Director - Digital Marketing - SaaS (12-18 yrs)

How You Will Make an Impact:

- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Digital Strategy Development:

- Design and implement high-impact digital marketing strategies that align with business objectives and drive revenue growth.

- Develop go-to-market strategies for new product launches and enhancements.

Campaign Management:

- Lead the execution of integrated digital campaigns across various channels, including SEO/SEM, social media, content marketing, email, and paid media.

- Oversee demand generation strategies, with a focus on account-based marketing (ABM) and lead nurturing to optimize the sales funnel.

- Measure and analyze performance metrics to continually optimize campaign effectiveness.

Leadership & Team Management:

- Lead, mentor, and grow a high-performing digital marketing team.

- Work cross-functionally with product, sales, and customer success teams to ensure alignment on marketing objectives and KPIs.

Customer Acquisition & Retention:

- Develop strategies to drive customer acquisition through digital channels and ensure strong customer engagement and retention.

- Work closely with sales to create digital programs that generate qualified leads and nurture existing relationships.

Data-Driven Insights:

- Use analytics tools to track and report on digital marketing performance.

- Conduct data-driven analyses to identify trends, opportunities, and areas for improvement.

Brand Management:

- Ensure consistent brand messaging and positioning across all digital channels.

- Enhance brand awareness through content strategies, PR, partnerships, and influencer engagement.

Budget Management:

- Develop and manage the digital marketing budget, ensuring a strong ROI on all campaigns.

- Allocate resources effectively across channels and initiatives.

Technology & Automation:

- Leverage marketing automation tools (e.g., HubSpot, Marketo, Pardot) to streamline processes and improve lead management and conversion.

- Stay ahead of the latest trends in digital marketing technologies and recommend innovations that could drive success.

What You Bring to the Team:

- Degree in computer science, Information Technology, or related field.

- 12+ years of experience in digital marketing, with a strong focus on B2B SaaS companies.

- Proven track record of developing and executing digital marketing strategies that drive growth in a B2B environment.

- Expertise in SEO, SEM, PPC, ABM, social media marketing, email marketing, and content marketing.

- Experience with marketing automation and CRM tools such as HubSpot and Salesforce.

- Strong leadership skills, with a demonstrated ability to manage and mentor teams.

- Excellent communication, project management, and stakeholder management skills.

- Analytical mindset with experience in data-driven marketing and A/B testing.

- Strong understanding of the North American B2B SaaS market, including buyer personas, sales cycles, and competitive landscape.