PPC Analyst Interview Questions and Answers

Updated 25 Jun 2024

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Q1. there are six metrics earlier check the updated and explain what each metrics in impression share mean how can we judge and analyze it and use it

Ans.

Impression share metrics measure the percentage of times your ads were shown out of the total number of times they could have been shown.

Impression share (IS) - the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive
Search impression share (SIS) - the percentage of impressions you received in the search network divided by the estimated number of impressions you were eligible to receive
Display impression share (DIS...read more

Q2. What will you do If impressions are coming? How will you improve quality score

Ans.

I will analyze the data to identify the cause of low quality score and take necessary actions to improve it.

Analyze the search terms report to identify irrelevant keywords and add them as negative keywords
Optimize ad copy and landing pages to improve relevance
Improve click-through rate by testing different ad formats and extensions
Ensure that the landing page experience is satisfactory for users
Monitor and adjust bids to improve ad position and click-through rate

Q3. What out of the box strategies you have applied on your google ads account

Ans.

I have implemented custom ad scheduling based on user behavior and optimized ad copy for specific audience segments.

Implemented custom ad scheduling based on user behavior
Optimized ad copy for specific audience segments

Q4. Impression share report and it's metrics

Ans.

Impression share report measures the percentage of impressions your ads received out of the total number of impressions they were eligible to receive.

Impression share report helps to identify missed opportunities for ad exposure.
It provides insights into the competition and the potential for growth.
Metrics include Search Impression Share, Display Impression Share, and Absolute Top Impression Share.
Search Impression Share measures the percentage of impressions received in the ...read more

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Q5. Latest trend in digital marketing

Ans.

The latest trend in digital marketing is the rise of voice search.

Voice search is becoming increasingly popular with the advent of smart speakers like Amazon Echo and Google Home.
Optimizing websites for voice search is crucial for businesses to stay competitive.
Voice search requires a different approach to keyword research and content creation.
Brands are leveraging voice assistants like Siri and Alexa to reach their target audience.
Voice search is changing the way users inter...read more

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Q6. Latest updates in digital marketing

Ans.

The latest updates in digital marketing include advancements in AI, voice search, video marketing, and personalization.

AI is being used to optimize ad targeting and improve customer experience.
Voice search is becoming more prevalent, requiring marketers to optimize for voice queries.
Video marketing is on the rise, with platforms like TikTok gaining popularity.
Personalization is key, with marketers leveraging data to deliver tailored experiences.

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Q7. Different steps in marketing funnel

Ans.

The marketing funnel consists of several steps that a customer goes through before making a purchase.

Awareness: The customer becomes aware of a product or service through various marketing channels.
Interest: The customer shows interest in the product or service and seeks more information.
Consideration: The customer evaluates different options and compares them.
Decision: The customer makes a decision to purchase the product or service.
Action: The customer takes action and comp...read more

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Q8. what is engagement rate in GA4

Ans.

Engagement rate in GA4 measures the level of user interaction on a website or app.

Engagement rate is calculated by dividing the total number of engaged sessions by the total number of sessions.
Engaged sessions are those where users interacted with the website or app, such as clicking on links, watching videos, or submitting forms.
A higher engagement rate indicates that users are actively interacting with the content, while a lower rate may suggest a need for improvements in u...read more