Head - Digital Marketing - SaaS (7-15 yrs)

Job Summary :

- As the Digital Marketing Head at Company you will be responsible for developing and executing the company's digital marketing strategy to drive brand awareness, lead generation, and customer acquisition. You will lead a team of digital marketing professionals and work closely with cross-functional teams to implement effective campaigns across various digital channels. This role requires a deep understanding of digital marketing techniques, strong analytical skills, and a proven track record of driving results in the SAAS industry.

Responsibilities :

- Develop and execute the overall digital marketing strategy to drive brand visibility, lead generation, and customer acquisition.

- Lead and mentor a team of digital marketing professionals, providing guidance and support to ensure campaign success and professional growth.

- Collaborate with cross-functional teams, including sales, marketing, and product development, to align digital marketing initiatives with business objectives.

- Develop and implement integrated digital marketing campaigns across various channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, content marketing, and display advertising.

- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation in the digital space.

- Manage and optimize the company's website, ensuring it is user-friendly, engaging, and optimized for search engines.

- Oversee the planning and execution of email marketing campaigns, including list segmentation, content creation, and performance analysis.

- Monitor and analyze key digital marketing performance metrics, providing insights and recommendations for campaign optimization and continuous improvement.

- Stay up-to-date with the latest trends and best practices in digital marketing, incorporating innovative strategies to enhance campaign effectiveness.

- Collaborate with external partners, agencies, and vendors to execute digital marketing initiatives effectively.

Qualifications :

- Bachelor's degree in marketing, business administration, or a related field. MBA is a plus.

- Proven experience in digital marketing leadership roles within the SAAS industry, preferably in e-commerce or technology.

- Strong understanding of digital marketing techniques, including SEO, SEM, email marketing, social media marketing, content marketing, and display advertising.

- Excellent leadership skills with the ability to inspire and motivate a digital marketing team.

- Strategic mindset with the ability to develop and execute integrated digital marketing campaigns that drive results.

- Strong analytical skills, with the ability to interpret data and make data-driven decisions.

- Experience in managing digital marketing budgets and resources effectively.

- Proficient in digital marketing tools, platforms, and analytics, including Google Analytics, SEO tools, email marketing platforms, and social media management tools.

- Excellent written and verbal communication skills, with a keen eye for detail and creativity.

- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

- We offer competitive compensation packages and a collaborative work environment that fosters innovation and growth. We require an experienced and results-driven digital marketing professional with a passion for driving success in the SAAS industry