Bisleri Seles Executive Interview Questions and Answers

Marketing is the process of promoting and selling products or services to customers.

• Marketing involves identifying customer needs and wants.

• It includes creating and communicating value propositions.

• Marketing strategies can include advertising, public relations, and sales promotions.

• Market research helps in understanding customer preferences and market trends.

• Examples of marketing activities include social media campaig

4P refers to the marketing mix elements: product, price, place, and promotion. Different types of channel distribution include direct, indirect, and multichannel.

• Product: refers to the goods or services being sold

• Price: refers to the cost of the product

• Place: refers to the location or channel through which the product is sold

• Promotion: refers to the marketing activities used to promote the product

• Different types of cha...read more

Advertising is a mass communication tool that reaches a large audience, while personal selling involves direct interaction with individual customers.

• Advertising is non-personal, impersonal, and one-way communication.

• Personal selling is a face-to-face interaction between the salesperson and the customer.

• Advertising is used to create awareness, generate interest, and build brand image.

• Personal selling focuses on building...read more

Customer satisfaction is the measure of how happy and content customers are with a product or service.

• Customer satisfaction is achieved when customers' expectations are met or exceeded.

• It is important to understand and meet the needs and preferences of customers.

• Feedback and reviews from customers play a crucial role in assessing customer satisfaction.

• Customer satisfaction leads to customer loyalty and repeat business.

• ...read more