Ernst & Young Senior Associate Interview Questions, Process, and Tips

Round: Case Study Interview
Experience: This was an unstructured multiple case/scenario based interview and needed on spot thinking and some knowledge about the retail scenario in Indian Urban/Rural spaces. Interviewer was looking always doubtful about my ideas and was challenging the thoughts in between with some facts from his experience. What helped that I maintained my calm and followed a firm and informed stand on issues and gave relevant examples (like HUL’s Re 1 Shampoo sachet success in low income group people).
I presented my thoughts clearly and convincingly with examples of rural people buying luxury items as well and gave a few statistics about the size of urban vs rural markets in India. I further went on with examples of ITC retail, which was going successfully in integrating its rural retail business with agri-procurement channel (e-chaupal). Gave a few creative ideas about 2-3 possible new formats.

Skills: Case Solving Ability, Case Analysis
College Name: Indian School Of Business (ISB)