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Nykaa Product Manager Interview Questions, Process, and Tips

Updated 27 Feb 2025

Top Nykaa Product Manager Interview Questions and Answers

  • Q1. You see the number of people cancelling the order increasing. Cancel window 24 hours. What would you do?
  • Q2. The govt has announced that it’ll stop E-KYC for private players. How can you ensure credibility in lending?
  • Q3. Product strategy question - You need to launch self-driving cars in India in 2 years. You’re the India head for Uber self-driving car project.
View all 11 questions

Nykaa Product Manager Interview Experiences

4 interviews found

Interview experience
2
Poor
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
No response

I was interviewed in Jan 2025.

Round 1 - One-on-one 

(4 Questions)

  • Q1. Your product breakdown
  • Ans. 

    My product breakdown includes market analysis, user research, feature prioritization, roadmap planning, and cross-functional collaboration.

    • Market analysis to identify trends and competitors

    • User research to understand customer needs and pain points

    • Feature prioritization based on impact and feasibility

    • Roadmap planning to align product development with business goals

    • Cross-functional collaboration with engineering, design,

  • Answered by AI
  • Q2. Zomato conversion has dropped by 20% all of a sudden. you're the CEO what will you do?
  • Ans. 

    I would conduct a thorough analysis to identify the root cause of the drop in conversion and implement targeted strategies to address it.

    • Conduct a detailed analysis of user behavior, market trends, and competitor actions to identify potential reasons for the drop in conversion.

    • Engage with the product team to review the user experience, app performance, and any recent updates that may have impacted conversion rates.

    • Impl...

  • Answered by AI
  • Q3. You have innovated a teleprompter machine, create a GTM strategy for the same.
  • Ans. 

    GTM strategy for a teleprompter machine innovation

    • Identify target market segments (e.g. news broadcasters, public speakers)

    • Develop pricing strategy based on value proposition and competition

    • Create marketing materials showcasing benefits and features

    • Establish partnerships with teleprompter software providers for integration

    • Offer demos and trials to potential customers for feedback

    • Utilize social media and industry events

  • Answered by AI
  • Q4. You are the PM of navigation in Google Maps. What is your north star metric
  • Ans. 

    The north star metric for Google Maps navigation is user engagement through active users and time spent on the app.

    • Increase in active users using Google Maps for navigation

    • Increase in average time spent on the app per user

    • Improvement in user retention rate

    • Enhancement in user satisfaction and feedback

    • Expansion of user base through new features and partnerships

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - HR is highly volatile. Should be careful. After R1, they told me I qualified and then ghosted me for a while, whilst saying that they are on leave / unavailable. And ultimately responded that the opening is no longer available.
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement

Round 1 - Technical 

(1 Question)

  • Q1. 1. Design a table reservation feature for Swiggy 2. Among your recently used apps, which one do you like & why 3. What resources do you use to stay up to date with prod mgmt
  • Ans. 

    Designing a table reservation feature for Swiggy

    • Allow users to search for restaurants with available tables

    • Provide real-time availability and booking confirmation

    • Allow users to specify their preferred table size and location

    • Enable users to view and select available time slots

    • Integrate with restaurant partners' reservation systems

  • Answered by AI
Round 2 - Technical 

(1 Question)

  • Q1. 1. RCA on why conversion is dropping in Flipkart 2. Design a navigational tool for a 3 year old 3. North star metric for Spotify
  • Ans. 

    1. RCA on why conversion is dropping in Flipkart

    • Analyze user behavior and identify any changes in the user journey

    • Investigate any technical issues or bugs that may be affecting the conversion rate

    • Review the effectiveness of marketing campaigns and promotions

    • Analyze competitor strategies and pricing

    • Collect feedback from customers to understand their pain points and areas of improvement

  • Answered by AI

Skills evaluated in this interview

Product Manager Interview Questions Asked at Other Companies

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Product Manager Interview Questions & Answers

user image Snigdha Shaw

posted on 29 Feb 2024

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(3 Questions)

  • Q1. How would you design a CS Chatbot for Call
  • Ans. 

    Designing a CS Chatbot for Call

    • Understand the common customer queries and pain points

    • Create a user-friendly interface for easy navigation

    • Implement natural language processing for better understanding of customer queries

    • Integrate with CRM systems for personalized responses

    • Provide options for escalation to human agents if needed

  • Answered by AI
  • Q2. Metrics related to Post order journey
  • Ans. 

    Metrics related to post-order journey track the performance of the customer experience after a purchase is made.

    • Track customer satisfaction post-purchase

    • Monitor delivery times and accuracy

    • Analyze return rates and reasons for returns

    • Measure customer engagement with post-purchase communications

  • Answered by AI
  • Q3. Questions on Recent work experience

Skills evaluated in this interview

Interview Questionnaire 

6 Questions

  • Q1. You see the number of people cancelling the order increasing. Cancel window 24 hours. What would you do?
  • Ans. 

    I would analyze the reasons for the increase in cancellations and take appropriate actions to address them.

    • Conduct a survey to understand the reasons for cancellation

    • Analyze the cancellation data to identify patterns and trends

    • Improve the product or service to address the issues causing cancellations

    • Offer incentives or discounts to encourage customers to complete their orders

    • Extend the cancellation window to give custo

  • Answered by AI
  • Q2. The govt has announced that it’ll stop E-KYC for private players. How can you ensure credibility in lending?
  • Ans. 

    Alternative methods for credibility in lending after E-KYC discontinuation by govt for private players.

    • Implementing video KYC for customer verification

    • Using alternative data sources like bank statements, utility bills, and social media profiles for creditworthiness assessment

    • Partnering with credit bureaus for credit score analysis

    • Strengthening internal fraud detection and prevention mechanisms

    • Exploring blockchain-based...

  • Answered by AI
  • Q3. Three things you like about my favorite product ?
  • Ans. 

    My favorite product is the iPhone.

    • The user interface is intuitive and easy to use.

    • The camera takes high-quality photos and videos.

    • The App Store has a wide variety of useful and entertaining apps.

  • Answered by AI
  • Q4. Three things you don’t like - wow features you’ll add?
  • Ans. 

    I don't like features that are too complex, irrelevant, or unreliable. Wow features I'll add are intuitive, useful, and reliable.

    • Don't like: overly complicated features that confuse users, irrelevant features that don't add value, and unreliable features that don't work consistently

    • Wow features: intuitive features that are easy to use and understand, useful features that solve real problems for users, and reliable feat...

  • Answered by AI
  • Q5. What was the last thing you did on the product ?
  • Ans. 

    I conducted a user survey to gather feedback on the latest feature release.

    • Designed and distributed a survey to a sample of users

    • Analyzed the results to identify areas for improvement

    • Presented findings to the development team for future iterations

  • Answered by AI
  • Q6. Product strategy question - You need to launch self-driving cars in India in 2 years. You’re the India head for Uber self-driving car project.
  • Ans. 

    Launch self-driving cars in India in 2 years as India head for Uber self-driving car project.

    • Conduct market research to understand the demand and feasibility of self-driving cars in India

    • Partner with local car manufacturers to customize the self-driving technology for Indian roads

    • Collaborate with government agencies to ensure compliance with local regulations and laws

    • Invest in training and development of local talent t...

  • Answered by AI

Interview Preparation Tips

Nykaa interview Preparation:What tips would you give to other job seekers? - Tips for Q1-

1) Clarify each part of the question eg: Are cancellations only before shipping?

2) Narrow down the problem. I narrowed it down to shade issues and price issues

3) How do you figure out the issue - look at data. People were reordering
-Start thinking from a User journey perspective - how does the user figure they’ve ordered a wrong shade ? Order confirmation notification
-What do you do about it so that new order is not generated? You can define the new flow now.

Tips for Q2-

1) Start with Scoping - What did KYC give you? Inputs: Aadhaar, Output: Name, address, PAN. Value prop : Time savings, collections

2) Now what are the 2 problems - How to get the data without KYC and How to do collections if data not there

3) New suggestions - think easy ways to get this info with minimal user friction but ensuring data accuracy, fraud handling, default handling etc

Nykaa interview questions for designations

 Senior Product Manager

 (1)

 Product Manager 2

 (1)

 Assistant Manager

 (3)

 Store Manager

 (3)

 Senior Manager

 (1)

 Assistant Store Manager

 (1)

 Marketing Manager

 (2)

 Analytics Manager

 (1)

Product Manager Jobs at Nykaa

View all

Interview questions from similar companies

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed before Mar 2023. There were 2 interview rounds.

Round 1 - Assignment 

Aptitude, Verbal, Communication, SQL

Round 2 - HR 

(5 Questions)

  • Q1. Personal, Relevant
  • Q2. Questions From Resume
  • Q3. Skills That Mentioned
  • Q4. Skills Required
  • Q5. Experiences Contain
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(2 Questions)

  • Q1. Guestimate and aptitude related
  • Q2. Aptitude questions

Interview Preparation Tips

Interview preparation tips for other job seekers - Guestimate and do a case study in advance

Product Manager Interview Questions & Answers

Flipkart user image Raghu Kumar Reddy

posted on 28 Sep 2024

Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Case Study 

Should Flipkart enter Quick commerce

Round 2 - One-on-one 

(2 Questions)

  • Q1. Should Uber acquire Rapido
  • Ans. 

    Uber should consider acquiring Rapido to expand their services in the transportation industry.

    • Acquiring Rapido would allow Uber to enter the bike taxi market, which is a growing segment in India.

    • Rapido has a strong presence in the Indian market with a large customer base, which could benefit Uber's expansion strategy.

    • Uber could leverage Rapido's technology and expertise in the bike taxi sector to enhance their own serv...

  • Answered by AI
  • Q2. What's your view on leadership
  • Ans. 

    Leadership is about inspiring and guiding a team towards a common goal through effective communication and decision-making.

    • Leadership involves setting a clear vision and goals for the team.

    • Effective communication is key in leadership to ensure everyone is on the same page.

    • A good leader motivates and empowers team members to reach their full potential.

    • Leadership also involves making tough decisions and taking responsibi...

  • Answered by AI
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
No response

I applied via Referral and was interviewed in Oct 2024. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Name your favourite non technical product
  • Q2. If you were to launch a new product from the same company as your favourite product, what would it be/
Interview experience
4
Good
Difficulty level
Hard
Process Duration
-
Result
Not Selected

I applied via Job Portal and was interviewed in Aug 2024. There were 3 interview rounds.

Round 1 - Exploratory round 

(1 Question)

  • Q1. Resume based, explain previous project, 2 short problem discussion - one on routing and another based on A/B testing
Round 2 - Problem solving 

(2 Questions)

  • Q1. Resume and previous experience
  • Q2. Case study - add a new feature like a voice assistance/translator to Byju's app. How will you go about it?
Round 3 - Product Management 

(3 Questions)

  • Q1. Case study - Think of your favourite non digital product. Why I like it?
  • Ans. 

    My favorite non-digital product is my Moleskine notebook.

    • I like the feel of the high-quality paper and the durability of the cover.

    • It allows me to jot down ideas, sketches, and notes wherever I go.

    • The simple design and compact size make it easy to carry around.

    • It helps me stay organized and creative in a tangible way.

  • Answered by AI
  • Q2. Follow up - If I have to design it in a new way. What and how will I do that?
  • Q3. Follow up - Present a product pitch to the business stakeholders about your product. "I could not perform strongly here. Hence, rejected"

Interview Preparation Tips

Interview preparation tips for other job seekers - think on your feat. Communicate your thoughts well. They will cross question a lot but need to justify your logic.
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(2 Questions)

  • Q1. What's your fav product?
  • Q2. What would you improve?
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Nykaa Interview FAQs

How many rounds are there in Nykaa Product Manager interview?
Nykaa interview process usually has 1-2 rounds. The most common rounds in the Nykaa interview process are Technical and One-on-one Round.
How to prepare for Nykaa Product Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Nykaa. The most common topics and skills that interviewers at Nykaa expect are Ecommerce Marketing.
What are the top questions asked in Nykaa Product Manager interview?

Some of the top questions asked at the Nykaa Product Manager interview -

  1. Zomato conversion has dropped by 20% all of a sudden. you're the CEO what will ...read more
  2. You are the PM of navigation in Google Maps. What is your north star met...read more
  3. 1. Design a table reservation feature for Swiggy 2. Among your recently used ap...read more

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Nykaa Product Manager Interview Process

based on 3 interviews

Interview experience

3.7
  
Good
View more
Nykaa Product Manager Salary
based on 34 salaries
₹16 L/yr - ₹32 L/yr
6% more than the average Product Manager Salary in India
View more details

Nykaa Product Manager Reviews and Ratings

based on 5 reviews

3.5/5

Rating in categories

2.8

Skill development

4.4

Work-life balance

2.5

Salary

4.2

Job security

2.8

Company culture

3.2

Promotions

2.8

Work satisfaction

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