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Cognizant PPC Analyst Interview Questions and Answers

Updated 9 Mar 2022

Cognizant PPC Analyst Interview Experiences

1 interview found

PPC Analyst Interview Questions & Answers

user image Anonymous

posted on 9 Mar 2022

I applied via Naukri.com and was interviewed in Feb 2022. There were 5 interview rounds.

Round 1 - HR 

(4 Questions)

  • Q1. What are your salary expectations?
  • Q2. Share details of your previous job.
  • Q3. Why are you looking for a change?
  • Q4. Tell me about yourself.
Round 2 - One-on-one 

(1 Question)

  • Q1. Technical questions of google ads
Round 3 - One-on-one 

(1 Question)

  • Q1. Asked many question on ppc basics.
Round 4 - Aptitude Test 
Round 5 - Versent Test 

(1 Question)

  • Q1. What will you do If impressions are coming? How will you improve quality score
  • Ans. 

    I will analyze the data to identify the cause of low quality score and take necessary actions to improve it.

    • Analyze the search terms report to identify irrelevant keywords and add them as negative keywords

    • Optimize ad copy and landing pages to improve relevance

    • Improve click-through rate by testing different ad formats and extensions

    • Ensure that the landing page experience is satisfactory for users

    • Monitor and adjust bids

  • Answered by AI

Interview Preparation Tips

Topics to prepare for Cognizant PPC Analyst interview:
  • ppc basics
Interview preparation tips for other job seekers - Should have basic knowledge of PPC and you are in.

Interview questions from similar companies

I applied via Email I got and was interviewed in Nov 2020. There were 4 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. Basic questions & few technical questions.
  • Q2. About privious organization.

Interview Preparation Tips

Interview preparation tips for other job seekers - NA
Interview experience
2
Poor
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Not Selected

I was interviewed in Jan 2025.

Round 1 - Assignment 

They gave a case study where the candidate had to showcase the audience segmentation, create a brochure design with content and showcase the writing skills based on a product that they gave.

Round 2 - Technical 

(2 Questions)

  • Q1. How would you plan a brochure layout?
  • Q2. How would you coordinate with stakeholders for information collection?

Interview Preparation Tips

Interview preparation tips for other job seekers - I had a poor experience, as I qualified the round but they closed the position and never informed. The HR invited me for the final round at the Hyderabad branch via call and assured me the interview will happen. However, they never shared a formal invite. I kept following for a month and then they said the position is on hold via call.

After that, they put a rejection on my profile due to which I cannot apply on Infosys for the next 6 months because of their policy.

The position was one of the roles for attracting investors. Time pass for them. Completely unorganized.
Interview experience
3
Average
Difficulty level
Easy
Process Duration
6-8 weeks
Result
Selected Selected

I applied via Company Website and was interviewed in Jul 2024. There were 3 interview rounds.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Tell me about your experience
  • Q2. How have you contributed to revenue in your previous organization?
Round 2 - One-on-one 

(1 Question)

  • Q1. How do you fit yourself in a team of Sales and Marketing with no alignment
Round 3 - One-on-one 

(3 Questions)

  • Q1. How does the buying group behave for deal conversion
  • Q2. Why IBM
  • Q3. Why you quitting your old organisation

Interview Preparation Tips

Interview preparation tips for other job seekers - During the interview, be very clear about the roles & responsibilities. Don’t rely solely on the job description, because that is often just a formality.
Make it a point to ask the same questions about the role in every round to ensure consistency in responses. Also, don’t hesitate to ask why the company is hiring externally for this position instead of filling it internally to understand their expectations and team dynamics.
Interview experience
4
Good
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I was interviewed in Aug 2024.

Round 1 - One-on-one 

(3 Questions)

  • Q1. Dxc technology company good I am very happy job search
  • Q2. I am applying for the job
  • Q3. Job training
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Company Website and was interviewed in Aug 2024. There were 3 interview rounds.

Round 1 - Aptitude Test 

Logical ability and quantitative ability.

Round 2 - Coding Test 

Operating systems, programming languages and other object oriented programming.

Round 3 - HR 

(4 Questions)

  • Q1. Time management
  • Q2. Team management
  • Q3. Data base management system
  • Q4. Leadership and communication

Interview Preparation Tips

Interview preparation tips for other job seekers - I think it is a good organization for freshers because it has one of the finest training programs out there.
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
Selected Selected
Round 1 - HR 

(2 Questions)

  • Q1. What about your self
  • Q2. What about your company role and response
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(2 Questions)

  • Q1. Work experience questions
  • Q2. Why do you want to join HCLTech
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I was interviewed in Jan 2024.

Round 1 - Group Discussion 

Good easy topic.. effect of internet on youth

Round 2 - One-on-one 

(2 Questions)

  • Q1. Tell me about yourself
  • Q2. Difference between marketing and sales
  • Ans. 

    Marketing focuses on creating and promoting products or services, while sales involves the actual selling and closing of deals.

    • Marketing involves market research, product development, branding, and advertising.

    • Sales involves prospecting, lead generation, negotiation, and closing deals.

    • Marketing aims to create awareness and generate interest in products or services.

    • Sales aims to convert leads into customers and achieve ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - you'll get the job prepare eell and have patience
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Job Fair and was interviewed in Dec 2022. There were 3 interview rounds.

Round 1 - Case Study 

As per per case or strategy and our strength and weakness is depend

Round 2 - Group Discussion 

In group discussion is first thing listen everyone and try new marketing strategy

Round 3 - HR 

(3 Questions)

  • Q1. What's your skills and acurate abilities To give my company and any other extra carequlam
  • Ans. I don't have any experience but is my positive sign just because of fresher is adpate any new skills and he give my 99%
  • Answered Anonymously
  • Q2. What's your background where whould come and what is your ambition or Why you need this job is first matter
  • Ans. Sir what's background its doesn't matter the matter thing is how i done work and My potential is gibe my 99%
  • Answered Anonymously
  • Q3. And last thing how you need the job
  • Ans. Sir as my skills and abilities is outcome of money Money is just paper is need everyone to survive is game zone Is just my thinking
  • Answered Anonymously

Interview Preparation Tips

Interview preparation tips for other job seekers - Be a confident and atitude is also matter in your job interview

Cognizant Interview FAQs

How many rounds are there in Cognizant PPC Analyst interview?
Cognizant interview process usually has 5 rounds. The most common rounds in the Cognizant interview process are One-on-one Round, HR and Aptitude Test.
What are the top questions asked in Cognizant PPC Analyst interview?

Some of the top questions asked at the Cognizant PPC Analyst interview -

  1. What will you do If impressions are coming? How will you improve quality sc...read more
  2. asked many question on ppc basi...read more
  3. Technical questions of google ...read more

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Cognizant PPC Analyst Salary
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₹4.4 L/yr - ₹8.3 L/yr
33% more than the average PPC Analyst Salary in India
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