
Zynga

10+ Zynga Interview Questions and Answers
Q1. Once a person owns all the bats, he will stop paying as we cannot keep adding bats every month. What can you do?
Implement a subscription model with a fixed monthly fee instead of paying for each bat.
Introduce a subscription plan where the person pays a fixed monthly fee to access all the bats.
Offer different subscription tiers with varying benefits to cater to different customer needs.
Provide additional perks or discounts for long-term subscribers to incentivize continued payment.
Consider offering a limited-time trial period to attract new customers and showcase the value of the subscr...read more
Q2. . Every month you are seeing a drop in the revenue from the app. How will you get to the problem?
To identify the problem causing the drop in revenue, I would analyze various factors such as user feedback, app performance, market trends, and competitor analysis.
Analyze user feedback to identify any issues or dissatisfaction with the app.
Evaluate the app's performance metrics such as user engagement, retention, and conversion rates.
Conduct market research to understand any shifts in user preferences or competitive offerings.
Perform a competitor analysis to identify if ther...read more
Q3. I was told that conversion rates are decreasing. What will you do?
To address decreasing conversion rates, I would analyze the data, identify the root causes, and implement targeted strategies.
Analyze conversion data to identify trends and patterns
Identify potential barriers or friction points in the conversion process
Conduct user research and gather feedback to understand user behavior
Optimize landing pages and user flows to improve conversion rates
Implement A/B testing to experiment with different strategies
Leverage data-driven insights to...read more
Q4. Q. How will you go about designing a subscription based model?
To design a subscription based model, I would follow a systematic approach involving market research, pricing strategy, value proposition, and customer segmentation.
Conduct market research to identify target audience and their needs
Determine pricing strategy based on market analysis and competitor benchmarking
Define the value proposition of the subscription model, highlighting benefits and unique features
Segment customers based on their preferences, usage patterns, and willin...read more
Q5. What would be the effect on metrics if you were to double the XP received per match?
Doubling XP received per match would likely increase player engagement and retention, but could also impact game balance.
Increased XP could incentivize players to play more matches and spend more time in the game.
Higher XP rewards could also attract new players to the game.
However, doubling XP without adjusting other game mechanics could lead to imbalances in player progression and rewards.
It's important to consider the impact on the overall game economy and balance before ma...read more
Q6. What are the ways by which you can increase the purchase/spend on the app?
To increase purchase/spend on the app, we can focus on improving user experience, offering discounts and promotions, and implementing a loyalty program.
Improve user experience to increase engagement and retention
Offer discounts and promotions to incentivize purchases
Implement a loyalty program to reward frequent users
Personalize recommendations and offers based on user behavior
Optimize pricing strategy to maximize revenue
Invest in marketing and advertising to attract new user...read more
Q7. What could be reasons for revenue/users decreasing?
Reasons for revenue/users decreasing
Decrease in demand for product/service
Increased competition
Poor marketing strategy
Product/service quality issues
Economic downturn
Changes in consumer behavior
Lack of innovation
Pricing strategy
Technical issues
Seasonal fluctuations
Q8. Changes for farmville for christmas. Identify customer segment and design a celebrity based games. Describe the core loop of the game. Some puzzles
Farmville for Christmas with celebrity-based games. Design puzzles for customer engagement.
Identify customer segment interested in Farmville and Christmas themes
Design celebrity-based games to attract and engage players
Create puzzles related to farming, Christmas, and celebrities
Ensure a core loop that encourages players to complete tasks, earn rewards, and progress
Examples: Celebrity-themed farm decorations, celebrity guest appearances, Christmas-themed farming challenges
Q9. What are the possible causes of DAU decreasing?
Possible causes of decreasing DAU
Changes in user behavior or preferences
Technical issues or bugs
Competition from other products
Lack of new features or updates
Poor user experience or interface
Marketing or advertising changes
Economic or societal factors
Seasonal fluctuations
Security concerns or breaches
Q10. Changes for words with friends to increase revenue by 5%
To increase revenue by 5%, Words with Friends can introduce premium features, offer in-app purchases, and run targeted ads.
Introduce premium features such as exclusive game modes, power-ups, and customizations.
Offer in-app purchases for virtual currency, which can be used to buy premium features or unlock levels.
Run targeted ads that are relevant to the players' interests and demographics.
Collaborate with brands to offer sponsored content or promotions within the game.
Impleme...read more
Q11. Case: Feature to increase revenue 5%
Implementing a feature to increase revenue by 5%
Analyze current revenue streams and identify areas for improvement
Research market trends and customer preferences to identify potential new revenue opportunities
Develop and test new features or enhancements to existing products/services
Implement pricing strategies or promotions to drive sales
Monitor and analyze the impact of the feature on revenue
Continuously iterate and optimize the feature based on feedback and data
Q12. Run me through the case solution
The case solution involved analyzing customer data and identifying key pain points to develop a new product feature.
Conducted customer interviews to gather feedback
Analyzed data to identify common pain points
Developed a new product feature to address identified pain points
Tested the feature with a small group of customers
Refined the feature based on feedback
Launched the feature to all customers
Q13. Design a mobile game for it.
Design a mobile game where players match colored tiles to earn points.
The game should have a grid of colored tiles that players can tap on to select.
Players earn points by matching tiles of the same color in a row or column.
Include power-ups or special tiles to add excitement and strategic elements.
Add levels or challenges to keep players engaged and motivated.
Consider adding social features like leaderboards or multiplayer options.
Design intuitive and visually appealing user...read more
Q14. Describe the core loop of the game
The core loop of the game involves the player completing tasks to earn rewards and progress through levels.
Player completes tasks to earn rewards
Rewards help player progress through levels
As player progresses, tasks become more challenging
Loop repeats as player completes more tasks and progresses through levels
Q15. Draw the wireframes.
The wireframes for the Associate Product Manager interview question.
Create wireframes for each screen or page of the product
Include key elements such as navigation, content layout, and interactive elements
Use tools like Sketch, Adobe XD, or Balsamiq to create the wireframes
Ensure consistency in design and user experience across screens
Consider user flows and interactions to guide the wireframe design

Top Interview Questions from Similar Companies








Reviews
Interviews
Salaries
Users/Month

