Head/Vice President - Marketing - eCommerce (8-15 yrs)

Job Description :

Role- Marketing Head Designation- Vice President

Reporting to- CEO

Functional Skills required for role:

1. Performance marketing: A proven track record of using various Digital marketing tools and having a clear view point on best in class ( eg knowing CPC benchmarks, SEO/SEM strategies for various platforms, like google, meta, Amazon etc). Should be able to demonstrate results of effective digital campaigns undertaken.

2. Content Creation : Should have a flair for creating content , either in-house or through a content creation network. Should have a view on cost-quality trade-offs, provider ecosystem for content (influencers/professional content creators). Should have experience of rolling out campaigns across platforms like Insta, Youtube

3. CRM : Should have exposure to best practices in CRM.

Key functional skills would be:

1) Customer Segmentation: based on demographics, behaviour, purchase history etc.

2) Lead Management: Expertise in capturing, scoring, leads through the sales funnel using CRM tools like Salesforce.

3) Email Marketing Automation: Proficiency in creating automated email campaigns for onboarding, promotions, and re-engagement using tools like Mailchimp or Klaviyo.

4) Data Analysis and Reporting: Skilled in analyzing CRM data to generate actionable insights, track campaign effectiveness, and forecast customer behavior.

5) Integration with Marketing Channel: Ensuring CRM tools integrate seamlessly with other platforms like social media, e-commerce, and ad platforms to provide a unified customer view.

6) Customer Feedback and Satisfaction Tracking: Setting up mechanisms to collect, analyze, and act on customer feedback to enhance satisfaction and improve Net Promoter Score (NPS).Prior experience of managing a brand community program will be an added advantage.

4. Brand strategy: Expertise in defining and articulating a brand's purpose, values, and positioning to create a strong and differentiated identity.

- This includes developing messaging frameworks, visual guidelines, and long-term strategies to ensure consistency across all touchpoints and build lasting brand equity.

- Should be able to scan the landscape and be able to clearly articulate brand's positioning the market.

5. Brand Execution: The ability to translate high-level brand strategies into practical, measurable, and cohesive marketing initiatives.

- This includes overseeing campaign development, ensuring alignment with the brand's identity, managing cross-channel consistency, and driving results through effective implementation.

- Will result in actions such as creating a brand book/brand bible. Has a track record of having creating powerful campaigns with multi-media execution.

- Should have managed brand launches and created impactful campaigns.

6. Agency management: Ability to work with a cross section of specialsits from digital media, content creation, PR, Influencer management etc. Has a view on what good likes like and costs.

7. Financial planning: Ability to manage marketing budgets and show judgement on optimum allocation across channels, should be able to articulate marketing ROI.

Leadership Skills/Traits:

1. Innovation: Should have a track record of demonstrating original thinking with disruptive ideas.

2. Analytical and numbers oriented and gets into nth level of detail to understand true performance.

3. Works collaboratively with stakeholders.

4. Self -starter and works independently without waiting for instructions.

5. Goes to great depths to understand customer needs and is a passionate champion with the organisation.

6. Lives the less is more philosophy and doesn't see large budgets as the foundation for creating impactful work.

7. Acts with urgency and speed.

8. Doesn't settle for easy options, pushes for best in class.

9. Brings out the best of team and is able to inspire them.

10. Has the willingness to learn and acquire new skills, is humble.