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10+ Zynga Interview Questions and Answers

Updated 5 Feb 2024

Q1. Once a person owns all the bats, he will stop paying as we cannot keep adding bats every month. What can you do?

Ans.

Implement a subscription model with a fixed monthly fee instead of paying for each bat.

  • Introduce a subscription plan where the person pays a fixed monthly fee to access all the bats.

  • Offer different subscription tiers with varying benefits to cater to different customer needs.

  • Provide additional perks or discounts for long-term subscribers to incentivize continued payment.

  • Consider offering a limited-time trial period to attract new customers and showcase the value of the subscr...read more

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Q2. . Every month you are seeing a drop in the revenue from the app. How will you get to the problem?

Ans.

To identify the problem causing the drop in revenue, I would analyze various factors such as user feedback, app performance, market trends, and competitor analysis.

  • Analyze user feedback to identify any issues or dissatisfaction with the app.

  • Evaluate the app's performance metrics such as user engagement, retention, and conversion rates.

  • Conduct market research to understand any shifts in user preferences or competitive offerings.

  • Perform a competitor analysis to identify if ther...read more

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Q3. I was told that conversion rates are decreasing. What will you do?

Ans.

To address decreasing conversion rates, I would analyze the data, identify the root causes, and implement targeted strategies.

  • Analyze conversion data to identify trends and patterns

  • Identify potential barriers or friction points in the conversion process

  • Conduct user research and gather feedback to understand user behavior

  • Optimize landing pages and user flows to improve conversion rates

  • Implement A/B testing to experiment with different strategies

  • Leverage data-driven insights to...read more

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Q4. Q. How will you go about designing a subscription based model?

Ans.

To design a subscription based model, I would follow a systematic approach involving market research, pricing strategy, value proposition, and customer segmentation.

  • Conduct market research to identify target audience and their needs

  • Determine pricing strategy based on market analysis and competitor benchmarking

  • Define the value proposition of the subscription model, highlighting benefits and unique features

  • Segment customers based on their preferences, usage patterns, and willin...read more

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Q5. What would be the effect on metrics if you were to double the XP received per match?

Ans.

Doubling XP received per match would likely increase player engagement and retention, but could also impact game balance.

  • Increased XP could incentivize players to play more matches and spend more time in the game.

  • Higher XP rewards could also attract new players to the game.

  • However, doubling XP without adjusting other game mechanics could lead to imbalances in player progression and rewards.

  • It's important to consider the impact on the overall game economy and balance before ma...read more

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Q6. What are the ways by which you can increase the purchase/spend on the app?

Ans.

To increase purchase/spend on the app, we can focus on improving user experience, offering discounts and promotions, and implementing a loyalty program.

  • Improve user experience to increase engagement and retention

  • Offer discounts and promotions to incentivize purchases

  • Implement a loyalty program to reward frequent users

  • Personalize recommendations and offers based on user behavior

  • Optimize pricing strategy to maximize revenue

  • Invest in marketing and advertising to attract new user...read more

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Q7. What could be reasons for revenue/users decreasing?

Ans.

Reasons for revenue/users decreasing

  • Decrease in demand for product/service

  • Increased competition

  • Poor marketing strategy

  • Product/service quality issues

  • Economic downturn

  • Changes in consumer behavior

  • Lack of innovation

  • Pricing strategy

  • Technical issues

  • Seasonal fluctuations

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Q8. Changes for farmville for christmas. Identify customer segment and design a celebrity based games. Describe the core loop of the game. Some puzzles

Ans.

Farmville for Christmas with celebrity-based games. Design puzzles for customer engagement.

  • Identify customer segment interested in Farmville and Christmas themes

  • Design celebrity-based games to attract and engage players

  • Create puzzles related to farming, Christmas, and celebrities

  • Ensure a core loop that encourages players to complete tasks, earn rewards, and progress

  • Examples: Celebrity-themed farm decorations, celebrity guest appearances, Christmas-themed farming challenges

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Q9. What are the possible causes of DAU decreasing?

Ans.

Possible causes of decreasing DAU

  • Changes in user behavior or preferences

  • Technical issues or bugs

  • Competition from other products

  • Lack of new features or updates

  • Poor user experience or interface

  • Marketing or advertising changes

  • Economic or societal factors

  • Seasonal fluctuations

  • Security concerns or breaches

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Q10. Changes for words with friends to increase revenue by 5%

Ans.

To increase revenue by 5%, Words with Friends can introduce premium features, offer in-app purchases, and run targeted ads.

  • Introduce premium features such as exclusive game modes, power-ups, and customizations.

  • Offer in-app purchases for virtual currency, which can be used to buy premium features or unlock levels.

  • Run targeted ads that are relevant to the players' interests and demographics.

  • Collaborate with brands to offer sponsored content or promotions within the game.

  • Impleme...read more

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Q11. Case: Feature to increase revenue 5%

Ans.

Implementing a feature to increase revenue by 5%

  • Analyze current revenue streams and identify areas for improvement

  • Research market trends and customer preferences to identify potential new revenue opportunities

  • Develop and test new features or enhancements to existing products/services

  • Implement pricing strategies or promotions to drive sales

  • Monitor and analyze the impact of the feature on revenue

  • Continuously iterate and optimize the feature based on feedback and data

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Q12. Run me through the case solution

Ans.

The case solution involved analyzing customer data and identifying key pain points to develop a new product feature.

  • Conducted customer interviews to gather feedback

  • Analyzed data to identify common pain points

  • Developed a new product feature to address identified pain points

  • Tested the feature with a small group of customers

  • Refined the feature based on feedback

  • Launched the feature to all customers

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Q13. Design a mobile game for it.

Ans.

Design a mobile game where players match colored tiles to earn points.

  • The game should have a grid of colored tiles that players can tap on to select.

  • Players earn points by matching tiles of the same color in a row or column.

  • Include power-ups or special tiles to add excitement and strategic elements.

  • Add levels or challenges to keep players engaged and motivated.

  • Consider adding social features like leaderboards or multiplayer options.

  • Design intuitive and visually appealing user...read more

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Q14. Describe the core loop of the game

Ans.

The core loop of the game involves the player completing tasks to earn rewards and progress through levels.

  • Player completes tasks to earn rewards

  • Rewards help player progress through levels

  • As player progresses, tasks become more challenging

  • Loop repeats as player completes more tasks and progresses through levels

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Q15. Draw the wireframes.

Ans.

The wireframes for the Associate Product Manager interview question.

  • Create wireframes for each screen or page of the product

  • Include key elements such as navigation, content layout, and interactive elements

  • Use tools like Sketch, Adobe XD, or Balsamiq to create the wireframes

  • Ensure consistency in design and user experience across screens

  • Consider user flows and interactions to guide the wireframe design

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