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SEM focuses on paid advertising to increase visibility on search engines, while SEO focuses on optimizing organic search results. Google Ads extensions enhance ads with additional information.
SEM involves paid advertising campaigns on search engines like Google Ads, Bing Ads, etc.
SEO involves optimizing website content and structure to improve organic search rankings.
Google Ads extensions are additional features that c...
I applied via Company Website and was interviewed in Apr 2024. There were 2 interview rounds.
Competitive analysis, website audit
Case study to test your English
CPC stands for Cost Per Click and it is a metric used in online advertising to measure the cost of each click on an ad.
CPC is calculated by dividing the total cost of a campaign by the number of clicks it receives.
Higher CPCs can indicate more competition for keywords or a less optimized campaign.
Lower CPCs can result in more cost-effective campaigns and higher ROI.
For example, if a campaign costs $100 and receives 50
Different types of keywords include short-tail, long-tail, broad match, exact match, and phrase match.
Short-tail keywords are typically one or two words long, such as 'shoes'.
Long-tail keywords are longer phrases, such as 'best running shoes for women'.
Broad match keywords trigger ads for similar phrases and variations, like 'running shoes'.
Exact match keywords trigger ads only for the exact term, like 'black running s...
Case study on Asian paints and how it's has evolved
ReachLocal Services interview questions for popular designations
Get interview-ready with Top ReachLocal Services Interview Questions
I applied via Company Website and was interviewed before Sep 2022. There were 4 interview rounds.
We were given to write ona topic to test our communication skills.
CTR stands for Click-Through Rate, which is a metric used to measure the ratio of clicks to impressions on an online advertisement.
CTR is calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions), then multiplying by 100 to get a percentage.
For example, if an ad receives 100 clicks and 10,000 impressions, the CTR would be 1% (100/10,000 * 100).
A higher CTR indicates...
Long-tail keywords are specific and niche search terms that are longer and more detailed than generic keywords.
Long-tail keywords target a specific audience and have lower search volume but higher conversion rates.
They are usually longer phrases that are more descriptive and specific to a particular topic or product.
Example: 'best hiking boots for women' is a long-tail keyword compared to 'hiking boots'.
Quality score in a Search Ad is a metric used by search engines to measure the relevance and quality of an ad.
Quality score is based on factors like ad relevance, landing page experience, and expected click-through rate.
A higher quality score can lead to lower costs and better ad placements.
For example, if an ad is highly relevant to the search query and leads to a user-friendly landing page, it may receive a higher qu
I applied via Recruitment Consulltant and was interviewed in Oct 2022. There were 3 interview rounds.
Basic Communication Skills
I applied via Job Fair and was interviewed before Oct 2023. There were 4 interview rounds.
Excel test, baaic formulas and advace tests
I applied via LinkedIn and was interviewed in Aug 2022. There were 3 interview rounds.
Depends on scenario and the job role you are applying
I applied via Recruitment Consulltant and was interviewed before Mar 2023. There were 4 interview rounds.
I am aware of and hands-on with various graphic design tools such as Adobe Photoshop, Illustrator, and InDesign.
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
CorelDRAW
Sketch
Canva
Create a ad or layout design for a product
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SEM Analyst
118
salaries
| ₹2.5 L/yr - ₹5.8 L/yr |
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73
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| ₹2.2 L/yr - ₹5.2 L/yr |
Graphic Designer
71
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| ₹2.2 L/yr - ₹6.3 L/yr |
Graphic Artist
68
salaries
| ₹2.4 L/yr - ₹6.5 L/yr |
Operations Analyst
35
salaries
| ₹2.9 L/yr - ₹5.2 L/yr |
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