city or country
posted on 27 Sep 2023
I applied via Walk-in and was interviewed before Sep 2022. There were 3 interview rounds.
posted on 19 May 2021
Yes, I have experience in using Harmony Tool.
I have used Harmony Tool extensively in my previous role as a Campaign Specialist.
I am proficient in creating and managing campaigns using Harmony Tool.
I have also trained new team members on how to use Harmony Tool effectively.
One example of a successful campaign I managed using Harmony Tool was a social media campaign for a new product launch.
based on 4 reviews
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Senior Executive
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