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Paragon Digital Services Paid Search Analyst Interview Questions and Answers

Updated 13 Jul 2023

Paragon Digital Services Paid Search Analyst Interview Experiences

1 interview found

Paid Search Analyst Interview Questions & Answers

user image Yash Naliyapara

posted on 13 Jul 2023

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed in Jun 2023. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - English Test 

(1 Question)

  • Q1. English grammar, reading, listening, speaking and writing test.
Round 3 - HR 

(1 Question)

  • Q1. Introduction, About Digital Marketing, excel and ppt, Future Goal, are you ready to relocate?

Interview Preparation Tips

Interview preparation tips for other job seekers - Never hesitate to speak, keep confidence, be calm, prepare yourself before interview like introduction and domain knowledge, they will ask basic questions only.

Interview questions from similar companies

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed before Feb 2023. There were 3 interview rounds.

Round 1 - Technical 

(3 Questions)

  • Q1. Questions were on Power BI, SQL, Python
  • Q2. Explain the use cases of different charts in Power BI?
  • Ans. 

    Different charts in Power BI have various use cases such as visualizing trends, comparing data, and highlighting outliers.

    • Bar charts are useful for comparing data across categories.

    • Line charts are great for showing trends over time.

    • Pie charts can be used to show the proportion of each category in a dataset.

    • Scatter plots are helpful for identifying relationships between two variables.

    • Gantt charts are ideal for visualizi

  • Answered by AI
  • Q3. Write a query to find nth highest salary in SQL?
  • Ans. 

    Query to find nth highest salary in SQL

    • Use the ORDER BY clause to sort the salaries in descending order

    • Use the DISTINCT keyword to eliminate duplicates

    • Use LIMIT and OFFSET to get the nth highest salary

  • Answered by AI
Round 2 - Case Study 

Price Implementation Case Study. Determine the new price of a product based on a few conditions applied to other columns or parameters.

Round 3 - One-on-one 

(1 Question)

  • Q1. Generic resume review and questions about past work experience. There were a few questions about drawing actionable insights based on data analysis.

Skills evaluated in this interview

I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. What is sem in digital marketing?
  • Ans. 

    SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.

    • SEM involves paid advertising on search engines like Google and Bing

    • It includes strategies like keyword research, ad copywriting, and bid management

    • SEM can be used to drive traffic, increase brand awareness, and generate leads or sales

    • Examples of SEM platforms include Google Ads, Bing

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - prep well. do well and they will go in detail for each thing on the cv

Skills evaluated in this interview

Interview Questionnaire 

2 Questions

  • Q1. Little discussion on my project
  • Q2. Given a chessboard and the initial position of horse. If “n” is the number of steps the horse can make then what is probability that it goes out of board ?
  • Ans. 

    Probability of a horse going out of a chessboard in 'n' steps.

    • The total number of possible moves for a horse is 8.

    • The probability of going out of the board depends on the position of the horse.

    • For example, if the horse is at a corner, the probability of going out of the board is higher.

    • The probability can be calculated using combinatorics and geometry.

  • Answered by AI

Interview Preparation Tips

Round: Test
Experience: They did not expect any code in this round. An algo or pseudo code is fine.



1) You are given 2 vessels with capacity M liters and N liters capacity and infinite supply of water. You need to find the minimum number of steps required to get P liters. Any of the below action is considered a step



     a) Filling vessel with water



     b) Emptying vessel



     c) Pouring water from one vessel to another vessel.



2) Given n sets each containing m integers. You need to create MinDiff set by picking exactly 1 element from each set. The difference between the maximum and minimum elements in the MinDiff set should be minimum.



eg: for the sets {30, 20, 10, 40},{ 22, 33, 44, 99},{ 16, 17, 18, 19} min diff set is {19, 20, 22}. Max and min elements in MinDiff set are 22 and 19 and their difference is 3.

Round: Technical Interview
Experience: 1) you will be given the binary representation of the numbers in the form of 2D array.eg: r1- 00001

r2- 00100

r3- 01010

r4- 00110

r5- 00111 This means the elements are 1, 4, 10 , 6 and 7.

A number “n” is given. Let us say that n can be formed by doing bitwise OR operation on rows of given matrix. What is the minimum number of rows that needs to be deleted from the matrix so that “n” can never be formed by doing the OR of the rows.

If n is 14(01110) then it can be formed by doing r2|r3 or r3|r4. You can prevent n formation either by deleting {r2,r4} or {r3}. But {r3} has least number of elements so it is the required set.2) Find the average of mid 50% of elements in the running stream of integersI have not cleared round-II so no further questions.

College Name: IIT GANDHINAGAR
Interview experience
2
Poor
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Aptitude Test 

Easy and simple quest during round one. Easy to crack

Round 3 - One-on-one 

(3 Questions)

  • Q1. Tell me abt yourself
  • Q2. Platforms knowledge and process related questions
  • Q3. Explain metrics used in Digital marketing's and main KPI
  • Ans. 

    Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.

    • CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

    • CPC (Cost Per Click) is the amount paid for each click on an ad.

    • CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

    • ROI (Return on Investment) is the main KPI, calculating the revenue generated

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Nil

Skills evaluated in this interview

Analyst Interview Questions & Answers

InMobi user image abishek saju

posted on 15 Dec 2024

Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Why do you want to work here
Round 2 - One-on-one 

(1 Question)

  • Q1. Explain your previous work experience
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed before Sep 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. Related to question on leaving current job
Round 3 - One-on-one 

(1 Question)

  • Q1. Technical & on page seo

Interview Preparation Tips

Interview preparation tips for other job seekers - Good Company

I applied via Recruitment Consulltant and was interviewed before May 2021. There were 2 interview rounds.

Round 1 - One-on-one 

(2 Questions)

  • Q1. End to end implementation cycle of isms
  • Ans. 

    The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.

    • Planning involves identifying the scope, objectives, and risks of the ISMS.

    • Implementation involves designing and implementing controls to mitigate identified risks.

    • Monitoring involves regular checks to ensure the controls are effective.

    • Review involves assessing the effectiveness of the ISMS and identifying...

  • Answered by AI
  • Q2. Risk assessment steps
  • Ans. 

    Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.

    • Identify potential risks

    • Analyze the likelihood and impact of each risk

    • Evaluate the risks to determine their priority

    • Develop a plan to mitigate or manage the risks

    • Monitor and review the risks regularly

  • Answered by AI
Round 2 - One-on-one 

(2 Questions)

  • Q1. Enterprise risk assessment
  • Q2. Annex A control of iso 27001
  • Ans. 

    Annex A controls are the information security controls listed in ISO 27001 standard.

    • Annex A contains 114 controls categorized into 14 sections.

    • These controls are designed to ensure the confidentiality, integrity, and availability of information.

    • Examples of controls include access control, asset management, cryptography, incident management, and more.

    • Organizations must select and implement controls based on their risk a...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Understand standard thoroughly, and 1 cycle of implementation from scratch

I applied via Naukri.com and was interviewed in Oct 2019. There were 3 interview rounds.

Interview Questionnaire 

4 Questions

  • Q1. Scripting was major focus, program to read the numbers 1 to infinity and convert them to words , ex : 1 as one , 100 as hundred , 1543 as one thousand five hundreden fourty three
  • Q2. Ansible concepts, this was major focus
  • Q3. Jenkins pipeline concepts
  • Q4. Basic other tools questions

Interview Preparation Tips

Interview preparation tips for other job seekers - It wasn't that scary, one technical round, managerial tech round, manager round, hr round, all happened in a single day

I applied via Campus Placement

Interview Questionnaire 

3 Questions

  • Q1. Tell me one thing about you that's not listed on your resume
  • Ans. 

    I am an avid traveler and have visited over 20 countries

    • I love experiencing new cultures and trying new foods

    • I have backpacked through Europe and Asia

    • I have volunteered in orphanages in Cambodia and Nepal

  • Answered by AI
  • Q2. When you hear InMobi, what's the first word that comes in your head?
  • Ans. 

    Mobile advertising platform

    • Adtech

    • Mobile marketing

    • App monetization

  • Answered by AI
  • Q3. The office of InMobi technologies has 10 floors, each with 300 employees. In the morning (7-8 AM), the building sees 3000 employees entering and waiting in a queue for 3 lifts. In the morning, everyone goe...

Interview Preparation Tips

Round: Resume Shortlist
Experience: The first round was a resume shortlist, which I think was on the basis of programming and coding courses (and projects) taken along with your CGPA. Out of 10 shortlisted people, I knew 4 and all of us were 9 pointers. The rest who I didn't know turned out to be 9 pointers as well! :P
Out of 10 shortlisted people, 3 (including me) were from ECE and the rest were from CS. Even though InMobi was open for Mathematics & Computing, no person from MnC dept. was in the shortlist. (Presumably due to their CGPAs or some other criterion that I'm not in the knowledge of.)
Tips: i) High CGPA is a must (We're talking above 9, at the end of 2nd year for CS/ECE and 3rd year for MnC)
ii)Taking programming and algorithm courses and projects is important, as that must be visible in your resume.

Round: Puzzle Interview
Experience: One special thing about the interviews, you're asked not to wear any formals! That actually helps in taking the tension off of things!
It's simple logic, after that. Increase the lift's speed (taking in mind of the safety), collecting usage data, optimising the lift's floor-stoppage according to that.
As told after the interview, the interviewer is just observing how you think and approach a problem.

One odd thing was not being asked about any coding/algorithm questions even though the profile was for a software engineer.

After this question, I was asked if I had any questions to ask. I simply stated that the work environment and culture affected me as much as the profile I'm applying for. Thus, the drive and motivation of the people who work there is also very important. So I asked what are the companies' values which the employees believe in, too.
Tips: Stay confident, don't let any tension get to your head.
In the future, InMobi may start asking coding questions too in the interviews. or change the selection procedure, which will be communicated in the PPT of InMobi.
Whatever may happen, the first round should show your zeal to solve problems, your creativity in trying different approaches, and applying logic to find the best solution.

Round: HR Interview
Experience: OK! There were a lot of questions asked since the interview was more like a conversation taking place. Like in ANY conversation, keep proper eye contact, smile and be approachable for any questions. Show enthusiasm in your voice and your answers. The interviewer asked me questions about
i)My resume, and all the activities that I'd listed there. (eg: Why did you enlist in this course? Do you like coding?)
ii)Why programming, how does it interest you?
iii)Basic questions about InMobi, like 'What do you know about us after attending the PPT?' and 'Why InMobi'

Since I had done quite a lot of marketing activities, I was also asked about that. Will you do an MBA in the future? What all did you do for marketing? I had a strong background in digital marketing, and we had a little chat about mobile marketing and what's the future of mobile advertising.
Tips: Smile, for god's sake! It's a conversation about you, do all the basic things to improve the conversational experience.
Small things like greeting the interviewer, smiling, proper eye contact, and speaking properly are paramount.

Like in any HR interview, make sure you know yourself and your resume properly, so that you don't phase out in the interview when asked some 'unexpected' question. (since that's when they know thatyou might be lying/exaggerating). Hence introspect enough before sitting the interviews.

General Tips: Make sure you're able to convince yourself and the interviewers for why do you want to work in Inmobi Technolgies.

I've already shared the rest in previous sections! :)

2 people out of 10 were selected for this internship experience, so make sure you prepare well! All the best! :D

Skill Tips: I don't think that this adds on as a skill, but InMobi wants to create a huge impact on the mobile world and the mobile advertising sector.
Your knowledge about this sector in general could help you strike good conversations (at least in the HR round).
Skills: Logic, Problem Solving Abilties, Creativity, Communication Skills
Duration: 2.5
College Name: IIT Kharagpur
Motivation: I'm a gadget geek from my childhood. The mobile industry amazes me as it's been the biggest change-bringer in the modern world. InMobi as a company wants to create a huge impact in the mobile advertising space and mobile advertising! And seeing their products that they offer in this domain had me thinking that they're doing something unique and awesome!
The work culture of InMobi is just amazing, right from flexible work hours to the epic office they have in Bangalore full of awesome people working towards that one goal! Also, InMobi offers their employees opportunities to shift between various verticals if they want to. All of this (along with a good compensation ;-) ) was enough motivation for me to apply!
Funny Moments: When I was asked whether I was in the third year, I said yes, and then said, usually people think that I'm still in high school!
We had a good laugh on that one! :P

Otherwise also, the entire procedure was relaxed and fun in general.

Paragon Digital Services Interview FAQs

How many rounds are there in Paragon Digital Services Paid Search Analyst interview?
Paragon Digital Services interview process usually has 3 rounds. The most common rounds in the Paragon Digital Services interview process are Resume Shortlist and HR.

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Paragon Digital Services Paid Search Analyst Interview Process

based on 1 interview

Interview experience

5
  
Excellent
View more

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₹3.2 L/yr - ₹9.4 L/yr
30% less than the average Paid Search Analyst Salary in India
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