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Paragon Digital Services

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Interview Questions and Answers

Updated 9 Jul 2024

Q1. What is digital marketing, python sorting program? ?

Ans.

Digital marketing is the promotion of products or services using digital technologies.

  • It involves various channels such as social media, email, search engines, and websites.

  • Python sorting program is a code that arranges data in a specific order using the Python programming language.

  • Digital marketing can use Python sorting program to analyze and sort data for better targeting and personalization.

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Q2. Any ideas about pre-roll, mid-roll and post-roll?

Ans.

Pre-roll, mid-roll, and post-roll are types of video advertisements that play before, during, or after the main video content.

  • Pre-roll ads play before the main video content and are typically shorter in length.

  • Mid-roll ads play during the main video content, usually interrupting the content at a natural break.

  • Post-roll ads play after the main video content has finished and are often longer in length.

  • These types of video ads are commonly used on platforms like YouTube and stre...read more

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Q3. What is class in python?

Ans.

Class is a blueprint for creating objects with specific attributes and methods in Python.

  • Classes are used to create objects that have similar attributes and methods.

  • They allow for encapsulation and abstraction in programming.

  • In Python, classes are defined using the 'class' keyword.

  • Objects are created from classes using the class name followed by parentheses.

  • Classes can inherit attributes and methods from other classes using inheritance.

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Q4. Digital advertising experience and client handling

Ans.

I have 5 years of experience in digital advertising, managing client accounts and campaigns.

  • Managed digital advertising campaigns for various clients, optimizing performance and ROI

  • Handled client communication, addressing concerns and providing regular updates

  • Utilized data analytics to track campaign performance and make data-driven decisions

  • Collaborated with creative teams to develop engaging ad content

  • Stayed updated on industry trends and best practices in digital advertisi...read more

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Q5. how to manage different campaigns?

Ans.

Managing different campaigns requires clear goals, audience targeting, budget allocation, and regular monitoring.

  • Define clear goals for each campaign

  • Identify target audience and tailor messaging accordingly

  • Allocate budget based on campaign goals and expected ROI

  • Regularly monitor and analyze campaign performance

  • Adjust strategies as needed based on data and feedback

  • Use tools like Google Analytics to track website traffic and conversions

  • Utilize A/B testing to optimize campaign e...read more

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Q6. what is smoke testing

Ans.

Smoke testing is a preliminary testing technique to quickly evaluate if the major functionalities of an application are working correctly.

  • Smoke testing is a high-level testing approach that focuses on testing the critical functionalities of an application.

  • It is performed to ensure that the basic functionalities are working before proceeding with detailed testing.

  • Smoke tests are usually executed after a build or deployment to identify any major issues early in the testing proc...read more

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Q7. what is sanity testing

Ans.

Sanity testing is a subset of regression testing that quickly checks if the critical functionalities of an application are working after minor changes.

  • Sanity testing is a quick and shallow form of testing.

  • It focuses on verifying the basic functionalities of an application.

  • It is performed after minor changes or bug fixes to ensure critical features are still working.

  • Sanity testing helps in avoiding wasting time on testing if the application is fundamentally broken.

  • It is not ex...read more

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