InMobi Interview Questions, Process, and Tips

Duration 30 min, analytics and numericals

Q1. Experience overview and aptitude
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Q1. EXPLAINATION of DSP and SSP
Ans. 
DSP stands for Demand-Side Platform and SSP stands for Supply-Side Platform in the context of programmatic advertising.
• DSP is a platform used by advertisers to purchase ad inventory in real-time auctions.

• SSP is a platform used by publishers to sell their ad inventory to advertisers.

• DSPs and SSPs work together in programmatic advertising to automate the buying and selling of ad space.

• DSPs use data and algorithms to targ...read more
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We had to submit a case assignment along with the resume. The topic was around ad-tech: getting into the OTT segment, market potential, disruptive features, GTM and trade-offs.
Make sure that the document has structure. You will mostly be asked to run through the case. State your assumptions and sources clearly while speaking and be prepared for cross questions.

Walk me through your resume.
Focus on the numbers and your contribution

How would you approach a problem you faced at work differently now if the constraints are changed?

Run me through the case you submitted.

Q1. Questions on resume points
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Q2. Algorithms- Sort order algorithm for an e-commerce search page.
Ans. 
The sort order algorithm for an e-commerce search page determines the arrangement of products based on relevance to the search query.
• The algorithm should consider factors like product popularity, customer ratings, and relevance to the search query.

• It should prioritize products that closely match the search query and have higher ratings or popularity.

• The algorithm can also take into account other factors like price, ava...read more
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Q3. Design: Ad publishers would not want ads with restricted content (porn, alcohol, arms, violence etc.) to be shown on their website. Design a feature so that publishers can define these restrictions.
Ans. 
Design a feature for ad publishers to define restrictions on ad content.
• Create a user-friendly interface for publishers to set their content restrictions.

• Allow publishers to select specific categories of restricted content (e.g. porn, alcohol, violence).

• Implement a keyword-based filtering system to identify restricted content.

• Provide an option for publishers to upload custom lists of restricted keywords.

• Offer a preview...read more
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Q1. What is product market fit?
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Product market fit is the alignment between a product and its target market, where the product satisfies the market's needs.
• Product market fit is achieved when a product solves a real problem for a specific target market.

• It means that the product is in demand and customers are willing to pay for it.

• Product market fit is not a one-time event, it requires continuous validation and improvement.

• Examples of products with st...read more
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Q2. Is Apple i-Pad a success or failure ?
Ans. 
Apple i-Pad is a success.
• The i-Pad has sold over 500 million units worldwide.

• It has revolutionized the tablet market and set the standard for other companies.

• The i-Pad has been used in various industries such as education, healthcare, and entertainment.

• Apple continues to release new and improved versions of the i-Pad, showing its success.

• The i-Pad has also contributed significantly to Apple's revenue and profits.
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Q3. If you were to enter into the app-based taxi market where Uber and Ola are already present, what will you launch?
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Q4. Design an app to ease out the ISB campus hiring process. What North-star metric will you go after? Estimate the improvement in this metric if the app is launched.
Ans. 
An app to streamline ISB campus hiring process with a focus on reducing time-to-hire.
• Create a user-friendly interface for job postings and applications

• Incorporate a resume screening tool to filter out unqualified candidates

• Implement an interview scheduling feature to reduce scheduling conflicts

• Track time-to-hire as the North-star metric to measure success

• Expect a 20-30% improvement in time-to-hire with the launch of th
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