ReachLocal Services Interview Questions, Process, and Tips

Competitive analysis, website audit

Q1. Seo related question
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Case study to test your English

Q1. Few technical questions related to the role you are applying for.
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Q2. What is CPC and how it can affect the campai
Ans. 
CPC stands for Cost Per Click and it is a metric used in online advertising to measure the cost of each click on an ad.
• CPC is calculated by dividing the total cost of a campaign by the number of clicks it receives.

• Higher CPCs can indicate more competition for keywords or a less optimized campaign.

• Lower CPCs can result in more cost-effective campaigns and higher ROI.

• For example, if a campaign costs $100 and receives 50
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Q3. What are different types of keywords
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Different types of keywords include short-tail, long-tail, broad match, exact match, and phrase match.
• Short-tail keywords are typically one or two words long, such as 'shoes'.

• Long-tail keywords are longer phrases, such as 'best running shoes for women'.

• Broad match keywords trigger ads for similar phrases and variations, like 'running shoes'.

• Exact match keywords trigger ads only for the exact term, like 'black running s...read more
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Case study on Asian paints and how it's has evolved

Q1. Leadership skill
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Q1. Director VP round
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We were given to write ona topic to test our communication skills.

Q1. What is CTR? And how is that calculated?
Ans. 
CTR stands for Click-Through Rate, which is a metric used to measure the ratio of clicks to impressions on an online advertisement.
• CTR is calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions), then multiplying by 100 to get a percentage.

• For example, if an ad receives 100 clicks and 10,000 impressions, the CTR would be 1% (100/10,000 * 100).

• A higher CTR indicates...read more
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Q2. What are long-tail keywords?
Ans. 
Long-tail keywords are specific and niche search terms that are longer and more detailed than generic keywords.
• Long-tail keywords target a specific audience and have lower search volume but higher conversion rates.

• They are usually longer phrases that are more descriptive and specific to a particular topic or product.

• Example: 'best hiking boots for women' is a long-tail keyword compared to 'hiking boots'.
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Q3. What is a quality score in an Search Ad?
Ans. 
Quality score in a Search Ad is a metric used by search engines to measure the relevance and quality of an ad.
• Quality score is based on factors like ad relevance, landing page experience, and expected click-through rate.

• A higher quality score can lead to lower costs and better ad placements.

• For example, if an ad is highly relevant to the search query and leads to a user-friendly landing page, it may receive a higher qu
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Q1. I was asked if there is anybody ailing from any illness at my home
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Q2. Why was I seeking a job in the SEM Domain & not the SEO Domain?
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Basic Communication Skills

Q1. Knowledge of the subject matter.
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Q1. Knowledge of the subject matter and general questions
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Q1. Basic questions
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Excel test, baaic formulas and advace tests

Q1. Previous job experience
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Q1. Manager one to one interview round
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