10+ Zynga Interview Questions and Answers

Implement a subscription model with a fixed monthly fee instead of paying for each bat.

• Introduce a subscription plan where the person pays a fixed monthly fee to access all the bats.

• Offer different subscription tiers with varying benefits to cater to different customer needs.

• Provide additional perks or discounts for long-term subscribers to incentivize continued payment.

• Consider offering a limited-time trial period to attract new customers and showcase the value of the subscr...read more

To identify the problem causing the drop in revenue, I would analyze various factors such as user feedback, app performance, market trends, and competitor analysis.

• Analyze user feedback to identify any issues or dissatisfaction with the app.

• Evaluate the app's performance metrics such as user engagement, retention, and conversion rates.

• Conduct market research to understand any shifts in user preferences or competitive offerings.

• Perform a competitor analysis to identify if ther...read more

To address decreasing conversion rates, I would analyze the data, identify the root causes, and implement targeted strategies.

• Analyze conversion data to identify trends and patterns

• Identify potential barriers or friction points in the conversion process

• Conduct user research and gather feedback to understand user behavior

• Optimize landing pages and user flows to improve conversion rates

• Implement A/B testing to experiment with different strategies

• Leverage data-driven insights to...read more

To design a subscription based model, I would follow a systematic approach involving market research, pricing strategy, value proposition, and customer segmentation.

• Conduct market research to identify target audience and their needs

• Determine pricing strategy based on market analysis and competitor benchmarking

• Define the value proposition of the subscription model, highlighting benefits and unique features

• Segment customers based on their preferences, usage patterns, and willin...read more

Doubling XP received per match would likely increase player engagement and retention, but could also impact game balance.

• Increased XP could incentivize players to play more matches and spend more time in the game.

• Higher XP rewards could also attract new players to the game.

• However, doubling XP without adjusting other game mechanics could lead to imbalances in player progression and rewards.

• It's important to consider the impact on the overall game economy and balance before ma...read more

To increase purchase/spend on the app, we can focus on improving user experience, offering discounts and promotions, and implementing a loyalty program.

• Improve user experience to increase engagement and retention

• Offer discounts and promotions to incentivize purchases

• Implement a loyalty program to reward frequent users

• Personalize recommendations and offers based on user behavior

• Optimize pricing strategy to maximize revenue

• Invest in marketing and advertising to attract new user...read more

Reasons for revenue/users decreasing

• Decrease in demand for product/service

• Increased competition

• Poor marketing strategy

• Product/service quality issues

• Economic downturn

• Changes in consumer behavior

• Lack of innovation

• Pricing strategy

• Technical issues

• Seasonal fluctuations

Farmville for Christmas with celebrity-based games. Design puzzles for customer engagement.

• Identify customer segment interested in Farmville and Christmas themes

• Design celebrity-based games to attract and engage players

• Create puzzles related to farming, Christmas, and celebrities

• Ensure a core loop that encourages players to complete tasks, earn rewards, and progress

• Examples: Celebrity-themed farm decorations, celebrity guest appearances, Christmas-themed farming challenges

Possible causes of decreasing DAU

• Changes in user behavior or preferences

• Technical issues or bugs

• Competition from other products

• Lack of new features or updates

• Poor user experience or interface

• Marketing or advertising changes

• Economic or societal factors

• Seasonal fluctuations

• Security concerns or breaches

To increase revenue by 5%, Words with Friends can introduce premium features, offer in-app purchases, and run targeted ads.

• Introduce premium features such as exclusive game modes, power-ups, and customizations.

• Offer in-app purchases for virtual currency, which can be used to buy premium features or unlock levels.

• Run targeted ads that are relevant to the players' interests and demographics.

• Collaborate with brands to offer sponsored content or promotions within the game.

• Impleme...read more

Implementing a feature to increase revenue by 5%

• Analyze current revenue streams and identify areas for improvement

• Research market trends and customer preferences to identify potential new revenue opportunities

• Develop and test new features or enhancements to existing products/services

• Implement pricing strategies or promotions to drive sales

• Monitor and analyze the impact of the feature on revenue

• Continuously iterate and optimize the feature based on feedback and data

The case solution involved analyzing customer data and identifying key pain points to develop a new product feature.

• Conducted customer interviews to gather feedback

• Analyzed data to identify common pain points

• Developed a new product feature to address identified pain points

• Tested the feature with a small group of customers

• Refined the feature based on feedback

• Launched the feature to all customers

Design a mobile game where players match colored tiles to earn points.

• The game should have a grid of colored tiles that players can tap on to select.

• Players earn points by matching tiles of the same color in a row or column.

• Include power-ups or special tiles to add excitement and strategic elements.

• Add levels or challenges to keep players engaged and motivated.

• Consider adding social features like leaderboards or multiplayer options.

• Design intuitive and visually appealing user...read more

The core loop of the game involves the player completing tasks to earn rewards and progress through levels.

• Player completes tasks to earn rewards

• Rewards help player progress through levels

• As player progresses, tasks become more challenging

• Loop repeats as player completes more tasks and progresses through levels