InMobi Interview Questions, Process, and Tips

Duration 30 min, analytics and numericals

Q1. Experience overview and aptitude
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Q1. EXPLAINATION of DSP and SSP
Ans. 
DSP stands for Demand-Side Platform and SSP stands for Supply-Side Platform in the context of programmatic advertising.
• DSP is a platform used by advertisers to purchase ad inventory in real-time auctions.

• SSP is a platform used by publishers to sell their ad inventory to advertisers.

• DSPs and SSPs work together in programmatic advertising to automate the buying and selling of ad space.

• DSPs use data and algorithms to targ...read more
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We had to submit a case assignment along with the resume. The topic was around ad-tech: getting into the OTT segment, market potential, disruptive features, GTM and trade-offs.
Make sure that the document has structure. You will mostly be asked to run through the case. State your assumptions and sources clearly while speaking and be prepared for cross questions.

Walk me through your resume.
Focus on the numbers and your contribution

How would you approach a problem you faced at work differently now if the constraints are changed?

Run me through the case you submitted.

Q1. Questions on resume points
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Q2. Algorithms- Sort order algorithm for an e-commerce search page.
Ans. 
The sort order algorithm for an e-commerce search page determines the arrangement of products based on relevance to the search query.
• The algorithm should consider factors like product popularity, customer ratings, and relevance to the search query.

• It should prioritize products that closely match the search query and have higher ratings or popularity.

• The algorithm can also take into account other factors like price, ava...read more
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Q3. Design: Ad publishers would not want ads with restricted content (porn, alcohol, arms, violence etc.) to be shown on their website. Design a feature so that publishers can define these restrictions.
Ans. 
Design a feature for ad publishers to define restrictions on ad content.
• Create a user-friendly interface for publishers to set their content restrictions.

• Allow publishers to select specific categories of restricted content (e.g. porn, alcohol, violence).

• Implement a keyword-based filtering system to identify restricted content.

• Provide an option for publishers to upload custom lists of restricted keywords.

• Offer a preview...read more
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Q1. What is product market fit?
Ans. 
Product market fit is the alignment between a product and its target market, where the product satisfies the market's needs.
• Product market fit is achieved when a product solves a real problem for a specific target market.

• It means that the product is in demand and customers are willing to pay for it.

• Product market fit is not a one-time event, it requires continuous validation and improvement.

• Examples of products with st...read more
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Q2. Is Apple i-Pad a success or failure ?
Ans. 
Apple i-Pad is a success.
• The i-Pad has sold over 500 million units worldwide.

• It has revolutionized the tablet market and set the standard for other companies.

• The i-Pad has been used in various industries such as education, healthcare, and entertainment.

• Apple continues to release new and improved versions of the i-Pad, showing its success.

• The i-Pad has also contributed significantly to Apple's revenue and profits.
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Q3. If you were to enter into the app-based taxi market where Uber and Ola are already present, what will you launch?
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Q4. Design an app to ease out the ISB campus hiring process. What North-star metric will you go after? Estimate the improvement in this metric if the app is launched.
Ans. 
An app to streamline ISB campus hiring process with a focus on reducing time-to-hire.
• Create a user-friendly interface for job postings and applications

• Incorporate a resume screening tool to filter out unqualified candidates

• Implement an interview scheduling feature to reduce scheduling conflicts

• Track time-to-hire as the North-star metric to measure success

• Expect a 20-30% improvement in time-to-hire with the launch of th
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Q1. HR would ask about work experience and tools worked and questions to understand if good fit for the role and company
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Q1. The next round could be with either Hiring Manager or Senior Manager and the discussion would be on all work experience and contribution to each company
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This case study round has been recently introduced and assignment would be given based on Sales Ops data and questions to be answered based on data given

This could be the final round and questions might be asked based on a case study and based on an approach to answering it and some behavior questions to understand the best fit for the role

Q1. Questions were on Power BI, SQL, Python
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Q2. Explain the use cases of different charts in Power BI?
Ans. 
Different charts in Power BI have various use cases such as visualizing trends, comparing data, and highlighting outliers.
• Bar charts are useful for comparing data across categories.

• Line charts are great for showing trends over time.

• Pie charts can be used to show the proportion of each category in a dataset.

• Scatter plots are helpful for identifying relationships between two variables.

• Gantt charts are ideal for visualizi
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Q3. Write a query to find nth highest salary in SQL?
Ans. 
Query to find nth highest salary in SQL
• Use the ORDER BY clause to sort the salaries in descending order

• Use the DISTINCT keyword to eliminate duplicates

• Use LIMIT and OFFSET to get the nth highest salary
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Price Implementation Case Study. Determine the new price of a product based on a few conditions applied to other columns or parameters.

Q1. Generic resume review and questions about past work experience. There were a few questions about drawing actionable insights based on data analysis.
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