IIFL Finance Customer Care Executive Interview Questions and Answers

Marketing activity involves promoting a product or service to potential customers through various channels.

• Identify target audience

• Develop a marketing strategy

• Choose appropriate channels (e.g. social media, email, print ads)

• Create compelling content

• Measure and analyze results

• Adjust strategy as needed

To pitch demat account, highlight benefits like easy access, reduced paperwork, and secure transactions.

• Explain how demat account eliminates the need for physical share certificates and reduces paperwork.

• Highlight the convenience of accessing and managing investments online.

• Emphasize the security of transactions and protection against loss or theft of physical certificates.

• Provide examples of how demat account can simp...read more

To develop IIFL's business, strategies like customer retention, expanding product offerings, and digital marketing can be used.

• Focus on customer retention by providing excellent customer service and personalized experiences.

• Expand product offerings to cater to a wider range of customers and their needs.

• Invest in digital marketing to reach a larger audience and increase brand awareness.

• Collaborate with other businesses ...read more