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Coca-Cola Company Sales & Marketing Interview Questions, Process, and Tips

Updated 22 Mar 2023

Top Coca-Cola Company Sales & Marketing Interview Questions and Answers

Coca-Cola Company Sales & Marketing Interview Experiences

4 interviews found

Interview experience
3
Average
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via campus placement at United Institute of Management, Allahabad and was interviewed in Sep 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Group Discussion 

Given a topic like online and offline business

Round 3 - One-on-one 

(2 Questions)

  • Q1. Basic question like introduction
  • Q2. And case study and some academic questions

Interview Preparation Tips

Interview preparation tips for other job seekers - Good company for interns to grow your skills and knowledge and experience

I applied via Naukri.com

Round 1 - Technical 

(4 Questions)

  • Q1. I have a need of job to run my family
  • Q2. Sir. Because I m a fit person I for this job
  • Q3. Your search to find a perfect person on this job seems to be end here..
  • Q4. What duties perform there
Round 2 - Group Discussion 

Group discussion to field knowledge inproof

Round 3 - Field knowledge 

(1 Question)

  • Q1. Could you tell me about yourself and describe your background in brief? ...
  • Ans. 

    I have a strong background in sales and marketing with experience in various industries.

    • I have worked in sales and marketing for over 10 years

    • I have experience in both B2B and B2C sales

    • I have successfully launched multiple marketing campaigns

    • I have a proven track record of exceeding sales targets

    • I have strong communication and negotiation skills

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Shop to shop survey and demand need which cold drink..

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I applied via Company Website and was interviewed in Nov 2021. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - Assignment 

Yes

Interview Preparation Tips

Topics to prepare for Coca-Cola Company Sales & Marketing interview:
  • Data Entry Operation
Interview preparation tips for other job seekers - i am Bharti naagarwal i am arts student

I applied via Referral and was interviewed in Sep 2020. There was 1 interview round.

Interview Questionnaire 

4 Questions

  • Q1. What step sales call
  • Ans. 

    The first step in a sales call is to establish rapport with the prospect.

    • Introduce yourself and your company

    • Build a connection by finding common ground or showing genuine interest

    • Ask open-ended questions to understand the prospect's needs and challenges

    • Listen actively and attentively to the prospect's responses

    • Establish trust and credibility

    • Set the agenda for the sales call

  • Answered by AI
  • Q2. What is availablty
  • Ans. 

    Availability refers to the state of being present and ready for use or purchase.

    • Availability is important in sales and marketing as it determines whether a product or service can be obtained by a customer.

    • It can refer to the availability of a product in stock or the availability of a sales representative to answer questions.

    • Availability can also refer to the accessibility of a website or app for users.

    • Examples of avail...

  • Answered by AI
  • Q3. What is psr
  • Ans. 

    PSR stands for Problem-Solution-Result, a sales methodology that focuses on identifying customer problems and offering solutions.

    • PSR is a sales methodology that helps salespeople to identify customer problems and offer solutions

    • It involves three steps: Problem, Solution, and Result

    • In the Problem step, the salesperson identifies the customer's pain points

    • In the Solution step, the salesperson offers a solution to the cus...

  • Answered by AI
  • Q4. What is 100% fill rate
  • Ans. 

    100% fill rate refers to the percentage of orders that are fulfilled completely without any items missing.

    • It is a measure of how well a company is able to meet customer demand.

    • A 100% fill rate means that all items in an order are available and shipped to the customer.

    • If even one item is missing, the fill rate drops below 100%.

    • A high fill rate is important for customer satisfaction and repeat business.

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Good

Skills evaluated in this interview

Coca-Cola Company interview questions for designations

 Marketing Executive

 (2)

 Sales Officer

 (1)

 Territory Sales Manager

 (1)

 Sales Team Leader

 (1)

 Area Sales Manager

 (1)

 Marketing Growth Representative

 (1)

 Market Developer

 (3)

 Sales Executive

 (4)

Interview questions from similar companies

I applied via campus placement at Indian Institute of Management (IIM), Lucknow

Round 1 - Group Discussion 

Introduce yourself and your dream at AB InBev.

GD Topic - What should be the legal drinking age in India?

Round 2 - Guesstimates 

(3 Questions)

  • Q1. Pitch yourself in 30 seconds.
  • Ans. 

    I am a highly motivated sales and marketing professional with a proven track record of exceeding targets.

    • Experienced in developing and executing successful sales strategies

    • Skilled in building and maintaining strong customer relationships

    • Proficient in market research and analysis

    • Excellent communication and negotiation skills

    • Consistently achieved or exceeded sales targets in previous roles

  • Answered by AI
  • Q2. Guesstimate: Number of Bars in Lucknow.
  • Ans. 

    There are approximately 500 bars in Lucknow.

    • The number of bars in a city is usually proportional to its population.

    • Lucknow has a population of around 3 million people.

    • Assuming 1 bar for every 6,000 people, there would be around 500 bars in Lucknow.

    • This estimation may vary depending on factors such as culture, economy, and regulations.

  • Answered by AI
  • Q3. Other candidates were asked different HR questions in the same session.
Round 3 - HR 

(4 Questions)

  • Q1. How was the experience in the previous rounds? What did you like or not like about it?
  • Q2. Tell us about your biggest failure/setback?
  • Q3. What role would you like to work in AB InBev?
  • Q4. Do you have any Questions for us?

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Interactions with seniors, Mock GDs/PIs, Internet.

2. Company details, 10 characteristics the company looks for, companies goals, YouTube videos on the company, Unique features and culture at the company.

3. Don't make the interview experience mundane.

I applied via Naukri.com and was interviewed in Apr 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Group Discussion 

Retail market and general sales knowledge

Round 3 - One-on-one 

(2 Questions)

  • Q1. General queries on market
  • Q2. Queries on African experience

Interview Preparation Tips

Interview preparation tips for other job seekers - just be open and as clear as you can regarding your vision present and future along with all honest

I applied via Walk-in and was interviewed in Dec 2020. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. Job search
  • Q2. I am interested job my experience level

Interview Preparation Tips

Interview preparation tips for other job seekers - Online and offline I am interested

I applied via campus placement at Indian Institute of Management (IIM), Lucknow

Round 1 - Group Discussion 

What should be the legal age for drinking in India?

Round 2 - Guesstimates 

(6 Questions)

  • Q1. Why do you want to join AbinBev?
  • Q2. What would be your dream start at AbinBev?
  • Q3. What are you passionate about (in life) and how would you utilize it at AbinBev?
  • Q4. Guesstimate the number of bars in Lucknow.
  • Ans. 

    There are approximately 5000 bars in Lucknow.

    • The number of bars in a city depends on various factors such as population, culture, and economy.

    • Lucknow is a large city with a population of over 3 million people.

    • Considering the city's size and culture, it is safe to assume that there are around 5000 bars in Lucknow.

    • This estimate is based on the assumption that there is one bar for every 600 people in the city.

  • Answered by AI
  • Q5. What would you do if you are the Managing Director of AbinBev and investors give you 1 billion Dollars?
  • Q6. What did you like the most about your last organization? the least?

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Mock GDs/PIs.

2. Interaction with seniors.

3. Alcohol related stats (India).

Interview Questionnaire 

8 Questions

  • Q1. Product selling confidential
  • Q2. Customer dealings
  • Q3. Customer reviews
  • Q4. Good handling customer
  • Q5. Customer products timing demand
  • Q6. Problem customer solf
  • Q7. Marketing problem solution
  • Ans. 

    Marketing problem solution involves identifying the root cause and developing a strategy to address it.

    • Conduct market research to identify the problem

    • Analyze data to determine the root cause

    • Develop a targeted strategy to address the problem

    • Implement the strategy and measure its effectiveness

    • Continuously monitor and adjust the strategy as needed

  • Answered by AI
  • Q8. My company products good

I applied via campus placement at Indian Institute of Management (IIM), Lucknow

Round 1 - Group Discussion 

Topic - Should alcohol be legalized across universities?

Round 2 - Group Activity 

(4 Questions)

  • Q1. 4 candidates were being interviewed.
  • Q2. What’s your drive, describe a situation wherein you overcame an obstacle successfully?
  • Q3. Why AB InBev?
  • Q4. Questions related to Yoga (I had mentioned that I practice yoga and hence this question)

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Interactions with seniors, Internet.

2. A light hearted fact: Don’t stress, you’ll get through it.

Coca-Cola Company Interview FAQs

How many rounds are there in Coca-Cola Company Sales & Marketing interview?
Coca-Cola Company interview process usually has 2-3 rounds. The most common rounds in the Coca-Cola Company interview process are Resume Shortlist, Group Discussion and One-on-one Round.
What are the top questions asked in Coca-Cola Company Sales & Marketing interview?

Some of the top questions asked at the Coca-Cola Company Sales & Marketing interview -

  1. What step sales c...read more
  2. What is 100% fill r...read more
  3. What is availab...read more

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People are getting interviews through

based on 4 Coca-Cola Company interviews
Company Website
Job Portal
Campus Placement
Referral
25%
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25%
25%
Moderate Confidence
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Moderate Confidence means the data is based on a sufficient number of responses received from the candidates
Coca-Cola Company Sales & Marketing Salary
based on 4 salaries
₹2.1 L/yr - ₹5.4 L/yr
22% less than the average Sales & Marketing Salary in India
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Coca-Cola Company Sales & Marketing Reviews and Ratings

based on 2 reviews

5.0/5

Rating in categories

4.0

Skill development

4.0

Work-Life balance

4.0

Salary & Benefits

2.0

Job Security

4.0

Company culture

2.0

Promotions/Appraisal

2.0

Work Satisfaction

Explore 2 Reviews and Ratings
Sales Executive
194 salaries
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₹1 L/yr - ₹6.2 L/yr

Area Sales Manager
67 salaries
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₹3.2 L/yr - ₹12.6 L/yr

Marketing Executive
43 salaries
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₹1 L/yr - ₹3.8 L/yr

PSR
40 salaries
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₹1.4 L/yr - ₹3.5 L/yr

Manager
39 salaries
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₹1.5 L/yr - ₹4.8 L/yr

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