Vertoz - Publisher Development Role (4-6 yrs)

Key Responsibilities:

Publisher Development & Alliances:

- Assist in identifying and onboarding new digital publishers to our platform.

- Support the team in building and maintaining strong relationships with existing publisher partners.

- Conduct outreach to potential publishers, showcasing the benefits of partnering with us.

- Attend industry events and conferences to network with publishers and stay up-to-date on industry trends.

Account Management:

- Help manage and nurture publisher accounts, ensuring their needs are met and they are satisfied with our services.

- Provide ongoing support to publishers, addressing their questions and resolving any issues they may encounter.

- Analyze publisher performance data and provide recommendations for optimization.

- Proactively identify opportunities to upsell or cross-sell additional services to existing publishers.

Strategic Growth Initiatives:

- Collaborate with the marketing department to contribute ideas and strategies for publisher acquisition and network growth.

- Research and analyze competitor activities to identify opportunities for improvement and innovation.

- Contribute to the development of marketing materials and presentations.

Lead Generation & Nurturing:

- Identify and qualify potential publisher leads through various channels (e.g., online research, networking, industry events).

- Nurture leads through effective communication and follow-up, building relationships and showcasing our value proposition.

Monetization Strategy & Optimization:

- Assist in coordinating with publishers on their monetization strategies, including ad placements, content planning, and revenue optimization techniques.

- Provide guidance and support to publishers on best practices for maximizing their earnings on our platform.

- Stay up-to-date on the latest trends and technologies in digital advertising and monetization.

Requirements:

- Excellent written and verbal communication skills.

- A strong desire to learn about the digital advertising and monetization landscape.

- Creative thinking and the ability to contribute fresh ideas.

- Basic understanding of digital marketing and advertising concepts is a plus.

- Willingness to travel as needed for business engagements.

- Comfort with technology and a willingness to learn new tools and platforms related to digital advertising.

- Ability to work collaboratively within a team environment.

- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Preferred Qualifications:

- Experience in digital marketing, advertising, or sales.

- Familiarity with online advertising platforms and technologies.

- Strong analytical skills and the ability to interpret data.

- Experience with CRM software