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InMobi Associate Product Manager Interview Questions and Answers

Updated 5 Feb 2024

Q1. Design: Ad publishers would not want ads with restricted content (porn, alcohol, arms, violence etc.) to be shown on their website. Design a feature so that publishers can define these restrictions.

Ans.

Design a feature for ad publishers to define restrictions on ad content.

  • Create a user-friendly interface for publishers to set their content restrictions.

  • Allow publishers to select specific categories of restricted content (e.g. porn, alcohol, violence).

  • Implement a keyword-based filtering system to identify restricted content.

  • Provide an option for publishers to upload custom lists of restricted keywords.

  • Offer a preview feature to show publishers how their restrictions will af...read more

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Q2. Design an app to ease out the ISB campus hiring process. What North-star metric will you go after? Estimate the improvement in this metric if the app is launched.

Ans.

An app to streamline ISB campus hiring process with a focus on reducing time-to-hire.

  • Create a user-friendly interface for job postings and applications

  • Incorporate a resume screening tool to filter out unqualified candidates

  • Implement an interview scheduling feature to reduce scheduling conflicts

  • Track time-to-hire as the North-star metric to measure success

  • Expect a 20-30% improvement in time-to-hire with the launch of the app

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Q3. Market Entry: How to take Rajasthani Shoe business from online to offline?

Ans.

To take the Rajasthani Shoe business from online to offline, a multi-channel approach can be adopted.

  • Establish physical stores in key locations to increase accessibility and visibility.

  • Collaborate with local retailers or distributors to expand the offline presence.

  • Organize pop-up shops or participate in trade shows to showcase the products.

  • Implement effective marketing strategies to create awareness about the offline stores.

  • Offer personalized customer experiences and excellen...read more

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Q4. Algorithms- Sort order algorithm for an e-commerce search page.

Ans.

The sort order algorithm for an e-commerce search page determines the arrangement of products based on relevance to the search query.

  • The algorithm should consider factors like product popularity, customer ratings, and relevance to the search query.

  • It should prioritize products that closely match the search query and have higher ratings or popularity.

  • The algorithm can also take into account other factors like price, availability, and customer preferences.

  • Examples of sorting cr...read more

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Q5. Is Apple i-Pad a success or failure ?

Ans.

Apple i-Pad is a success.

  • The i-Pad has sold over 500 million units worldwide.

  • It has revolutionized the tablet market and set the standard for other companies.

  • The i-Pad has been used in various industries such as education, healthcare, and entertainment.

  • Apple continues to release new and improved versions of the i-Pad, showing its success.

  • The i-Pad has also contributed significantly to Apple's revenue and profits.

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Q6. What is product market fit?

Ans.

Product market fit is the alignment between a product and its target market, where the product satisfies the market's needs.

  • Product market fit is achieved when a product solves a real problem for a specific target market.

  • It means that the product is in demand and customers are willing to pay for it.

  • Product market fit is not a one-time event, it requires continuous validation and improvement.

  • Examples of products with strong product market fit include iPhone, Airbnb, and Netfli...read more

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Q7. Why product management?

Ans.

Product management combines my passion for technology, problem-solving, and customer-centricity.

  • I enjoy working with cross-functional teams to bring innovative products to market.

  • Product management allows me to use my analytical skills to identify market opportunities and drive product strategy.

  • I am motivated by the challenge of balancing user needs, business goals, and technical feasibility.

  • I find satisfaction in seeing a product evolve from ideation to launch and making a p...read more

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Q8. Why inmobi?

Ans.

Inmobi is a leading global mobile advertising platform with a strong track record of innovation and success.

  • Inmobi has a strong reputation in the mobile advertising industry

  • They have a proven track record of innovation and success

  • Inmobi offers a dynamic and fast-paced work environment

  • The company values collaboration and encourages employee growth

  • Inmobi provides opportunities to work with top-tier clients and cutting-edge technology

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