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Nykaa Product Manager Interview Questions and Answers
7 Interview questions
Designing a CS Chatbot for Call
Understand the common customer queries and pain points
Create a user-friendly interface for easy navigation
Implement natural language processing for better understanding of customer queries
Integrate with CRM systems for personalized responses
Provide options for escalation to human agents if needed
Alternative methods for credibility in lending after E-KYC discontinuation by govt for private players.
Implementing video KYC for customer verification
Using alternative data sources like bank statements, utility bills, and social media profiles for creditworthiness assessment
Partnering with credit bureaus for credit score analysis
Strengthening internal fraud detection and prevention mechanisms
Exploring blockchain-...
Launch self-driving cars in India in 2 years as India head for Uber self-driving car project.
Conduct market research to understand the demand and feasibility of self-driving cars in India
Partner with local car manufacturers to customize the self-driving technology for Indian roads
Collaborate with government agencies to ensure compliance with local regulations and laws
Invest in training and development of local tal...
I would analyze the reasons for the increase in cancellations and take appropriate actions to address them.
Conduct a survey to understand the reasons for cancellation
Analyze the cancellation data to identify patterns and trends
Improve the product or service to address the issues causing cancellations
Offer incentives or discounts to encourage customers to complete their orders
Extend the cancellation window to give ...
Designing a table reservation feature for Swiggy
Allow users to search for restaurants with available tables
Provide real-time availability and booking confirmation
Allow users to specify their preferred table size and location
Enable users to view and select available time slots
Integrate with restaurant partners' reservation systems
Metrics related to post-order journey track the performance of the customer experience after a purchase is made.
Track customer satisfaction post-purchase
Monitor delivery times and accuracy
Analyze return rates and reasons for returns
Measure customer engagement with post-purchase communications
My product breakdown includes market analysis, user research, feature prioritization, roadmap planning, and cross-functional collaboration.
Market analysis to identify trends and competitors
User research to understand customer needs and pain points
Feature prioritization based on impact and feasibility
Roadmap planning to align product development with business goals
Cross-functional collaboration with engineering, de...
Nykaa Product Manager Interview Experiences
4 interviews found
Anonymous
I appeared for an interview in Jan 2025.
(4 Questions)
- Q1. Your product breakdown
- Ans.
My product breakdown includes market analysis, user research, feature prioritization, roadmap planning, and cross-functional collaboration.
Market analysis to identify trends and competitors
User research to understand customer needs and pain points
Feature prioritization based on impact and feasibility
Roadmap planning to align product development with business goals
Cross-functional collaboration with engineering, design,...
- Q2. Zomato conversion has dropped by 20% all of a sudden. you're the CEO what will you do?
- Ans.
I would conduct a thorough analysis to identify the root cause of the drop in conversion and implement targeted strategies to address it.
Conduct a detailed analysis of user behavior, market trends, and competitor actions to identify potential reasons for the drop in conversion.
Engage with the product team to review the user experience, app performance, and any recent updates that may have impacted conversion rates.
Impl...
- Q3. You have innovated a teleprompter machine, create a GTM strategy for the same.
- Ans.
GTM strategy for a teleprompter machine innovation
Identify target market segments (e.g. news broadcasters, public speakers)
Develop pricing strategy based on value proposition and competition
Create marketing materials showcasing benefits and features
Establish partnerships with teleprompter software providers for integration
Offer demos and trials to potential customers for feedback
Utilize social media and industry events...
- Q4. You are the PM of navigation in Google Maps. What is your north star metric
- Ans.
The north star metric for Google Maps navigation is user engagement through active users and time spent on the app.
Increase in active users using Google Maps for navigation
Increase in average time spent on the app per user
Improvement in user retention rate
Enhancement in user satisfaction and feedback
Expansion of user base through new features and partnerships
Interview Preparation Tips
Selected
I applied via Campus Placement
(1 Question)
- Q1. 1. Design a table reservation feature for Swiggy 2. Among your recently used apps, which one do you like & why 3. What resources do you use to stay up to date with prod mgmt
- Ans.
Designing a table reservation feature for Swiggy
Allow users to search for restaurants with available tables
Provide real-time availability and booking confirmation
Allow users to specify their preferred table size and location
Enable users to view and select available time slots
Integrate with restaurant partners' reservation systems
(1 Question)
- Q1. 1. RCA on why conversion is dropping in Flipkart 2. Design a navigational tool for a 3 year old 3. North star metric for Spotify
- Ans.
1. RCA on why conversion is dropping in Flipkart
Analyze user behavior and identify any changes in the user journey
Investigate any technical issues or bugs that may be affecting the conversion rate
Review the effectiveness of marketing campaigns and promotions
Analyze competitor strategies and pricing
Collect feedback from customers to understand their pain points and areas of improvement
Skills evaluated in this interview
Snigdha Shaw
(3 Questions)
- Q1. How would you design a CS Chatbot for Call
- Ans.
Designing a CS Chatbot for Call
Understand the common customer queries and pain points
Create a user-friendly interface for easy navigation
Implement natural language processing for better understanding of customer queries
Integrate with CRM systems for personalized responses
Provide options for escalation to human agents if needed
- Q2. Metrics related to Post order journey
- Ans.
Metrics related to post-order journey track the performance of the customer experience after a purchase is made.
Track customer satisfaction post-purchase
Monitor delivery times and accuracy
Analyze return rates and reasons for returns
Measure customer engagement with post-purchase communications
- Q3. Questions on Recent work experience
Skills evaluated in this interview
PM School
Interview Questionnaire
6 Questions
- Q1. You see the number of people cancelling the order increasing. Cancel window 24 hours. What would you do?
- Q2. The govt has announced that it’ll stop E-KYC for private players. How can you ensure credibility in lending?
- Q3. Three things you like about my favorite product ?
- Q4. Three things you don’t like - wow features you’ll add?
- Ans.
I don't like features that are too complex, irrelevant, or unreliable. Wow features I'll add are intuitive, useful, and reliable.
Don't like: overly complicated features that confuse users, irrelevant features that don't add value, and unreliable features that don't work consistently
Wow features: intuitive features that are easy to use and understand, useful features that solve real problems for users, and reliable feat...
- Q5. What was the last thing you did on the product ?
- Ans.
I conducted a user survey to gather feedback on the latest feature release.
Designed and distributed a survey to a sample of users
Analyzed the results to identify areas for improvement
Presented findings to the development team for future iterations
- Q6. Product strategy question - You need to launch self-driving cars in India in 2 years. You’re the India head for Uber self-driving car project.
Interview Preparation Tips
1) Clarify each part of the question eg: Are cancellations only before shipping?
2) Narrow down the problem. I narrowed it down to shade issues and price issues
3) How do you figure out the issue - look at data. People were reordering
-Start thinking from a User journey perspective - how does the user figure they’ve ordered a wrong shade ? Order confirmation notification
-What do you do about it so that new order is not generated? You can define the new flow now.
Tips for Q2-
1) Start with Scoping - What did KYC give you? Inputs: Aadhaar, Output: Name, address, PAN. Value prop : Time savings, collections
2) Now what are the 2 problems - How to get the data without KYC and How to do collections if data not there
3) New suggestions - think easy ways to get this info with minimal user friction but ensuring data accuracy, fraud handling, default handling etc
Top trending discussions
Interview questions from similar companies
I applied via Referral and was interviewed before Jul 2020. There was 1 interview round.
Interview Questionnaire
8 Questions
- Q1. Puzzles were asked during the interview
- Q2. Different types of case studies were asked
- Q3. Experience of my previous jobs
- Q4. What kind of role do you want to get into? Product Analytics vs Data Science vs Product Management?
- Ans.
I am interested in pursuing a career in Product Management.
I enjoy working with cross-functional teams to develop and launch successful products.
I have experience in market research, product strategy, and product development.
I am passionate about understanding customer needs and delivering solutions that meet those needs.
I am excited about the opportunity to lead a team and drive product innovation.
While I have some ex...
- Q5. Why do you think you are more suitable for a product management role?
- Q6. What kind of data science projects you have done in the past?
- Ans.
I have worked on data science projects related to customer segmentation, predictive modeling, and recommendation systems.
Developed a customer segmentation model using K-means clustering algorithm
Built a predictive model to forecast sales using time series analysis
Created a recommendation system for an e-commerce platform using collaborative filtering
Analyzed user behavior data to identify patterns and improve user enga...
- Q7. What have you done as a product manager in your previous organization?
- Q8. Mention one project in detail that you led end-to-end.
Interview Preparation Tips
(1 Question)
- Q1. Around one of my project where I used A/B testing
Selected
I appeared for an interview before May 2024, where I was asked the following questions.
- Q1. How would you improve LinkedIn
- Ans.
Enhancing LinkedIn's user experience through improved networking, content discovery, and personalized features.
Introduce a more robust algorithm for content discovery to surface relevant posts and articles based on user interests.
Enhance the messaging feature with better organization, such as threads or categories, to streamline communication.
Implement a mentorship program that connects experienced professionals with t...
- Q2. Tell me about Yourself
(3 Questions)
- Q1. How would you reduce returns
- Ans.
To reduce returns, focus on improving product quality, providing clear product information, and offering excellent customer service.
Improve product quality to reduce defects and issues
Provide clear and detailed product information to set accurate expectations for customers
Offer excellent customer service to address any issues or concerns promptly
Implement a hassle-free return process to make it easy for customers to re...
- Q2. How would you increase AOV of zomato
- Ans.
To increase AOV of Zomato, focus on upselling, cross-selling, loyalty programs, and personalized recommendations.
Implement upselling and cross-selling strategies to encourage customers to add more items to their orders.
Introduce loyalty programs such as discounts or rewards for repeat customers to incentivize higher spending.
Utilize data analytics to provide personalized recommendations based on customer preferences an...
- Q3. How would you identify Why seller are dropping in listing process
- Ans.
By conducting interviews with sellers, analyzing data on drop-off points in the listing process, and identifying common pain points.
Conduct interviews with sellers to understand their experiences and reasons for dropping in the listing process
Analyze data on drop-off points in the listing process to identify common trends or issues
Identify common pain points such as complicated listing procedures, technical glitches, o...
Selected
I applied via Approached by Company and was interviewed before Sep 2023. There was 1 interview round.
How google sorts the results set , best way to come up with a sorting algo
I applied via Approached by Company and was interviewed in Mar 2024. There was 1 interview round.
(2 Questions)
- Q1. How would you increase the conversion rate on Call Now button on JD listings?
- Ans.
To increase conversion rate on Call Now button on JD listings, focus on improving visibility, adding compelling call-to-action, optimizing for mobile, and testing different placements.
Improve visibility of the Call Now button by making it stand out with contrasting colors or larger size
Add a compelling call-to-action next to the button, such as 'Call now for a free consultation'
Optimize the button for mobile users by e...
- Q2. Walk me through your profile, experience and impact you have been able to deliver?
- Ans.
Experienced product manager with a track record of delivering impactful results.
Over 5 years of experience in product management roles
Led cross-functional teams to successfully launch 3 new products, resulting in a 20% increase in revenue
Implemented customer feedback system that led to a 15% improvement in customer satisfaction
Developed and executed product roadmap that resulted in a 30% increase in user engagement
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