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Nykaa Product Manager Interview Questions, Process, and Tips

Updated 27 Feb 2025

Top Nykaa Product Manager Interview Questions and Answers

  • Q1. You see the number of people cancelling the order increasing. Cancel window 24 hours. What would you do?
  • Q2. The govt has announced that it’ll stop E-KYC for private players. How can you ensure credibility in lending?
  • Q3. Product strategy question - You need to launch self-driving cars in India in 2 years. You’re the India head for Uber self-driving car project.
View all 11 questions

Nykaa Product Manager Interview Experiences

4 interviews found

Interview experience
2
Poor
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
No response

I was interviewed in Jan 2025.

Round 1 - One-on-one 

(4 Questions)

  • Q1. Your product breakdown
  • Q2. Zomato conversion has dropped by 20% all of a sudden. you're the CEO what will you do?
  • Q3. You have innovated a teleprompter machine, create a GTM strategy for the same.
  • Q4. You are the PM of navigation in Google Maps. What is your north star metric

Interview Preparation Tips

Interview preparation tips for other job seekers - HR is highly volatile. Should be careful. After R1, they told me I qualified and then ghosted me for a while, whilst saying that they are on leave / unavailable. And ultimately responded that the opening is no longer available.
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement

Round 1 - Technical 

(1 Question)

  • Q1. 1. Design a table reservation feature for Swiggy 2. Among your recently used apps, which one do you like & why 3. What resources do you use to stay up to date with prod mgmt
  • Ans. 

    Designing a table reservation feature for Swiggy

    • Allow users to search for restaurants with available tables

    • Provide real-time availability and booking confirmation

    • Allow users to specify their preferred table size and location

    • Enable users to view and select available time slots

    • Integrate with restaurant partners' reservation systems

  • Answered by AI
Round 2 - Technical 

(1 Question)

  • Q1. 1. RCA on why conversion is dropping in Flipkart 2. Design a navigational tool for a 3 year old 3. North star metric for Spotify
  • Ans. 

    1. RCA on why conversion is dropping in Flipkart

    • Analyze user behavior and identify any changes in the user journey

    • Investigate any technical issues or bugs that may be affecting the conversion rate

    • Review the effectiveness of marketing campaigns and promotions

    • Analyze competitor strategies and pricing

    • Collect feedback from customers to understand their pain points and areas of improvement

  • Answered by AI

Skills evaluated in this interview

Product Manager Interview Questions Asked at Other Companies

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Q1. You see the number of people cancelling the order increasing. Can ... read more
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Q2. A sample question for example - Find the number of users who are ... read more
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Product Manager Interview Questions & Answers

user image Snigdha Shaw

posted on 29 Feb 2024

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(3 Questions)

  • Q1. How would you design a CS Chatbot for Call
  • Ans. 

    Designing a CS Chatbot for Call

    • Understand the common customer queries and pain points

    • Create a user-friendly interface for easy navigation

    • Implement natural language processing for better understanding of customer queries

    • Integrate with CRM systems for personalized responses

    • Provide options for escalation to human agents if needed

  • Answered by AI
  • Q2. Metrics related to Post order journey
  • Ans. 

    Metrics related to post-order journey track the performance of the customer experience after a purchase is made.

    • Track customer satisfaction post-purchase

    • Monitor delivery times and accuracy

    • Analyze return rates and reasons for returns

    • Measure customer engagement with post-purchase communications

  • Answered by AI
  • Q3. Questions on Recent work experience

Skills evaluated in this interview

Interview Questionnaire 

6 Questions

  • Q1. You see the number of people cancelling the order increasing. Cancel window 24 hours. What would you do?
  • Ans. 

    I would analyze the reasons for the increase in cancellations and take appropriate actions to address them.

    • Conduct a survey to understand the reasons for cancellation

    • Analyze the cancellation data to identify patterns and trends

    • Improve the product or service to address the issues causing cancellations

    • Offer incentives or discounts to encourage customers to complete their orders

    • Extend the cancellation window to give custo

  • Answered by AI
  • Q2. The govt has announced that it’ll stop E-KYC for private players. How can you ensure credibility in lending?
  • Ans. 

    Alternative methods for credibility in lending after E-KYC discontinuation by govt for private players.

    • Implementing video KYC for customer verification

    • Using alternative data sources like bank statements, utility bills, and social media profiles for creditworthiness assessment

    • Partnering with credit bureaus for credit score analysis

    • Strengthening internal fraud detection and prevention mechanisms

    • Exploring blockchain-based...

  • Answered by AI
  • Q3. Three things you like about my favorite product ?
  • Ans. 

    My favorite product is the iPhone.

    • The user interface is intuitive and easy to use.

    • The camera takes high-quality photos and videos.

    • The App Store has a wide variety of useful and entertaining apps.

  • Answered by AI
  • Q4. Three things you don’t like - wow features you’ll add?
  • Ans. 

    I don't like features that are too complex, irrelevant, or unreliable. Wow features I'll add are intuitive, useful, and reliable.

    • Don't like: overly complicated features that confuse users, irrelevant features that don't add value, and unreliable features that don't work consistently

    • Wow features: intuitive features that are easy to use and understand, useful features that solve real problems for users, and reliable feat...

  • Answered by AI
  • Q5. What was the last thing you did on the product ?
  • Ans. 

    I conducted a user survey to gather feedback on the latest feature release.

    • Designed and distributed a survey to a sample of users

    • Analyzed the results to identify areas for improvement

    • Presented findings to the development team for future iterations

  • Answered by AI
  • Q6. Product strategy question - You need to launch self-driving cars in India in 2 years. You’re the India head for Uber self-driving car project.
  • Ans. 

    Launch self-driving cars in India in 2 years as India head for Uber self-driving car project.

    • Conduct market research to understand the demand and feasibility of self-driving cars in India

    • Partner with local car manufacturers to customize the self-driving technology for Indian roads

    • Collaborate with government agencies to ensure compliance with local regulations and laws

    • Invest in training and development of local talent t...

  • Answered by AI

Interview Preparation Tips

Nykaa interview Preparation:What tips would you give to other job seekers? - Tips for Q1-

1) Clarify each part of the question eg: Are cancellations only before shipping?

2) Narrow down the problem. I narrowed it down to shade issues and price issues

3) How do you figure out the issue - look at data. People were reordering
-Start thinking from a User journey perspective - how does the user figure they’ve ordered a wrong shade ? Order confirmation notification
-What do you do about it so that new order is not generated? You can define the new flow now.

Tips for Q2-

1) Start with Scoping - What did KYC give you? Inputs: Aadhaar, Output: Name, address, PAN. Value prop : Time savings, collections

2) Now what are the 2 problems - How to get the data without KYC and How to do collections if data not there

3) New suggestions - think easy ways to get this info with minimal user friction but ensuring data accuracy, fraud handling, default handling etc

Nykaa interview questions for designations

 Senior Product Manager

 (1)

 Product Manager 2

 (1)

 Assistant Manager

 (3)

 Store Manager

 (3)

 Senior Manager

 (1)

 Assistant Store Manager

 (1)

 Marketing Manager

 (2)

 Finance Manager

 (1)

Product Manager Jobs at Nykaa

View all

Interview questions from similar companies

Interview experience
4
Good
Difficulty level
Hard
Process Duration
-
Result
Not Selected

I applied via Job Portal and was interviewed in Aug 2024. There were 3 interview rounds.

Round 1 - Exploratory round 

(1 Question)

  • Q1. Resume based, explain previous project, 2 short problem discussion - one on routing and another based on A/B testing
Round 2 - Problem solving 

(2 Questions)

  • Q1. Resume and previous experience
  • Q2. Case study - add a new feature like a voice assistance/translator to Byju's app. How will you go about it?
Round 3 - Product Management 

(3 Questions)

  • Q1. Case study - Think of your favourite non digital product. Why I like it?
  • Ans. 

    My favorite non-digital product is my Moleskine notebook.

    • I like the feel of the high-quality paper and the durability of the cover.

    • It allows me to jot down ideas, sketches, and notes wherever I go.

    • The simple design and compact size make it easy to carry around.

    • It helps me stay organized and creative in a tangible way.

  • Answered by AI
  • Q2. Follow up - If I have to design it in a new way. What and how will I do that?
  • Q3. Follow up - Present a product pitch to the business stakeholders about your product. "I could not perform strongly here. Hence, rejected"

Interview Preparation Tips

Interview preparation tips for other job seekers - think on your feat. Communicate your thoughts well. They will cross question a lot but need to justify your logic.
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(2 Questions)

  • Q1. Tell me about a time where you went above and beyond
  • Ans. 

    I once worked late into the night to fix a critical bug before a major product launch.

    • Stayed late at the office to troubleshoot and resolve a critical bug

    • Collaborated with cross-functional teams to expedite the resolution process

    • Ensured the bug was fixed before the scheduled product launch

  • Answered by AI
  • Q2. Tell me about a time where you were obsessed over customers
  • Ans. 

    I was obsessed over customers when I led a project to revamp our product based on customer feedback.

    • Conducted extensive customer interviews to understand their pain points and needs

    • Analyzed customer data and feedback to identify trends and common requests

    • Worked closely with the development team to prioritize and implement customer-driven changes

    • Regularly solicited feedback from customers on new features and updates

    • Obse...

  • Answered by AI
Interview experience
1
Bad
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Recruitment Consulltant and was interviewed in Jun 2024. There were 2 interview rounds.

Round 1 - Case Study 

Random things , impossible things.

Round 2 - Technical 

(2 Questions)

  • Q1. How to make product better?
  • Ans. 

    To make a product better, gather feedback from users, analyze data, prioritize features, and iterate on improvements.

    • Gather feedback from users through surveys, interviews, and usability testing.

    • Analyze data such as user behavior, engagement metrics, and customer support tickets to identify pain points and areas for improvement.

    • Prioritize features based on impact, feasibility, and user needs.

    • Iterate on improvements thr...

  • Answered by AI
  • Q2. How do you set ROI etc
  • Ans. 

    Setting ROI involves analyzing costs and benefits to determine the return on investment for a product or project.

    • Identify key metrics for measuring ROI, such as revenue generated, cost savings, or customer acquisition costs.

    • Calculate the initial investment and ongoing costs associated with the product or project.

    • Estimate the potential revenue or savings that the product or project will generate over a specific period o...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Please don't join, you will be less valued and senior pm are the top players they won't let you to work too.
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. How will you improve uber ride experience
  • Ans. 

    By implementing features such as real-time driver ratings, personalized recommendations, and improved driver training programs.

    • Implement real-time driver ratings to ensure quality service

    • Offer personalized recommendations based on user preferences and past rides

    • Enhance driver training programs to improve professionalism and customer service

    • Introduce in-app feedback system for continuous improvement

  • Answered by AI
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
More than 8 weeks
Result
No response

I applied via Approached by Company and was interviewed in Mar 2024. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. How would you increase the conversion rate on Call Now button on JD listings?
  • Ans. 

    To increase conversion rate on Call Now button on JD listings, focus on improving visibility, adding compelling call-to-action, optimizing for mobile, and testing different placements.

    • Improve visibility of the Call Now button by making it stand out with contrasting colors or larger size

    • Add a compelling call-to-action next to the button, such as 'Call now for a free consultation'

    • Optimize the button for mobile users by e...

  • Answered by AI
  • Q2. Walk me through your profile, experience and impact you have been able to deliver?
  • Ans. 

    Experienced product manager with a track record of delivering impactful results.

    • Over 5 years of experience in product management roles

    • Led cross-functional teams to successfully launch 3 new products, resulting in a 20% increase in revenue

    • Implemented customer feedback system that led to a 15% improvement in customer satisfaction

    • Developed and executed product roadmap that resulted in a 30% increase in user engagement

  • Answered by AI
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - HR 

(1 Question)

  • Q1. Why do you want to join expedia

Nykaa Interview FAQs

How many rounds are there in Nykaa Product Manager interview?
Nykaa interview process usually has 1-2 rounds. The most common rounds in the Nykaa interview process are Technical and One-on-one Round.
How to prepare for Nykaa Product Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Nykaa. The most common topics and skills that interviewers at Nykaa expect are Ecommerce Marketing.
What are the top questions asked in Nykaa Product Manager interview?

Some of the top questions asked at the Nykaa Product Manager interview -

  1. Zomato conversion has dropped by 20% all of a sudden. you're the CEO what will ...read more
  2. You are the PM of navigation in Google Maps. What is your north star met...read more
  3. 1. Design a table reservation feature for Swiggy 2. Among your recently used ap...read more

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Nykaa Product Manager Interview Process

based on 3 interviews

Interview experience

3.7
  
Good
View more
Nykaa Product Manager Salary
based on 34 salaries
₹16 L/yr - ₹32 L/yr
6% more than the average Product Manager Salary in India
View more details

Nykaa Product Manager Reviews and Ratings

based on 5 reviews

3.5/5

Rating in categories

2.8

Skill development

4.4

Work-life balance

2.5

Salary

4.2

Job security

2.8

Company culture

3.2

Promotions

2.8

Work satisfaction

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