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Cognizant
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Cognizant PPC Analyst Interview Questions and Answers
Cognizant PPC Analyst Interview Experiences
1 interview found
Anonymous
I applied via Naukri.com and was interviewed in Feb 2022. There were 5 interview rounds.
(4 Questions)
- Q1. What are your salary expectations?
- Q2. Share details of your previous job.
- Q3. Why are you looking for a change?
- Q4. Tell me about yourself.
(1 Question)
- Q1. Technical questions of google ads
(1 Question)
- Q1. Asked many question on ppc basics.
(1 Question)
- Q1. What will you do If impressions are coming? How will you improve quality score
- Ans.
I will analyze the data to identify the cause of low quality score and take necessary actions to improve it.
Analyze the search terms report to identify irrelevant keywords and add them as negative keywords
Optimize ad copy and landing pages to improve relevance
Improve click-through rate by testing different ad formats and extensions
Ensure that the landing page experience is satisfactory for users
Monitor and adjust bids
Interview Preparation Tips
- ppc basics
Interview questions from similar companies
I applied via Email I got and was interviewed in Nov 2020. There were 4 interview rounds.
Interview Questionnaire
2 Questions
- Q1. Basic questions & few technical questions.
- Q2. About privious organization.
Interview Preparation Tips
I applied via Company Website and was interviewed in Aug 2024. There were 3 interview rounds.
Logical ability and quantitative ability.
Operating systems, programming languages and other object oriented programming.
(4 Questions)
- Q1. Time management
- Q2. Team management
- Q3. Data base management system
- Q4. Leadership and communication
Interview Preparation Tips
(2 Questions)
- Q1. Work experience questions
- Q2. Why do you want to join HCLTech
(2 Questions)
- Q1. Walk me through your CV
- Q2. Discussions around projects done
Selected
I was interviewed in Jan 2024.
Good easy topic.. effect of internet on youth
(2 Questions)
- Q1. Tell me about yourself
- Q2. Difference between marketing and sales
- Ans.
Marketing focuses on creating and promoting products or services, while sales involves the actual selling and closing of deals.
Marketing involves market research, product development, branding, and advertising.
Sales involves prospecting, lead generation, negotiation, and closing deals.
Marketing aims to create awareness and generate interest in products or services.
Sales aims to convert leads into customers and achieve ...
Interview Preparation Tips
Selected
I applied via Approached by Company and was interviewed in Dec 2023. There were 3 interview rounds.
Case study is an effective marketing tool to engage potential customers and help bulid tust.
The list of frequently asked group discussion and current affairs for freshers attending placement interview
They can be used in a Verity of situations, such as a during the hiring process for a new job as part of professional certification program , the current skill level of a developer.
Interview Preparation Tips
- Self Service
- Marketing
- Business Development
Selected
I applied via Walk-in and was interviewed in Sep 2023. There were 3 interview rounds.
(1 Question)
- Q1. What is seo. what are the type of seo.
- Ans.
SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.
Types of SEO include on-page SEO, off-page SEO, and technical SEO.
On-page SEO involves optimizing content, meta tags, and internal linking.
Off-page SEO focuses on building backlinks and improving domain authority.
Technical SEO involves optimizing website structure, speed, and mobile-friendlin...
(1 Question)
- Q1. What is seo. what are the type of seo.
- Ans.
SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.
Types of SEO include on-page SEO, off-page SEO, and technical SEO.
On-page SEO involves optimizing content and HTML source code on a website, such as using relevant keywords and meta tags.
Off-page SEO focuses on building backlinks and increasing the website's authority through external sources...
Interview Preparation Tips
Skills evaluated in this interview
All the basic items were asked
Market goal was asked
(1 Question)
- Q1. Its easy to crack interview. Very good experience overall
Interview Preparation Tips
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