Develop, implement, and optimize performance marketing campaigns on Google Ads, Meta Ads (Facebook Instagram), LinkedIn Ads, and other paid media platforms .
Align paid media strategy with business goals to maximize ROI and customer acquisition .
Identify and explore new paid channels to drive growth.
Campaign Management Optimization:
Conduct keyword research, audience segmentation, and competitor analysis .
Optimize ad copies, creatives, landing pages, and bidding strategies for higher CTR and conversion rates .
Track A/B testing results to refine ad performance.