SRV Media Interview Questions, Process, and Tips

Campaign types in Google Ads include search campaigns, display campaigns, video campaigns, shopping campaigns, and app campaigns.

• Search campaigns target keywords and appear in search engine results.

• Display campaigns show ads on websites within the Google Display Network.

• Video campaigns promote video content on YouTube and across the web.

• Shopping campaigns showcase products with images and prices in Google Shopping.

• App ...read more

Bidding strategies in performance marketing involve various tactics to optimize ad spend and maximize ROI.

• Different bidding strategies include manual bidding, automated bidding, target CPA, target ROAS, and enhanced CPC.

• Manual bidding allows for full control over bids, while automated bidding uses algorithms to adjust bids based on performance data.

• Target CPA focuses on achieving a specific cost per acquisition, while ...read more

Audiences available in Google and Meta ads include demographics, interests, behaviors, and remarketing lists.

• Demographics: Target based on age, gender, income, education, etc.

• Interests: Target based on hobbies, activities, preferences, etc.

• Behaviors: Target based on purchase history, device usage, etc.

• Remarketing lists: Target users who have interacted with your website or app.

• Examples: Parents with young children, fit...read more

SRV Media is a digital marketing agency based in Pune, India.

• SRV Media offers services such as SEO, PPC, social media marketing, and website development.

• The agency has worked with clients in various industries including e-commerce, healthcare, education, and real estate.

• SRV Media has a team of experienced professionals who are experts in digital marketing strategies and techniques.