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Senior - Search Ads - ZKraft
Vertoz
posted 16d ago
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Flexible timing
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Job Description
Job_Description":"
What we want:
We are seeking an experienced and results-driven Head of Search Ads (Google, Bing) to lead our paid search advertising strategies and campaigns for India and US clients. This is a leadership role that demands expertise in managing high-performance search campaigns and delivering measurable results
Who We are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here.
ZKraft:
Vertoz as a ZKraft is a 360 digital agency equipped with various tools and technologies to help businesses scale up their digital marketing efforts.
What you will do :
-Strategic Planning:
Develop and implement paid search strategies for Google and Bing tailored to meet the objectives of Indian and US-based clients.
-Campaign Management:
Oversee end-to-end campaign management, including keyword research, ad copy creation, bidding strategies, and performance optimization.
-Market Segmentation:
Tailor search ad campaigns based on regional and demographic targeting to maximize ROI.
-Performance Analytics:
Monitor campaign KPIs, conduct A/B testing, and provide actionable insights to improve campaign performance.
-Client Collaboration:
Work closely with clients to understand their business goals and provide strategic recommendations.
-Budget Management:
Plan and manage advertising budgets efficiently to ensure maximum returns on investment.
-Team Leadership:
Lead and mentor a team of PPC specialists, fostering growth and driving results.
-Staying Updated:
Keep up with the latest trends, updates, and best practices in search advertising for Google and Bing.
Requirements
Requirements
-Proven experience in managing large-scale search ad campaigns on Google and Bing.
-In-depth knowledge of ad platforms, bidding strategies, and campaign optimization techniques.
-Strong analytical skills with proficiency in tools like Google Ads, Bing Ads, Google Analytics, and Data Studio.
-Experience working with both India and US markets is essential.
-Excellent communication and client management skills.
-Leadership experience in managing a team and collaborating with cross-functional teams.
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Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
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