Everest Spices Sales & Marketing Interview Questions and Answers

Discuss Ad Analytics

Q1. Tell me something about yourself.
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Q2. Walk us through your CV.
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ABC condoms have high brand awareness in the country and are also of high quality, but have low sales since local companies are setting up deals with distributers who are preferring the latter to ABC. How do you increase sales and also how do you allocate budgets for the same?

Q1. Tell me something about yourself.
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Q2. Describe your work experience and related questions. Example - Describe clients and markets, timeline of work-ex, types of campaigns, most successful campaign, challenges, use of data, Platforms worked & t...read more
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Q3. Search funnel for a product, Market share/search impression share of the client vs competitor etc.
Ans. 
The search funnel for a product involves analyzing market share and search impression share of the client and competitors.
• The search funnel involves tracking the customer journey from initial search to purchase.

• Market share is the percentage of total sales in a market that a company has.

• Search impression share is the percentage of times a company's ad appears in search results.

• Comparing market share and search impressi...read more
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Q4. Any questions for us?
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Q1. Why marketing?
Ans. 
Marketing is essential for creating brand awareness, generating leads, and driving sales.
• Marketing helps to identify and understand the target audience

• It creates a unique brand identity and helps to differentiate from competitors

• Marketing campaigns generate leads and increase sales

• It helps to build customer relationships and loyalty

• Marketing provides valuable insights into customer behavior and preferences
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Q2. What do u prefer - brand marketing, digital, sales etc?
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Q3. How does sales fit into your goals?
Ans. 
Sales is a crucial aspect of achieving my goals.
• Sales helps me generate revenue and meet targets

• It allows me to expand my customer base and increase brand awareness

• Sales also helps me gather valuable feedback from customers

• I prioritize sales by setting specific targets and tracking progress regularly
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Q4. How would you interact with subordinates who are elder to you?
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Q5. What if a subordinate isn't delivering result on time?
Ans. 
Address the issue with the subordinate and identify the root cause of the delay.
• Schedule a meeting with the subordinate to discuss the issue and identify the reasons for the delay.

• Provide support and resources to help the subordinate overcome any obstacles.

• Set clear expectations and deadlines for future tasks.

• Monitor progress closely and provide feedback regularly.

• Consider disciplinary action if the issue persists desp
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Q6. Still isn't working inspite warnings?
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Quickly run me through your CV.

Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.

a, What information did you seek out to make those decisions in this project?

b, Did you receive any feedback or provide any feedback to the team members during the project?

Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?

Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.

Give me an example of a situation where you had to overcome major obstacles to make something important happen.

What were the kind of results you were able to deliver?

Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.

You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?

Tell me about a time when you had to suddenly implement a change so as to get better results for the project.

Why did you follow this approach?

Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?

Did you not have guidelines from HR? Did you follow those?

Give me an example of a time when you had to work on something new an innovative. How did you manage to perform in the situation?

What were the risks involved in your approach?

Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?

Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.

How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?

1. Do you perceive any setbacks in this situation which may deter you at all?

2 .How would you ensure a positive outcome to the situation?

You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation.

Q1. Why does P&G use a behavioral and HR based interview system in its recruiting process?
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Q1. Introduced herself. Now, tell me something about yourself.
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Q1. Asked mainly from CV. Asked similar questions as round 1. Asked about ad campaigns, favorite brand and campaign, why is it your favorite, competitor brand and campaigns and regarding their CSR.
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Q1. Asked about my family background, my hobbies, favourite brand and campaign, my role model, qualities of a leader, some questions from CV and some HR questions.
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Q1. What are your 3 key achievements?
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Q2. Share your work experience.
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Q3. Give an example of how you have handled a challenge in the workplace before.
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Q4. How do you manage to finish tasks much ahead of planned deadlines?
Ans. 
I prioritize tasks, set realistic goals, and focus on the most important ones first.
• I create a to-do list and prioritize tasks based on their urgency and importance.

• I break down larger tasks into smaller, more manageable ones.

• I set realistic goals and deadlines for each task.

• I focus on the most important tasks first and avoid procrastination.

• I use time management techniques such as the Pomodoro technique to stay focuse...read more
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Q5. How do you go about achieving sales targets?
Ans. 
To achieve sales targets, I focus on building strong relationships with clients, identifying their needs, and providing tailored solutions.
• Research and understand the target market

• Identify potential clients and build relationships

• Understand client needs and provide tailored solutions

• Set achievable sales goals and track progress

• Continuously improve sales techniques and strategies
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Q6. What was your contribution to your last project, how did you increase sales, and how did you reach this No. (15% increase in sales)?
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Q7. How would you meet sales target in the last 5 days of a month?
Ans. 
I would focus on high-priority leads, offer incentives, and increase outreach efforts.
• Identify high-priority leads and prioritize outreach efforts

• Offer incentives such as discounts or free trials to incentivize purchases

• Increase outreach efforts through targeted email campaigns and follow-up calls

• Collaborate with the sales team to strategize and prioritize efforts
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Q8. How do you go about appointing new dealers?
Ans. 
New dealers are appointed through a thorough selection process based on criteria such as location, experience, and reputation.
• Identify potential candidates through market research and referrals

• Evaluate candidates based on their location, experience, and reputation

• Conduct interviews and negotiate terms and conditions

• Provide training and support to ensure success

• Regularly review and assess performance to maintain a stron
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Q9. Give me an example of a time when you showed initiate, share sample.
Ans. 
I took initiative to create a new marketing campaign for a struggling product.
• Identified a struggling product and researched its target audience

• Developed a new marketing campaign with a unique angle

• Presented the campaign to the marketing team and gained their support

• Implemented the campaign and saw a significant increase in sales

• Continued to monitor and adjust the campaign as needed
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Q10. How to reach rural markets/ increase penetration in rural markets
Ans. 
To reach rural markets, focus on building trust, understanding local needs, and leveraging technology.
• Partner with local organizations and influencers to build trust and credibility

• Tailor marketing messages to address specific local needs and challenges

• Offer affordable pricing and financing options to make products accessible

• Leverage technology like mobile apps and social media to reach remote areas

• Invest in distributi...read more
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Q1. What should I know that is not on your resume?
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Q2. What do you know about P&G?
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Q3. What is unique in our company's marketing strategy compared to peers?
Ans. 
Our company's marketing strategy focuses on creating personalized experiences for customers through targeted campaigns and interactive content.
• We use data analytics to understand our customers' preferences and behavior

• We create targeted campaigns based on customer segments

• We use interactive content such as quizzes and polls to engage customers

• We prioritize customer experience and satisfaction in all our marketing effor
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Q1. Share 3 key events in your life.
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Psychometric Test

Q1. Describe a time when you resolved a conflict among team members?
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Q2. Share a time when you worked with data.
Ans. 
I have worked with data extensively in my previous role as a marketing analyst.
• I collected and analyzed customer data to identify trends and preferences.

• I used data visualization tools to create reports and presentations for senior management.

• I collaborated with the sales team to develop targeted marketing campaigns based on data insights.

• I monitored and tracked campaign performance using data analytics software.

• I cond...read more
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Q3. Describe a situation when you wanted to take a different approach than your manager
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Q4. Describe a time when you were asked to stop working on the project you have been working on for months and switch on to a new project. How did you go about it?
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Q5. What will you do if your manager asks you to deliver a project way ahead of its deadline?
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Q1. Tell me something about yourself.
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Q2. Why should we hire you?
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