Info Edge Sales & Marketing Interview Questions and Answers

The key to business growth is effective sales and marketing strategies.

• Developing a strong sales and marketing plan

• Identifying and targeting the right customer segments

• Building brand awareness and reputation

• Creating compelling marketing campaigns

• Providing excellent customer service

• Adapting to market trends and changes

• Leveraging technology and data analytics

• Building and maintaining strong relationships with customers an

Secondary sale refers to the sale of a product by a customer who has already purchased it.

• It is a sale that occurs after the initial sale of a product

• It is often driven by customer satisfaction and loyalty

• Examples include repeat purchases, referrals, and upgrades

• It is an important metric for measuring customer lifetime value

To convince and interact with customers, build trust, understand their needs, provide solutions, and maintain good communication.

• Build trust by being honest, reliable, and delivering on promises.

• Understand customer needs by actively listening and asking relevant questions.

• Provide solutions that meet their specific requirements and address their pain points.

• Maintain good communication by being responsive, following up, ...read more

Dealing with customers requires active listening, empathy, and effective communication.

• Listen actively to their needs and concerns

• Show empathy and understanding towards their situation

• Communicate effectively and clearly, using positive language

• Offer solutions and options to meet their needs

• Follow up to ensure satisfaction and build long-term relationships