InMobi Demand Generation Specialist Interview Questions and Answers

B2B stands for Business-to-Business, referring to transactions between businesses rather than between a business and individual consumers.

• B2B involves selling products or services from one business to another

• It typically involves larger order quantities and longer sales cycles compared to B2C

• Examples include a software company selling its products to other businesses, or a wholesaler supplying goods to retailers

I have extensive knowledge and experience in the B2B industry.

• I have worked in B2B marketing for X years

• I am familiar with B2B sales strategies and tactics

• I have successfully executed B2B lead generation campaigns in my previous roles

B2B refers to business-to-business transactions, while LinkedIn is a professional networking site and Facebook is a social networking site.

• B2B involves transactions between two businesses, while LinkedIn and Facebook are platforms for networking and communication.

• LinkedIn is primarily used for professional networking and job searching, while Facebook is more focused on personal connections and socializing.

• B2B transacti...read more

I am a highly motivated and results-driven Demand Generation Executive with a proven track record in driving revenue growth through strategic marketing initiatives.

• Experienced in developing and executing demand generation campaigns to generate leads and increase brand awareness.

• Proficient in utilizing various marketing channels such as email marketing, social media, content marketing, and SEO to drive customer acquisit...read more

Industrial requirements vary based on the type of industry and its specific needs.

• Different industries have different requirements for equipment, materials, and processes.

• For example, the requirements for a manufacturing plant will be different from those of a construction site.

• Profiling and understanding these requirements is crucial for effective demand generation in the industrial sector.

Updating market products and services is crucial for staying competitive.

• Regularly conduct market research to identify customer needs and preferences.

• Analyze competitors' offerings and pricing strategies.

• Use customer feedback to improve existing products and services.

• Introduce new products and services to meet changing market demands.

• Communicate updates to customers through various channels, such as email, social media...read more