Manager - Digital Marketing (6-12 yrs)

Role Objective:

As a Digital Marketing Manager, you need to develop, implement and oversee long-term digital marketing campaigns and short-term advertising techniques through digital platforms for our brand on Amazon & other platform. This role requires enhancing brand awareness, driving traffic to the company's website and generating sales leads.

Job Description:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate.

Required Skillset

- Must have team handling experience.

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement