Search Engine Marketing Executive Interview Questions and Answers

To generate 20 leads per month for a funeral service person, I suggest setting up a targeted search engine marketing campaign.

• Identify relevant keywords related to funeral services, such as 'funeral planning', 'cremation services', and 'memorial arrangements'.

• Create compelling ad copy that highlights the unique offerings of the funeral service person, such as personalized funeral arrangements or compassionate support.

• Optimize landing pages to provide clear information about t...read more

Different types of attribution models in Google Ads include last click, first click, linear, time decay, and position-based.

• Last click attribution gives all credit to the last interaction before a conversion.

• First click attribution gives all credit to the first interaction before a conversion.

• Linear attribution gives equal credit to all touchpoints along the conversion path.

• Time decay attribution gives more credit to touchpoints closer to the conversion.

• Position-based attribu...read more

I am currently earning $60,000 per year.

• My current annual salary is $60,000.

• I am earning $5,000 per month.

• I make $1,250 per week.

• My current CTC is $60,000 per annum.

SEM focuses on paid advertising to increase visibility on search engines, while SEO focuses on optimizing organic search results. Google Ads extensions enhance ads with additional information.

• SEM involves paid advertising campaigns on search engines like Google Ads, Bing Ads, etc.

• SEO involves optimizing website content and structure to improve organic search rankings.

• Google Ads extensions are additional features that can be added to ads to provide more information to users, s...read more