PPC Executive

20+ PPC Executive Interview Questions and Answers

Updated 18 Nov 2024
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Q1. What is inventory targets and how you define minimum and maximum inventory ?

Ans.

Inventory targets are the desired levels of inventory that a company aims to maintain. Minimum inventory is the lowest level required to meet demand, while maximum inventory is the highest level that can be held without incurring excessive costs.

  • Inventory targets are set to ensure that there is enough stock to meet customer demand.

  • Minimum inventory is determined by analyzing historical sales data and forecasting future demand.

  • Maximum inventory is determined by considering fac...read more

Q2. How V Lookup and SUM IF functions works in Microsoft Excel?

Ans.

V Lookup searches for a value in a table and returns a corresponding value, while SUM IF adds up values based on a given condition.

  • V Lookup searches for a value in the first column of a table and returns a value in the same row from a specified column.

  • SUM IF function adds up values in a range that meet a specific condition.

  • Example: V Lookup - =VLOOKUP(A2, Sheet2!A1:B100, 2, FALSE) will search for the value in cell A2 in the first column of Sheet2 and return the corresponding ...read more

PPC Executive Interview Questions and Answers for Freshers

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Q3. What is MRP ?

Ans.

MRP stands for Material Requirements Planning.

  • MRP is a system used to manage and plan the production and inventory of materials.

  • It helps in determining the quantity and timing of materials needed for production.

  • MRP takes into account factors like lead time, demand, and inventory levels.

  • It ensures that materials are available when needed, minimizing stockouts and excess inventory.

  • MRP software often integrates with other systems like ERP for seamless planning and execution.

  • Exam...read more

Q4. What is the T-Code in SAP for Production Order Information?

Ans.

The T-Code in SAP for Production Order Information is CO03.

  • T-Code CO03 is used to display production order information in SAP.

  • It provides details such as order status, components, operations, and dates.

  • Users can access CO03 by entering the transaction code in the SAP command field.

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Q5. What is PMAX campaign, Types of Bidding Strategy to be used in comparative with other, E commerce product not performing what to do

Ans.

PMAX campaign is a type of bidding strategy used in PPC advertising. Different types of bidding strategies can be used depending on the goals of the campaign. If an E-commerce product is not performing well, adjustments can be made to the campaign.

  • PMAX campaign is a bidding strategy where the maximum bid is set to achieve the highest possible position in search results.

  • Other types of bidding strategies include CPC (Cost Per Click), CPA (Cost Per Acquisition), and ROAS (Return...read more

Q6. What is LTP? Define strategy 40 in SAP PP Module.

Ans.

LTP stands for Long-Term Planning. Strategy 40 in SAP PP Module is used for planning production based on long-term demand forecasts.

  • LTP in SAP PP Module helps in creating long-term production plans based on demand forecasts

  • Strategy 40 specifically focuses on planning production for long-term demand

  • It involves setting up parameters such as planning horizon, forecast consumption, and safety stock levels

  • Example: Using Strategy 40, a company can plan production for the next 12 mo...read more

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Q7. What is the difference between MRP and MPS?

Ans.

MRP stands for Material Requirements Planning, which is a system used for planning and managing inventory levels. MPS stands for Master Production Schedule, which is a detailed plan for production.

  • MRP focuses on determining the materials needed for production based on demand forecasts and inventory levels.

  • MPS focuses on creating a detailed schedule for production activities, including specific quantities and timing of production orders.

  • MRP helps in ensuring that materials are...read more

Q8. What performance metrics would you consider to evaluate a given situation and why

Ans.

Performance metrics to evaluate a given situation

  • Identify the objective

  • Choose relevant KPIs

  • Analyze data regularly

  • Compare with industry benchmarks

  • Consider qualitative feedback

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Q9. How you maintain inventory ?

Ans.

I maintain inventory by using a combination of inventory management software, regular stock checks, and forecasting techniques.

  • Use inventory management software to track stock levels, sales, and reordering

  • Conduct regular stock checks to ensure accuracy and identify any discrepancies

  • Implement forecasting techniques to anticipate demand and adjust inventory levels accordingly

  • Collaborate with suppliers to maintain a steady supply chain

  • Optimize inventory turnover by analyzing sal...read more

Q10. What is Ppc and how does it work? What is Ad rank?

Ans.

PPC is a digital advertising model where advertisers pay each time their ad is clicked. Ad rank is the position of an ad in search engine results.

  • PPC stands for pay-per-click and is a form of online advertising where advertisers bid on keywords and pay each time their ad is clicked.

  • PPC ads are displayed on search engine results pages and other websites that have partnered with the advertising platform.

  • Ad rank is the position of an ad in search engine results, determined by th...read more

Q11. How to maintain BOM ?

Ans.

BOM maintenance involves updating and managing the Bill of Materials for products.

  • Regularly review and update the BOM to reflect any changes in product components or specifications.

  • Ensure accurate documentation of all parts, quantities, and costs in the BOM.

  • Coordinate with suppliers to obtain updated information on component availability and pricing.

  • Implement a version control system to track changes and revisions to the BOM.

  • Collaborate with cross-functional teams to ensure B...read more

Q12. How to Interpret SAP Software Data?

Ans.

Interpreting SAP software data involves analyzing and understanding the information provided by the system.

  • Understand the data structure and fields within SAP software

  • Use reporting tools to extract and analyze data

  • Identify trends, patterns, and anomalies in the data

  • Interpret data in the context of business objectives and goals

  • Collaborate with stakeholders to ensure accurate interpretation

Q13. What is the expectation of Package?

Ans.

The expectation of package for a PPC Executive typically includes competitive salary, benefits, and potential for bonuses.

  • Competitive salary based on experience and skills

  • Benefits such as health insurance, retirement plans, and paid time off

  • Potential for bonuses based on performance and campaign success

Q14. What is perpetual inventory ?

Ans.

Perpetual inventory is a system that continuously tracks and updates inventory levels in real-time.

  • Perpetual inventory provides a real-time view of inventory levels, allowing businesses to make informed decisions.

  • It involves using technology, such as barcode scanners or RFID tags, to track inventory movement.

  • The system automatically updates inventory records as goods are received, sold, or moved within the organization.

  • Perpetual inventory helps prevent stockouts, reduces carr...read more

Q15. What is CTR? How can we increase it?

Ans.

CTR stands for Click-Through Rate. It is the ratio of clicks to impressions. Increasing CTR can be done by improving ad relevance, targeting, and ad copy.

  • Improve ad relevance by using relevant keywords and targeting the right audience

  • Use compelling ad copy that highlights the benefits of the product or service

  • Test different ad formats and placements to see what works best

  • Optimize landing pages to ensure they are relevant and user-friendly

  • Monitor and analyze performance regula...read more

Q16. How long you are running google ads

Ans.

I have been running Google Ads for 3 years.

  • I started running Google Ads in 2018.

  • I have managed multiple campaigns for different clients.

  • I am familiar with optimizing ad performance and analyzing data.

  • I have experience with A/B testing and keyword research.

Q17. What is Line Balancing?

Ans.

Line balancing is the process of assigning tasks to workstations in a way that evens out the workload and maximizes efficiency.

  • Involves distributing work evenly among workstations

  • Helps in reducing idle time and increasing productivity

  • Ensures that no workstation is overloaded while others are underutilized

  • Commonly used in manufacturing processes like assembly lines

Q18. Will you come office for 3 days free demo?

Ans.

I am willing to come to the office for a 3-day free demo.

  • Yes, I am available to come to the office for the 3-day free demo.

  • I believe in hands-on experience and am excited to showcase my skills in person.

  • I am looking forward to meeting the team and learning more about the company's PPC strategies.

Q19. What are things you know about SRV Media

Ans.

SRV Media is a digital marketing agency based in Pune, India.

  • SRV Media offers services such as SEO, PPC, social media marketing, and website development.

  • The agency has worked with clients in various industries including e-commerce, healthcare, education, and real estate.

  • SRV Media has a team of experienced professionals who are experts in digital marketing strategies and techniques.

Q20. Tell me about campaign structure

Ans.

Campaign structure refers to the organization of ad groups, keywords, and targeting within a PPC campaign.

  • Campaign structure should be organized based on themes or products/services

  • Ad groups should contain closely related keywords and ad copy

  • Targeting options such as location, device, and demographics should be considered

  • Regular monitoring and optimization is key to a successful campaign

Q21. How to select Keyword

Ans.

Keywords should be relevant to the product or service, have high search volume, and low competition.

  • Research relevant keywords using tools like Google Keyword Planner

  • Consider long-tail keywords for more specific targeting

  • Analyze competitors' keywords for inspiration

  • Use keyword match types (broad, phrase, exact) strategically

Q22. why insurance and sales

Ans.

Insurance and sales are both dynamic industries that offer opportunities for growth and challenge.

  • Insurance industry provides stability and long-term growth potential

  • Sales allows for building relationships and meeting targets

  • Combining insurance and sales skills can lead to success in a competitive market

Q23. Do you know about GA4?

Ans.

Yes, GA4 is the latest version of Google Analytics that offers advanced tracking and analysis features.

  • GA4 provides a more user-centric approach to tracking user behavior across devices and platforms.

  • It offers enhanced data privacy controls and machine learning capabilities.

  • GA4 also includes new event tracking and reporting features, such as engagement tracking and funnel analysis.

  • Example: With GA4, you can track user behavior across multiple devices and platforms, such as mo...read more

Q24. CAN YOU WORK IN ERP

Ans.

Yes, I have experience working in ERP systems.

  • I have worked with SAP ERP system for 2 years

  • I am familiar with the modules of ERP like finance, sales, and inventory

  • I have experience in data entry, report generation, and troubleshooting in ERP

Q25. What is digital marketing

Ans.

Digital marketing is the promotion of products or services using digital technologies and platforms.

  • Utilizes online channels such as social media, search engines, email, and websites

  • Targets specific audiences based on demographics, interests, and behaviors

  • Measurable results through analytics and tracking tools

  • Examples include Google Ads, Facebook Ads, email marketing campaigns

Frequently asked in,

Q26. Exact match vs Broad match

Ans.

Exact match and broad match are two types of keyword matching options in PPC advertising.

  • Exact match only shows ads for the exact keyword or phrase, while broad match shows ads for related keywords and variations.

  • Exact match has a higher click-through rate and conversion rate, but lower search volume and potential reach.

  • Broad match has a lower click-through rate and conversion rate, but higher search volume and potential reach.

  • Using a combination of both match types can help ...read more

Q27. Explain us about BOM

Ans.

BOM stands for Bill of Materials, a list of raw materials, components, and assemblies needed to manufacture a product.

  • BOM helps in tracking inventory levels and managing production processes.

  • It includes details like part numbers, quantities, and descriptions of each item.

  • BOM can be hierarchical, with sub-assemblies listed under main assemblies.

  • Example: In a BOM for a bicycle, components like frame, wheels, pedals, etc. would be listed with their quantities.

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