10+ Nykaa Product Manager Interview Questions and Answers

I would analyze the reasons for the increase in cancellations and take appropriate actions to address them.

• Conduct a survey to understand the reasons for cancellation

• Analyze the cancellation data to identify patterns and trends

• Improve the product or service to address the issues causing cancellations

• Offer incentives or discounts to encourage customers to complete their orders

• Extend the cancellation window to give customers more time to make a decision

Alternative methods for credibility in lending after E-KYC discontinuation by govt for private players.

• Implementing video KYC for customer verification

• Using alternative data sources like bank statements, utility bills, and social media profiles for creditworthiness assessment

• Partnering with credit bureaus for credit score analysis

• Strengthening internal fraud detection and prevention mechanisms

• Exploring blockchain-based solutions for secure and transparent customer identity ve...read more

Launch self-driving cars in India in 2 years as India head for Uber self-driving car project.

• Conduct market research to understand the demand and feasibility of self-driving cars in India

• Partner with local car manufacturers to customize the self-driving technology for Indian roads

• Collaborate with government agencies to ensure compliance with local regulations and laws

• Invest in training and development of local talent to support the self-driving car project

• Implement a robust s...read more

I would conduct a thorough analysis to identify the root cause of the drop in conversion and implement targeted strategies to address it.

• Conduct a detailed analysis of user behavior, market trends, and competitor actions to identify potential reasons for the drop in conversion.

• Engage with the product team to review the user experience, app performance, and any recent updates that may have impacted conversion rates.

• Implement targeted marketing campaigns, promotions, or incenti...read more

The north star metric for Google Maps navigation is user engagement through active users and time spent on the app.

• Increase in active users using Google Maps for navigation

• Increase in average time spent on the app per user

• Improvement in user retention rate

• Enhancement in user satisfaction and feedback

• Expansion of user base through new features and partnerships

Designing a table reservation feature for Swiggy

• Allow users to search for restaurants with available tables

• Provide real-time availability and booking confirmation

• Allow users to specify their preferred table size and location

• Enable users to view and select available time slots

• Integrate with restaurant partners' reservation systems

1. RCA on why conversion is dropping in Flipkart

• Analyze user behavior and identify any changes in the user journey

• Investigate any technical issues or bugs that may be affecting the conversion rate

• Review the effectiveness of marketing campaigns and promotions

• Analyze competitor strategies and pricing

• Collect feedback from customers to understand their pain points and areas of improvement

GTM strategy for a teleprompter machine innovation

• Identify target market segments (e.g. news broadcasters, public speakers)

• Develop pricing strategy based on value proposition and competition

• Create marketing materials showcasing benefits and features

• Establish partnerships with teleprompter software providers for integration

• Offer demos and trials to potential customers for feedback

• Utilize social media and industry events for promotion

Designing a CS Chatbot for Call

• Understand the common customer queries and pain points

• Create a user-friendly interface for easy navigation

• Implement natural language processing for better understanding of customer queries

• Integrate with CRM systems for personalized responses

• Provide options for escalation to human agents if needed

Metrics related to post-order journey track the performance of the customer experience after a purchase is made.

• Track customer satisfaction post-purchase

• Monitor delivery times and accuracy

• Analyze return rates and reasons for returns

• Measure customer engagement with post-purchase communications