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Paragon Digital Services PPC Executive Interview Questions and Answers
Paragon Digital Services PPC Executive Interview Experiences
1 interview found
Anonymous
Selected
I applied via Approached by Company and was interviewed before Mar 2023. There were 2 interview rounds.
(1 Question)
- Q1. Previous Work Experience and Basics
(1 Question)
- Q1. Google Ads metrics, strategy, optimization, KPIs
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I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. What is sem in digital marketing?
- Ans.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Interview Preparation Tips
Skills evaluated in this interview
Interview Questionnaire
2 Questions
- Q1. Little discussion on my project
- Q2. Given a chessboard and the initial position of horse. If “n” is the number of steps the horse can make then what is probability that it goes out of board ?
- Ans.
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
Interview Preparation Tips
Experience: They did not expect any code in this round. An algo or pseudo code is fine.
1) You are given 2 vessels with capacity M liters and N liters capacity and infinite supply of water. You need to find the minimum number of steps required to get P liters. Any of the below action is considered a step
a) Filling vessel with water
b) Emptying vessel
c) Pouring water from one vessel to another vessel.
2) Given n sets each containing m integers. You need to create MinDiff set by picking exactly 1 element from each set. The difference between the maximum and minimum elements in the MinDiff set should be minimum.
eg: for the sets {30, 20, 10, 40},{ 22, 33, 44, 99},{ 16, 17, 18, 19} min diff set is {19, 20, 22}. Max and min elements in MinDiff set are 22 and 19 and their difference is 3.
Round: Technical Interview
Experience: 1) you will be given the binary representation of the numbers in the form of 2D array.eg: r1- 00001
r2- 00100
r3- 01010
r4- 00110
r5- 00111 This means the elements are 1, 4, 10 , 6 and 7.
A number “n” is given. Let us say that n can be formed by doing bitwise OR operation on rows of given matrix. What is the minimum number of rows that needs to be deleted from the matrix so that “n” can never be formed by doing the OR of the rows.
If n is 14(01110) then it can be formed by doing r2|r3 or r3|r4. You can prevent n formation either by deleting {r2,r4} or {r3}. But {r3} has least number of elements so it is the required set.2) Find the average of mid 50% of elements in the running stream of integersI have not cleared round-II so no further questions.
College Name: IIT GANDHINAGAR
abishek saju
(1 Question)
- Q1. Why do you want to work here
(1 Question)
- Q1. Explain your previous work experience
Selected
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
(3 Questions)
- Q1. Tell me abt yourself
- Q2. Platforms knowledge and process related questions
- Q3. Explain metrics used in Digital marketing's and main KPI
- Ans.
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
Interview Preparation Tips
Skills evaluated in this interview
(2 Questions)
- Q1. Write SQL Queries
- Q2. Power BI Question
sagar kahane
(3 Questions)
- Q1. Basic interview
- Q2. Basic technically round
- Q3. Paid media ads questions
(1 Question)
- Q1. Basic Hr round as usual
Selected
I applied via LinkedIn and was interviewed before Feb 2023. There were 3 interview rounds.
(3 Questions)
- Q1. Questions were on Power BI, SQL, Python
- Q2. Explain the use cases of different charts in Power BI?
- Ans.
Different charts in Power BI have various use cases such as visualizing trends, comparing data, and highlighting outliers.
Bar charts are useful for comparing data across categories.
Line charts are great for showing trends over time.
Pie charts can be used to show the proportion of each category in a dataset.
Scatter plots are helpful for identifying relationships between two variables.
Gantt charts are ideal for visualizi
- Q3. Write a query to find nth highest salary in SQL?
- Ans.
Query to find nth highest salary in SQL
Use the ORDER BY clause to sort the salaries in descending order
Use the DISTINCT keyword to eliminate duplicates
Use LIMIT and OFFSET to get the nth highest salary
Price Implementation Case Study. Determine the new price of a product based on a few conditions applied to other columns or parameters.
(1 Question)
- Q1. Generic resume review and questions about past work experience. There were a few questions about drawing actionable insights based on data analysis.
Skills evaluated in this interview
I applied via Recruitment Consulltant and was interviewed before May 2021. There were 2 interview rounds.
(2 Questions)
- Q1. End to end implementation cycle of isms
- Ans.
The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.
Planning involves identifying the scope, objectives, and risks of the ISMS.
Implementation involves designing and implementing controls to mitigate identified risks.
Monitoring involves regular checks to ensure the controls are effective.
Review involves assessing the effectiveness of the ISMS and identifying...
- Q2. Risk assessment steps
- Ans.
Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.
Identify potential risks
Analyze the likelihood and impact of each risk
Evaluate the risks to determine their priority
Develop a plan to mitigate or manage the risks
Monitor and review the risks regularly
(2 Questions)
- Q1. Enterprise risk assessment
- Q2. Annex A control of iso 27001
- Ans.
Annex A controls are the information security controls listed in ISO 27001 standard.
Annex A contains 114 controls categorized into 14 sections.
These controls are designed to ensure the confidentiality, integrity, and availability of information.
Examples of controls include access control, asset management, cryptography, incident management, and more.
Organizations must select and implement controls based on their risk a...
Interview Preparation Tips
I applied via Naukri.com and was interviewed in Oct 2019. There were 3 interview rounds.
Interview Questionnaire
4 Questions
- Q1. Scripting was major focus, program to read the numbers 1 to infinity and convert them to words , ex : 1 as one , 100 as hundred , 1543 as one thousand five hundreden fourty three
- Q2. Ansible concepts, this was major focus
- Q3. Jenkins pipeline concepts
- Q4. Basic other tools questions
Interview Preparation Tips
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Paragon Digital Services PPC Executive Interview Process
based on 1 interview
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