Paragon Digital Services
Interview Questions and Answers
Q1. What is digital marketing, python sorting program? ?
Digital marketing is the promotion of products or services using digital technologies.
It involves various channels such as social media, email, search engines, and websites.
Python sorting program is a code that arranges data in a specific order using the Python programming language.
Digital marketing can use Python sorting program to analyze and sort data for better targeting and personalization.
Q2. Any ideas about pre-roll, mid-roll and post-roll?
Pre-roll, mid-roll, and post-roll are types of video advertisements that play before, during, or after the main video content.
Pre-roll ads play before the main video content and are typically shorter in length.
Mid-roll ads play during the main video content, usually interrupting the content at a natural break.
Post-roll ads play after the main video content has finished and are often longer in length.
These types of video ads are commonly used on platforms like YouTube and stre...read more
Q3. What is class in python?
Class is a blueprint for creating objects with specific attributes and methods in Python.
Classes are used to create objects that have similar attributes and methods.
They allow for encapsulation and abstraction in programming.
In Python, classes are defined using the 'class' keyword.
Objects are created from classes using the class name followed by parentheses.
Classes can inherit attributes and methods from other classes using inheritance.
Q4. Digital advertising experience and client handling
I have 5 years of experience in digital advertising, managing client accounts and campaigns.
Managed digital advertising campaigns for various clients, optimizing performance and ROI
Handled client communication, addressing concerns and providing regular updates
Utilized data analytics to track campaign performance and make data-driven decisions
Collaborated with creative teams to develop engaging ad content
Stayed updated on industry trends and best practices in digital advertisi...read more
Q5. how to manage different campaigns?
Managing different campaigns requires clear goals, audience targeting, budget allocation, and regular monitoring.
Define clear goals for each campaign
Identify target audience and tailor messaging accordingly
Allocate budget based on campaign goals and expected ROI
Regularly monitor and analyze campaign performance
Adjust strategies as needed based on data and feedback
Use tools like Google Analytics to track website traffic and conversions
Utilize A/B testing to optimize campaign e...read more
Q6. what is smoke testing
Smoke testing is a preliminary testing technique to quickly evaluate if the major functionalities of an application are working correctly.
Smoke testing is a high-level testing approach that focuses on testing the critical functionalities of an application.
It is performed to ensure that the basic functionalities are working before proceeding with detailed testing.
Smoke tests are usually executed after a build or deployment to identify any major issues early in the testing proc...read more
Q7. what is sanity testing
Sanity testing is a subset of regression testing that quickly checks if the critical functionalities of an application are working after minor changes.
Sanity testing is a quick and shallow form of testing.
It focuses on verifying the basic functionalities of an application.
It is performed after minor changes or bug fixes to ensure critical features are still working.
Sanity testing helps in avoiding wasting time on testing if the application is fundamentally broken.
It is not ex...read more
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